Tom Lorimer
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Tom Lorimer Email & Phone Number

CEO and Co-Founder at PASSION LABS
Location: United Kingdom, United Kingdom, United Kingdom 21 work roles 4 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
Role
CEO and Co-Founder
Location
United Kingdom, United Kingdom, United Kingdom
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Who is Tom Lorimer? Overview

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Tom Lorimer is listed as CEO and Co-Founder at PASSION LABS, a company with 6 employees, based in United Kingdom, United Kingdom, United Kingdom. AeroLeads shows a matched LinkedIn profile for Tom Lorimer.

Tom Lorimer previously worked as Founder at Passion Lab and Founding Member at Ai Circle. Tom Lorimer holds Business Strategy & Financial Performance from Insead.

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PASSION LABS

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Profile bio

About Tom Lorimer

As Founder of PASSION LAB, I've embarked on a journey to democratize AI, designing semi-customizable agents that enable SMEs to harness this revolutionary technology, as well bespoke, proprietary ML systems. My commitment to integrating strategic leadership with technical acumen underpins a culture that thrives on excellence and inclusivity. Our collaborative endeavors aim to foster the crucial adoption of AI on a global scale, ensuring technology serves as an equalizer in the modern business arena.At PYRSOS AI, our team's breakthroughs in proprietary ML architectures are the cornerstone of my role as Managing Director. These innovations are not only testament to our method-agnostic approach but also reflect our dedication to empowering diverse industries. Consulting and business development are the twin engines driving our organization's mission to deliver transformative AI solutions.

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Tom Lorimer's current company

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PASSION LABS
Passion Labs
CEO and Co-Founder
United Kingdom
Website
Employees
6
AeroLeads page
21 roles

Tom Lorimer work experience

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Founder

Current

London, GB

Passion Lab’s mission is to help democratize AI by designing and developing semi-customisable AI agents and ML solutions to empower start-ups and scale-ups alike, whilst fostering the crucial adoption of this technology worldwide.

May 2024 - Present

Founding Member

Current

The expert network you need to build an exceptional career in AI.

Dec 2024 - Present

Managing Director

Pyrsos is an AI research consultancy and patent lab that designs proprietary ML architectures for clients worldwide. Our team comprises 14 PhD research scientists, who have contributed to over 100 registered patents. Our team has experience in building AI models across financial and professional services, as well as music, media and entertainment, but.

Sep 2023 - Nov 2024

Chief Investment Analyst

London, GB

Time Machine Capital² is a leading AI venture studio that incubates IP and accelerates new business growth.Pyrsos AI is a subsidiary of Time Machine Capital² LLP.

Sep 2023 - Mar 2024

Career Transition

Career Break

Retrained and up-skilled myself on AI/ML

May 2023 - Aug 2023

Managing Director (Regional) | Commercial Director | Co-Founder

London, England, GB

  • Headhunted to join as a co-founder ahead of launch. Core member of management team and board advisor. Helped engineer merger of South West Brands in April 2022 in order to exercise all equity options and step-back to a.
  • Oversight of end-to-end sales and operations in the USA, including trade and performance marketing, and supply chain.
  • Export lead for the Gulf, Europe and Asia, including management of our DIY, distribution and licensing models, having recently negotiated the latter with eCargo and Tenacious Labs respectively.
  • Managing Director for OTO Japan KK, headquartered in Tokyo. Seen 9 consecutive months of growth since late 2021 launch.
  • Spearhead above-base business development opportunities, including partnerships, sub-brands and white-labelling.
  • Central in fundraising, as well as our M&A strategy. Raised over £5m to date.
Sep 2022 - Apr 2023

Global Sales Director | Co-Founder

London, England, GB

Responsible for international expansion in key markets, including Hong Kong, China, Japan and USA. Continued to manage key UK B2B accounts and international D2C oversight.

Jan 2021 - Sep 2022

Sales Director | Co-Founder

London, England, GB

Responsible for building the B2B sales and marketing strategy across the lifestyle, beauty and drinks sectors. Successfully launched in over 250 doors in 6 months, including Liberty, Selfridges, John Lewis, Mandarin Oriental and Enotria & Coe.

Jul 2019 - Jan 2021

Strategy Consultant

Tacl Consulting

Performed freelance strategy and business consulting for start-ups and scale-ups across F&B and the consumer lifestyle space, such as Punchy Drinks and Canauvin.

Jan 2018 - Jul 2019

Sales Director | Founding Partner | Board Advisor

Evesham, Worcestershire UK, GB

Full P&L responsibility for all b2b and d2c sales. Spearheaded over 100% L4L revenue growth year on year, with management of over 750 wholesale customers. Launched satellite offices in Ibiza and Melbourne. Responsible for over £4.5m in revenue in 4 years across major grocery, foodservice and hospitality. Vested shares in early 2019. Glacies Ltd was.

Jan 2017 - Jul 2019

Business Development Manager

Evesham, Worcestershire UK, GB

Jan 2016 - Dec 2016

Project & Operations Manager

Evesham, Worcestershire UK, GB

May 2015 - Dec 2015

Co-Founder

Foundations Presents

Set up an events and artist management company. Hosted many large events and festivals across London and Bristol, including Love Saves the Day and UOB Fresher’s Programme. T/o £100k in year 2 with a 70% EBITDA.

May 2013 - Sep 2015

Sales & Marketing Director

Coordinated and led one of the largest regular event management businesses in Bristol. Monthly guest volumes of 5,000 and annual t/o £200k< with a 60% EBITDA.

Sep 2013 - Jun 2015

Associate (Graduate Sponsorship Scheme)

London, GB

Headhunted into nbi Human Capital as a research analyst. Following a successful probation period, they sponsored my university fees to complete my further education.

Sep 2011 - Apr 2014

Associate/Intern

London, England, GB

Jun 2011 - Jun 2011

Global Investment Training

London, WC2R 0QS, GB

Jun 2010 - Jun 2010
4 education records

Tom Lorimer education

Business Strategy & Financial Performance

Insead

Ai / Ml Product Management Specialization

Duke University

Artificial Intelligence (Ai) Programme

Saïd Business School, University Of Oxford

Bachelor’S Degree 1St With Distinction, Social Sciences

University Of Bristol
FAQ

Frequently asked questions about Tom Lorimer

Quick answers generated from the profile data available on this page.

What company does Tom Lorimer work for?

Tom Lorimer works for PASSION LABS.

What is Tom Lorimer's role at PASSION LABS?

Tom Lorimer is listed as CEO and Co-Founder at PASSION LABS.

Where is Tom Lorimer based?

Tom Lorimer is based in United Kingdom, United Kingdom, United Kingdom while working with PASSION LABS.

What companies has Tom Lorimer worked for?

Tom Lorimer has worked for Passion Labs, Passion Lab, Ai Circle, Pyrsos Ai, and Time Machine Capital² Limited.

How can I contact Tom Lorimer?

You can use AeroLeads to view verified contact signals for Tom Lorimer at PASSION LABS, including work email, phone, and LinkedIn data when available.

What schools did Tom Lorimer attend?

Tom Lorimer holds Business Strategy & Financial Performance from Insead.

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