Journey is a design and innovation studio, creating multidimensional experiences that are not just consumed, but lived and felt through every dimension of human interaction.

I blend digital media with physical reality - using the power of narrative. At Squint, I conceptualize, design, and develop a spectrum of creative outputs, including film, animation, AR/VR, and interactive media. I ensure each project, regardless of the media, has an engaging narrative that connects the audience to the work. I’m also responsible for the development and growth of the creative team at Squint. My clients include Expo 2025 Osaka, The Metropolitan Museum of Art, OMA, BIG, The Imperial War Museum, and NBC.

As Ideation Director, I managed and lead the Ideation team within the company which conceptualizes and develops the creative work for the clients. From social media campaigns to experiential experiences, my team was directly involved in the writing, pitching, and presenting of the creative work. Given the fast-paced nature of social media. It was vital my team kept a finger on the pulse of emerging trends, so we could strategically design advertising campaigns that resonated with the target audience. My key clients included Google, Casio, Intel and Coty.

- Little Thief: Supported a digital start-up with a creative strategy to engage their clients with innovative solutions. This included a project with a leading charity, where I designed a campaign which utlilized a range of social and digital methods.- Created an educational, interactive project, which explores the undercurrent of online pornography, where extreme kinks and fetishes are affecting youths both psychologically and physically.- Mayan Blood: A photo series and short documentary which focuses on a group of indigenous women from Guatemala who are fighting for intellectual property rights for their textile designs. This project has been published in Positive News Magazine October 2018.

- I was creatively responsible for BAMM’s global clients including Unilever, Weiden+Kennedy, Pernod Ricard and Nike. - I produced engaging deliverables both online and offline. This included animation, web design, interactive videos and VR. - Led strategic creative ideation across the company's key accounts, designing campaigns as well as pitching and winning new business.- Grew Unilever and Shell into the company's largest multi-million pound accounts through identifying and providing the client with innovative creative solutions.- Recruited and managed a team of five creatives, challenging and supporting them todevelop new skills and experiences. I developed a scheme whereby the team to work on personal projects - which often inspired ideas for client work.- BAMM RAW: Created an online platform for photojournalists to share work. Through this, I saw an opportunity to establish an international network of freelancers that we could employ for client projects, speeding up our client delivery turnaround times.- I conceptualised and delivered a multimedia platform that challenged the status quo by giving the viewer a sensorial and immersive experience. QRCA, a leading industry association, invited me to present the project at their annual conference about the project and the future of interactive storytelling.

- Produced behind the scenes videos for projects. - Was a Script Supervisor for commercials, music videos and short films.- Offline and online editor for various projects.