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Tom Lee is listed as Ecommerce Director | Transforming Business with eCommerce Strategy based in Seoul, South Korea, Korea, Republic Of. AeroLeads shows a matched LinkedIn profile for Tom Lee.
Tom Lee previously worked as Ecommerce Director at Dyson and Country Web, Ecommerce & Digital Manager at Ikea Group.
Balanced career experiences for both Online & Offline as well as Sales & MarketingWith over five years at Dyson and previous strategic roles at IKEA Group, my expertise lies in pioneering eCommerce strategies and channelization to enhance direct business transformations. At Dyson, my mission aligns with driving sales initiatives that balance consumer demand with robust channel performance, underpinned by a strong commitment to customer satisfaction and financial results. My aim is to leverage diverse perspectives and a deep understanding of consumer behavior to deliver on our organizational goals.In my current role, I've developed a three-tier channel merchandising strategy and a promotional principle that accentuates channel specialties while minimizing channel conflicts. This strategy, coupled with a focus on building solid relationships with key accounts, has secured Dyson's outstanding brand presence and sustained profitability. By managing both P&L and operational oversight, I ensure that our monthly and quarterly targets are met, fostering a cohesive and successful retail and digital presence.
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양천구, 서울특별시, 대한민국
Managing Director (interim), APAC eCommerce & Japan, Korea eCommerce director Sales ManagementOrchestrate the sales initiatives for both eComm. & retail to avoid channel confliction, maximizing channels performance – Based on consumer demand, stock & product run-rate in each channelBusiness Strategy Develop & deployed 3 tier channel merchandizing strategy.
Seoul
Lead and manage digital & eCommerce business - Owned platform optimization including P&L - Develop eCommerce strategy, KPI set up and annual eCommerce commercial plan & calendar - SEM strategy, media efficiency improvement and digital agency set upeCommerce commercialization - Develop UX project, conversion improvement to maximize the sales
Korea
Brand marketing: ATL, BTL, Online, CRM and PR, team leader Lead Levi’s main marketing windows -Plan annual marketing calendar on the basis of consumer research & market trend-Daily and monthly based business review & define challenges to build compelling marketing strategy -Set marketing & sales strategy in alignment with global marketing windows
Brand marketing: Delivery channel marketing & promotions-Lead new product development with R&D-Set Pricing strategy via consumer price sensitivity insight, validate purchase intent -Media planning & efficiency analysis: TVC, Online, BTL media -Build channel marketing strategy: Retail marketing, eCommerce-Lead CRM strategy & manage call centre
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Tom Lee is listed as Ecommerce Director | Transforming Business with eCommerce Strategy.
Tom Lee is based in Seoul, South Korea, Korea, Republic Of.
Tom Lee has worked for Dyson, Ikea Group, 이케아, 리바이스, and 피자헛.
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