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I am an insights and research professional with over 15 years’ experience as a marketing insights manager and account director for leading research agencies. I am an expert researcher with experience across a range of sectors including social, government, education, utilities, and retail. I have excellent quantitative and qualitative skills, including advanced statistical analysis with applications like Q and SPSS, focus group and depth-interview moderation. I completed a Bachelor of Business with first class honours from Monash University in 2005 and am a published academic author. I have recently completed a two-year contract as insights manager at Charles Sturt University, where I lead a small and successful team.
Klein
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Senior ResearcherKlein Sep 2023 - PresentMelbourne, Victoria, AustraliaSenior researcher reporting to the managing partner. Responsiblities include account management, client relationships, developing proposals in response to client briefs, managing suppliers, supervising and mentoring colleagues, producing and presenting client deliverables.
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Manager, Course Profile InsightsCharles Sturt University Jun 2022 - Jul 2023Richmond, Victoria, Australia -
Manager, Marketing Intelligence And InsightsCharles Sturt University May 2021 - May 2022Melbourne, Victoria, Australia -
Senior ConsultantSurveymanager Jul 2020 - Mar 2021Melbourne, Victoria, Australia -
Account DirectorAmr Australia Jan 2014 - Dec 2018Melbourne, Australia• Taking responsibility for the direction and management of major client accounts.• Building and managing my department’s budget, P&L accountability for major accounts• Managing key client research projects for clients.• Ensuring all project deliverables are of the highest quality and provide input into client strategic thinking. • Adherence to, and promotion of, the company’s quality system.• Maximize business opportunities through establishing, developing and maintaining long-term relationships with clients.• Direct analysis through appropriate use of sophisticated multivariate tools.• Championing new market insights and delivering compelling thinking to client and industry forums.• Mentoring and guiding team members, including senior researchers. • Promoting AMR company values and assisting in AMR’s own marketing and HR -
Senior Account ManagerAmr Jan 2012 - Dec 2013Melbourne, Australia -
Research Manager, Insights & InnovationThe Nielsen Company Apr 2011 - Nov 2011SydneyResearch manager for the Insights & Innovation team at The Nielsen Company. Responsible for end-to-end project management and design -
Project Manager (Contract)Bankwest Feb 2011 - Mar 2011Sydney, AustraliaManagement of research projects for BankWest Business. Primarily tasked with managing internal client satisfaction project concerned with measuring and improving employee satisfaction with BankWest business units. -
Senior Project ManagerTaylor Nelson Sofres Jul 2007 - Oct 2010Responsible for end-to-end project management for clients in the consumer sector. Successfully managed large-scale tracking and ad hoc research projects for Hungry Jacks, Novartis Consumer Health, TRUenergy, Michelin, Reflex Office Paper and others. -
Research ExecutiveColmar Brunton Jan 2006 - Nov 2006Responsible for contributing to quality market research on behalf of external clients operating in the FMCG sector including Kraft Foods / Cadbury Australia, Coca Cola Amatil, Simplot Australia, Fosters Group, Bulla Dairy Foods -
Sessional TutorMonash University, Melbourne Feb 2005 - Oct 2005Prepared and presented four tutorials weekly for Introduction to Marketing; to classes of approximately 20 students, and marked completed exams and assignments
Tom Mackay Skills
Tom Mackay Education Details
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Marketing -
Double; Psychology And Marketing -
The Friends' SchoolSecondary Education
Frequently Asked Questions about Tom Mackay
What company does Tom Mackay work for?
Tom Mackay works for Klein
What is Tom Mackay's role at the current company?
Tom Mackay's current role is Senior Researcher at Klein.
What is Tom Mackay's email address?
Tom Mackay's email address is ma****@****ail.com
What is Tom Mackay's direct phone number?
Tom Mackay's direct phone number is (866) 214*****
What schools did Tom Mackay attend?
Tom Mackay attended Monash University, University Of Tasmania, The Friends' School.
What skills is Tom Mackay known for?
Tom Mackay has skills like Research Project Management, Project Management, Analysis, Product Development, Market Research, Online Advertising, Budgets, Fmcg, Qualitative Research, Marketing, Multivariate Statistics, Consumer Behaviour.
Not the Tom Mackay you were looking for?
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Tom Mackay
Canobolas, Nsw -
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Tom Mackay
Senior Management Accountant & Business Partner | 6+ Years Of Leadership | 10 Years In Strategic Analytics & Financial PlanningSydney, Nsw -
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