Managing Director (interim), APAC eCommerce & Japan, Korea eCommerce director Sales ManagementOrchestrate the sales initiatives for both eComm. & retail to avoid channel confliction, maximizing channels performance – Based on consumer demand, stock & product run-rate in each channelBusiness Strategy Develop & deployed 3 tier channel merchandizing strategy & promotional principle based on channel specialtyBuild online & retail channelization strategy to transform from indirect to direct business Build strong relationship with key accounts to secure outstanding brand presence via JBPP&L, Operational oversightHold full profit & loss to achieve monthly and quarterly target with Finance as well as balance sheet responsibility for the profitability of the businessManage day to day eCommerce and retail operations to ensure efficiency and to come up with business building blockseCommerce business management: Strategy, P&L, Manage 22 membersLead & manage 13 channels including brand eCommerce site and TVHS -Develop business strategy and e-commerce roadmap -Build channelization strategy to transform from indirect to direct business -Setting up of brand ecommerce site strengthening strategy -Build product merchandizing strategy by 3 tier product deployments to maximize channel performance -Media optimization : Reviewing SEM, DA and Re-targeting ROAS & agency performance

Lead and manage digital & eCommerce business - Owned platform optimization including P&L - Develop eCommerce strategy, KPI set up and annual eCommerce commercial plan & calendar - SEM strategy, media efficiency improvement and digital agency set upeCommerce commercialization - Develop UX project, conversion improvement to maximize the sales

Brand marketing: ATL, BTL, Online, CRM and PR, team leader Lead Levi’s main marketing windows -Plan annual marketing calendar on the basis of consumer research & market trend-Daily and monthly based business review & define challenges to build compelling marketing strategy -Set marketing & sales strategy in alignment with global marketing windows

Brand marketing: Delivery channel marketing & promotions-Lead new product development with R&D-Set Pricing strategy via consumer price sensitivity insight, validate purchase intent -Media planning & efficiency analysis : TVC, Online, BTL media -Build channel marketing strategy : Retail marketing, eCommerce-Lead CRM strategy & manage call centre

eCommerce marketing

Develop CRM strategy & Loyalty program by each products & consumer segments