Beer Hawk is the UK’s leading online retailer of specialty craft beers. Beer Hawk was acquired by ZX Ventures in 2016 – a global disruptive growth group, incubator and venture capital team backed by one of the largest multinational companies in the world, Anheuser-Busch InBev. I was brought in shortly after this to develop the Beer Hawk brand and e-commerce store. The key aspects of the role were as follows:• Design and development of the Beer Hawk website and user experience• Development and integration of new brand guidelines• Briefing and concept creation for marketing material for both on and off-line projects• Creating standout seasonal packaging designs including the hugely successful yearly Advent Calendar and leading the design of the development of the gifting range• Day to day management and creation of digital assets for the website and advertising collateral• Direction and creation of photography for use across all platforms, including marketing and promotional material• Design and creation of promotional mail brochures

Caines is a Creative Design Studio based in York and London.We are incredibly passionate about the power of design and the positive impact it can have on any business.Our team is driven to produce effective design and production services that will provide clean, simple and strategic results from a clear and understandable concept.We boast a large set of skills across many disciplines and find enjoyment in problem solving and finding a creative solution to a wide range of projects, both physical and digital.

•Day to day management of the visual identity of Coggles. •Working with the CEO and Marketing Director to promote the Coggles brand through advertising, editorial and social media. •Design and creation of the Coggles website.•Management and creation of Coggles email campaigns in order to meet weekly financial goals.•Development of a team of likeminded, driven designers who appreciate the ethos of the brand.•Design and creation of a seasonly lookbook curating a selection of brands and promoting the Coggles lifestyle (books, bikes, culture, music)•Management, direction and creation in marketing collaborations and events through printed flyers, booklets, advertising, photography and physical displays.•Management and direction of window displays and graphics and in-store displays.