Tom Manion Email and Phone Number
San Francisco, CA, US
Tom Manion's Location
San Francisco, California, United States, United States
Tom Manion's Contact Details
Tom Manion work email
- Valid
- Valid
Tom Manion personal email
n/a
About Tom Manion
Currently consulting. 11+ years in marketing specializing in user, revenue, and brand growth.
Tom Manion's Current Company Details
Tom Manion Work Experience Details
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Performance And Growth Marketing, SubscriptionsYahoo FinanceSan Francisco, Ca, Us
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Consulting At Early-Stage StartupsJan 2019 - PresentIn between full-time roles, I’ve spent the past few years post Uber working with founders at early-stage startups helping them scale their growth and performance marketing efforts. In these roles I’ve done a mix of growth strategy (essentially acting as a head of growth), resource/team management, and media buying. Team sizes have been from <10 to 200; annual media budgets ~$100k to ~$8m. Below are some of my larger projects. I have very limited space for new clients, but please contact me if you'd like to work together. Growth @Fello (Peer support / mental health)Performance Marketing Strategy @Bestever (E-Commerce / Social Media)Performance Marketing Strategy @Pangea (Fintech)Paid Social Lead @Pietra Marketplace (Consumer Marketplace)Paid Social Lead @Beyond (Transportation / Lifestyle)
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RelocationCareer Break Jan 2024 - May 2024Moving to NYC
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Head Of MarketingResilience Lab Jul 2023 - Dec 2023New York, Ny, UsManaged paid media, brand, design, and content teams; reported to the COO -
Head Of Performance MarketingResilience Lab Oct 2022 - Jul 2023New York, Ny, UsResilience Lab is a marketplace for mental healthcare• Owned full-funnel client conversion strategy from ads to paying clients• 4x'd marketing spend and reduced CAC by 80% • Increased landing page conversion by 49%• Built out tracking and reporting to measure growth by channel
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Interim Head Of Performance MarketingFound Oct 2021 - Feb 2022San Francisco, California, Us• Doubled spend and new user growth while aggressively testing to keep CAC constant• Hired, on-boarded, and managed agency team to handle ad buying execution• Hired marketing designer• Built out marketing systems to enable 10x YoY growth -
Sr. Performance Marketing Manager - Growth And StrategyLambda School Feb 2019 - Apr 2020San Francisco, Ca, UsUser Acquisition• Owned user acquisition strategy across all digital channels; grew ToF by 620% YoY• Managed $6M annual digital ad budget for user acquisition; primarily buying on social and search• Optimized CAC down by over 70% YoY via robust creative testing and audience segmentation• Managed media team of 5, designer• Built evergreen testing framework to continually maximize ad performance• Collaborated with FP&A to create growth and budget forecastsProduct Marketing• Ran go-to-market strategies for all student-facing marketing initiatives• Conducted robust market research on tuition products, and created recommendations for future product developments• Project managed creative development and public release campaign for the global rebrand -
Sr. Performance Marketing Manager - Brand Paid SocialUber Apr 2017 - Aug 2018San Francisco, California, UsUS + Canada digital campaigns for marquee brand moments• Concepted and executed paid social media campaigns promoting brand content to improve overall brand sentiment.• Created and implemented paid social strategy for US brand campaigns which improved sentiment amongst key demographics by 14%, and intent to ride by 5%• Collaborated with BD, product, and design teams to create content tailored for social channels• Partnered with research team to develop insights, and identify and target high value riders and drivers for brand messaging• A/B tested creative and shared learnings with design and research teams, recommending future iterations to test• Allocated $12M/yr in ad spend across FB/IG, Twitter, Snapchat -
Performance Marketing Manager - User AcquisitionUber Jun 2016 - Apr 2017San Francisco, California, UsUS + Canada user acquisition campaigns for individual cities• Managed multiple stakeholders during regional campaigns ensuring creative was on time, and research and strategy teams were aligned with channel-specific targeting• Acquired thousands of riders and drivers via localized D/R campaigns tailored to individual audiences and markets• Partnered with product management and design to test new product claims for uberPOOL• End-to-end campaign management. Designed, implemented, and reported on performance and awareness campaigns across social and display
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Sr. Marketing ManagerUber May 2014 - Jun 2016San Francisco, California, UsN. California partnerships and events for rider and driver growth• Analyzed local ad spend data and made changes resulting in a 12% increase in driver ROAS• Developed email and on-site campaigns to advance in-funnel users and/or increase referrals, lowering overall CPA and increasing referral adoption• Ran UberICECREAM for all of N. California + Oregon
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Community ManagerUber Aug 2013 - May 2014San Francisco, California, UsSan Francisco rider growth. One of Uber's first 350 employees.• Organized and managed on-site event logistics for rider acquisition and brandawareness• Created low-touch event outreach process that garnered 4K+ new users with <1hr of work per team member• Partnered with local organizations and events to acquire new riders
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Assistant Director - Sales SupportMoody'S Analytics Jul 2011 - Aug 2013New York, Ny, Us- Provided pre and post sales support for key clients, helping sales team increase sales by 11% YoY year- Helped new and existing low usage clients to understand how to use data feed products- Wrote copy for new product features announcements- Worked with product management team to shape new product features based on client feedback- Led internal training sessions- Managed summer intern -
Data Sales Support AssociateMoody'S Analytics Sep 2008 - Jul 2011New York, Ny, Us- Managed all aspects of incoming and outgoing data subscriptions and products- Coordinated with cross functional teams to improve products / processes and improve customer satisfaction- Liaised with internal teams and external vendors during data acquisitions
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InternUs Treasury Sep 2007 - Dec 2007Washington, Dc, UsOffice of Domestic Finance and Financial Markets - Debt Management- Performed statistical analysis on historical US Treasury auctions- Prepared reports on overall financial market conditions
Tom Manion Skills
Data Analysis
Microsoft Office
Writing
Marketing Communications
Sql
Management
Marketing
Editing
Project Management
Finance
Salesforce.com
Cross Functional Team Leadership
Copywriting
Business Analysis
Product Management
Photoshop
Iwork
Statistics
Powerpoint
Economics
Microsoft Excel
Social Media Marketing
Social Media
Strategy
Brand Awareness
Funnel Optimization
Campaign Management
Content Strategy
Tom Manion Education Details
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University Of California, DavisEnglish -
Miami Ad School-San FranciscoCopywriting
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University Of California, BerkeleyEnglish Literature (British And Commonwealth)
Frequently Asked Questions about Tom Manion
What company does Tom Manion work for?
Tom Manion works for Yahoo Finance
What is Tom Manion's role at the current company?
Tom Manion's current role is Performance and Growth Marketing, Subscriptions.
What is Tom Manion's email address?
Tom Manion's email address is ts****@****vis.edu
What schools did Tom Manion attend?
Tom Manion attended University Of California, Davis, Miami Ad School-San Francisco, University Of California, Berkeley.
What are some of Tom Manion's interests?
Tom Manion has interest in Traveling, Writing, Reading.
What skills is Tom Manion known for?
Tom Manion has skills like Data Analysis, Microsoft Office, Writing, Marketing Communications, Sql, Management, Marketing, Editing, Project Management, Finance, Salesforce.com, Cross Functional Team Leadership.
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