Ecommerce Director
Managing Director (interim), APAC eCommerce & Japan, Korea eCommerce director Sales ManagementOrchestrate the sales initiatives for both eComm. & retail to avoid channel confliction, maximizing channels performance – Based on consumer demand, stock & product run-rate in each channelBusiness Strategy Develop & deployed 3 tier channel merchandizing strategy & promotional principle based on channel specialtyBuild online & retail channelization strategy to transform from indirect to direct business Build strong relationship with key accounts to secure outstanding brand presence via JBPP&L, Operational oversightHold full profit & loss to achieve monthly and quarterly target with Finance as well as balance sheet responsibility for the profitability of the businessManage day to day eCommerce and retail operations to ensure efficiency and to come up with business building blockseCommerce business management: Strategy, P&L, Manage 22 membersLead & manage 13 channels including brand eCommerce site and TVHS -Develop business strategy and e-commerce roadmap -Build channelization strategy to transform from indirect to direct business -Setting up of brand ecommerce site strengthening strategy -Build product merchandizing strategy by 3 tier product deployments to maximize channel performance -Media optimization : Reviewing SEM, DA and Re-targeting ROAS & agency performance
