Co-Founder, Ceo, Recipe Developer, Brand Creator
CurrentI first started thinking about pre-mixed cocktails and how to make them better in 2013. I spent the next few years kicking around different ideas and experimenting with recipes. In 2017, I had a fully formed concept and set out to bring it to life with my partner at Clover Club, Julie Reiner. From there it was the entrepreneurial problem-solving gauntlet as I worked through recipe formulation, branding & package design, legal hurdles, and manufacturing challenges. We launched in August 2020 and I spent the fall selling door to door to liquor stores all over NYC. We have big plans for the road ahead. Our goal is to grow Social Hour into an RTD brand that will redefine how exceptional a pre-mixed cocktail can be.