Vice President of Danco Sales - Increased sales in the Wholesale Distributor channel and Retailer Reseller channel over 600 percent. Increased Wholesales Distributor count from single digit and Retailer Reseller count from low double digit to a solid triple digit count. Developed a Rep Group agreement and established Manufacture Rep Agencies for the Southeast, Northeast and TALO (Texas, Arkansas, Louisiana and Oklahoma) states. Increased product visibility with creative show specials and promotions. Increased fill rate and decreased freight costs utilizing an order writer system.Senior Business Analyst and Sales Manager Feb 2018 to 2020 - Developed item pricing by price tier reflecting class of trade. Established item number scheme to identify items by style, size and color. Selected items to build the first comprehensive price list. Utilized my extensive customer contacts to begin building Wholesale Distributor and Retail Reseller count. Began adding customers to penetrate and give products visibility outside the state of Florida. Established sales forecast to maximize sales growth and provide product availability consistent with lead-times from China.Danco Sports is an industry leader in the manufacture, design, importation and sales of fishing knives, pliers, gaffs, rods, reels and combos.

Big Rock Sports manufactures and distributes Fishing , Camping, Marine and Shooting Sports products to retail and wholesale customers globally. The five warehouses in the United States enable Big Rock Sports to rapidly deliver our extensive offering of products to all our customers.For more information about Big Rock Sports, please visit www.bigrocksports.comManage all export sales activity outside the USA and Canada. Responsible for pricing, margin objectives and results, new customer development and expanding offerings of existing customers.

Managed all sales activities of the 20+ person sales team to independent retailers. Managed product sales, inventory levels and in-store merchandising activities for products placed through local collaboration in 400+ Walmart coastal stores in 5 southern states.

Customer Business Manager - Latin America and the Caribbean – Coordinated and managed the integration of business managed from the USA and Europe into one sales office, managed from the US, for all brands, categories of products and channels of trade. Responsible for sales, pricing, price list product selection and forecasting. Established and developed existing and new wholesale distribution and retail direct accounts to build the Latin America and Caribbean market utilizing an independent rep/broker model. Successfully converted the business model from a broker/rep business to in-house sales, order management and in-house accounts receivable business.Customer Business Manager - Dick’s Sporting Goods – Successfully co-managed domestic and direct import sales program. Responsible for rods, reels and combos, all brands.Regional Manager South – Responsible for sales of the independent retail and wholesale distribution channel for six southern states. Right sized and provided leadership and training to the employee sales staff from the three merged companies to establish the new sales team for all brands. Provided saltwater product recommendations for the National Account sales team for their respective accounts.

International Sales Manager - Penn Fishing Tackle – Responsible for sales and customer service for products and repair parts for Latin America, Caribbean, Asia, South Pacific, South Africa, Mediterranean and parts of Europe.National Account Sales Manager – Co-managed The Sports Authority, Gart Sports, Bass Pro, and managed the Publix account through wholesale distribution.District Sales Manager – Shakespeare Fishing Tackle – Responsible for sales to independent retail and wholesale distribution, Central and South Florida.

Partner – Co-managed the firms representation selection and management for hunting, firearms, optics, fishing, water sports, camping, and apparel business. Sales responsibility for The Sports Authority, South and East Central Florida.Area Account Rep – Responsible for sales management of existing accounts, new account creation and development, hunting, firearms, optics, fishing, marine, watersports, camping, and apparel.