Tom Lee Email & Phone Number

Denver, Co, Us

Following the merger of ForgeRock and Ping Identity, I continue to drive positive brand perception among our target audiences and buying personas through creative storytelling and corporate messaging.

San Francisco, Ca, Us

As the strategic communications leader for the EMEA region, I successfully spearheaded the implementation of a new strategic programme. This initiative not only propelled our share of voice two positions ahead of our competitors but also optimised our agency partnerships, resulting in a 50% cost reduction. Simultaneously, these changes contributed to a substantial 75% increase in top-tier media coverage through relationships building.I played a pivotal role in reinforcing the link between global corporate communications and local field marketing and sales teams, showcasing the significance of brand awareness. To do this, I lead an enhancement in reporting standards, focusing on how communications resonated with our audience throughout the entire buyer journey.I partnered with our executives to enhance their individual brand profiles on LinkedIn, employing strategic media and speaking engagements. This involved providing media training to our leadership team, ensuring effective communication and representation across various platforms.

London, Gb

I led our client services division and acted as the strategic lead to increase brand awareness for our client base. I worked closely with brands to raise their digital footprint and ensure their corporate leaders have a compelling personal profiling programme that elevates their position in the marketplace. I coordinated a number of international clients in North America, EMEA and APAC, as the lead coordinator to create activation campaigns that brought together local approaches aligned with corporate messaging that delivered against business goals.

Hook, Hampshire, Gb

I was responsible for a client services team and delivering strategic consultancy, direction and performance of our leading international clients. In my role, I worked closely with C-Suite leadership at fast-growth technology companies to improve their brand awareness, content marketing performance, and to inject creativity into their corporate communications campaigns that provided competitive differentiation and alignment with key business goals. Some examples include: - Raising share of voice for UiPath during a time of hyper-growth by over 25%. - Delivered creative differentiation for Feefo and Omnico by creating unique IP that increased media results by 30%, and in Omnico's case drove £14m in attributable sales back to our campaign. - Supported Glasswall Solutions' growth in the UK and US with over 60 national and tier-one briefings, and relationships forged with the BBC, Financial Times and Sky News.Also, my experience working with senior leaders involved building their personal brands on social media, supporting crisis communication, building paid media campaigns and advertising as well as website management and content creation.

Hook, Hampshire, Gb

Drove the media relations and content strategy for clients, and improving reporting standards across the agency implementing more of a link between campaigns and the impact on marketing performance through Google Analytics, HubSpot and Salesforce integrations. I expanded the international reach of clients by expanding their network, coordinating global agencies to launch news and conduct thought leadership.I drove greater customer advocacy within Feefo's customer-base by creating an awards programme to promote the satisfaction that their clients deliver. Also raised share of voice in a competitive market by over 20% representing an increase of earned and owned media. And, I curated content for technical clients such as Teradata that generated tier-one media coverage with The Banker, Computer Weekly and DataIQ that hadn't been achieved before.

London, England, Gb

Media relations and social media specialist and content creator for enterprise organisations in Cloud and data, energy, manufacturing and technology operating in EMEA and North America.- Successfully led earned and paid media relations programs for four prominent international cloud, data, energy, and manufacturing accounts, spanning the EMEA and NA regions.- Orchestrated media attendance at two high-profile flagship events in Germany, managing 10 media briefings and securing 50% more coverage in globally recognised publications.- Ran social media for a major energy client, and supported crisis communications on the press desk during two incidents, issuing media statements and ensuring consistency of delivery.

London, London, Gb

- Identified opportunities to provide insight on topical trends by monitoring the news and competitors using media monitoring tools such as Cision. - Conducted market research internationally within Europe to create news for two clients. - Assisted in photoshoots and media press days for consumer and tech brands by preparing spokespeople for the media and supporting them on the day.- Supported clients at regional trade shows, facilitated media and customer engagements.

Bachelor Of Arts (B.A.), Journalism

Education record