Tom Leone Email & Phone Number

Quincy, Ma

Quincy, Ma

Quincy, Ma

• Manage an operations team consisting of 20+ employees while establishing training and best practices on both the operations and field sales side• Oversee and implement Display Audience Targeting campaign process, campaign implementation and delivery optimization for GateHouse Media Properties. Campaigns executed both on our Owned and Operated Inventory as well as via Audience Extension• Provide solutions/guidance/consulting on campaigns needing specific types of audience targeting solutions and inventory capabilities• Researching and testing different DSP Platforms & products that may fit our selling and work flow processes and be more cost effective• Manage relationships and regular meetings with our vendors• Manage P&L• Test different targeting capabilities to improve performance and ROI

Needham, Ma

- Build and maintain GateHouse's Private Exchange - adhance media (http://adhancemedia.com/index.html). Recruit and manage new publishing partners for the Exchange, and serve as a day to day contact for the chosen technology provider, and publisher partners. Consistently optimize account floors for optimal performance, while adhering to block lists and providing weekly, bi-weekly and monthly reports to the adhance publisher partners. - Act as finance liaison and problem solver between the adhance publisher partners, GateHouse Media Finance and technology partner’s finance team. - Work closely with the Director of Digital Partnerships in all aspects of her job, such as manage third-party demand sources, vet new digital opportunities, contract negotiation, program execution, reporting and analysis.- Explore, evaluate and execute agreements with syndicated content partners - such as the TV Guide.- Create mobile strategy plan and evaluate potential mobile third party partnerships. Play an intricate part in deciding the mobile strategy of GateHouse Media, and executing that process. - Oversee Native Advertising strategy, manage vendor relationship and communication with sales management- Manage content marketing partnerships and Internet Yellow Page relationships

*Manage and develop client relations through the full life-cycle of the account — onboarding, initial ramp up, ongoing account management, monthly/quarterly business reviews, etc. *Manage day-to-day contact with top-tier clients to deliver value to the accounts through revenue lift, brand control and escalation management. *Optimize, track and analyze performance. *Demonstrate knowledge for the ad industry and apply that expertise to building deeper client relationships. *Staying on top of key accounts to ensure publisher satisfaction. *Travel to client sites for strategic and quarterly business review meetings.

* Provide timely support and responses to publisher inquiries related to ad blocking, reporting, billing, technical issues, etc.* Act as publisher liaison between all ReviNet departments* Maintain strong retention rate with existing publisher base* Assist in pulling, analyzing and communicating publisher reporting* Work with Ad Operations and Network Services in the activation of new clients* Up-sell current publishers other ReviNet services such as; mobile, video, audience segmentation/extension, etc. * Assist sales related projects* Support Director of Publisher Services in creation of new processes

* Prospect, close and grow relationships with large strategic publishers * Manage all facets of the sales cycle including prospecting, closing, re-selling and up-selling * Work closely with Ad Operations, Network and Publisher Services to maintain publisher relationships * Continuously prospecting for new business using your existing network of contacts and creating new relationships

-Inside telephone sales highlighting the advantages of Web based advertising vs. conventional advertising-Initiate high-level business conversations with key decision makers relating to Internet marketing and advertising-Prepare new and renew existing client contracts, including rates and fee structures

-Construct media plans and negotiate contracts for LoHud.com, The Journal News and InTown Magazine-Consistently meet or exceed monthly revenue goals through dynamic online, print and broadcast media campaigns-Develop optimization strategies to increase campaign performance and maximize revenueCollaborate with Business Development team to increase team productivity and streamline internal processes

-Drove company revenue through sale of online, print and broadcast advertising-Negotiated all media deal elements including pricing, terms & conditions and creative requirements-Designed and presented multimedia campaigns to maximize client exposure and drive company revenue

-Processed insertion orders for various company accounts-Effectively met deadlines for all tasks related to account management-Developed strong internal and client relationships through servicing accounts effectively and professionally

Bachelor Of Arts (B.A.), Communications

Education record