Tom Mccormack
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Tom Mccormack Email & Phone Number

CRM Manager with over 15 years experience working within the online gaming industry across casino and sports. at Playtech
Location: Watford, England, United Kingdom 4 work roles 1 school
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Current company
Playtech
Role
CRM Manager with over 15 years experience working within the online gaming industry across casino and sports.
Location
Watford, England, United Kingdom
Company size
1925 employees

Who is Tom Mccormack? Overview

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Quick answer

Tom Mccormack is listed as CRM Manager with over 15 years experience working within the online gaming industry across casino and sports. at Playtech, a with 1925 employees, based in Watford, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Tom Mccormack.

Tom Mccormack previously worked as Customer Relationship Management Manager at Playtech and Head of CRM at Bounce Interactive Ltd. Tom Mccormack holds Bachelor'S Degree, Accounting And Finance from University Of The West Of England.

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Email format at Playtech

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Playtech

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Profile bio

About Tom Mccormack

I have over fifteen years experience working primarily in the online casino industry, specialising in CRM and digital marketing.I am currently working in Gibraltar having relocated to Spain from London in June 2018. My recent focus has been leading the sportsbook CRM for a major online gaming brand in South America.

Listed skills include Digital Marketing, Online Marketing, Email Marketing, Marketing, and 4 others.

Current workplace

Tom Mccormack's current company

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Playtech
Playtech
CRM Manager with over 15 years experience working within the online gaming industry across casino and sports.
london, england, united kingdom
Website
playtech.com
Employees
1925
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4 roles

Tom Mccormack work experience

A career timeline built from the work history available for this profile.

Customer Relationship Management Manager

Current
Playtech

Gibraltar

Jun 2018 - Present

Head Of Crm

Bounce Interactive Ltd

London, United Kingdom

- Lead CRM strategy for online bingo and casino product in English speaking markets.- Created and developed fully segmented player communication and promotion journey from registration through to third deposit and beyond for newly launched html5 mobile app.- Created monthly player communication calendars including all on and off-site promotional material, signing off on all creative.- Evolved player communication through incorporating additional channels such as SMS, voicemail messaging and dynamic content within emails via third party integration.- Liaised with product team to develop and improve user interface of newly launched mobile app.

Mar 2014 - Sep 2017

Retention Specialist

Bwin.Party Marketing (Uk) Limited

London, United Kingdom

- Lead Retention Specialist for online bingo brands Foxy Bingo and Think Bingo.- Created innovative and engaging content and promotions for one of UK's leading online bingo brands.- Segmented database via Optimove software to deliver appropriate content to specific player groups.- Used software to analyse ROI of promotions through performance against control groups.

Feb 2012 - Mar 2014

Copywiter And Crm Support

Cashcade Limited

London, United Kingdom

- Copywriting site and email content for over twenty online casino brands including Getminted, Foxy Casino, Mirror Casino and several white labels.- Creating and fulfilling promotions using WagerWorks backend CRM.- Ad-hoc customer service management.- Took over running of casinos for interim period after Party takeover and subsequent merger with Bwin.

Jan 2009 - Mar 2012
Team & coworkers

Colleagues at Playtech

Other employees you can reach at playtech.com. View company contacts for 1925 employees →

AK Andrew Kolesnikov Andrew Kolesnikov Colleague at PlaytechMalmo, Skåne County, Sweden View → RA Rinat Almog Rinat Almog Colleague at PlaytechOr Yehuda, Tel Aviv District, Israel View → KK Kristo Kose Kristo Kose Colleague at PlaytechEstonia View → MZ Masha Zisman Masha Zisman Colleague at PlaytechChina View → BD Bellamy Dominick Bellamy Dominick Colleague at PlaytechIndonesia View → OO Olatayo Ojomo Olatayo Ojomo Colleague at PlaytechLondon, England, United Kingdom View → LJ Liis Jaguson Liis Jaguson Colleague at PlaytechEstonia View → TV Tanel Viita Tanel Viita Colleague at PlaytechTallinn, Harjumaa, Estonia View → PL Philip Longo Philip Longo Colleague at PlaytechTrenton, New Jersey, United States View → КШ Константин Шакиров Константин Шакиров Colleague at PlaytechUkraine View →
1 education record

Tom Mccormack education

FAQ

Frequently asked questions about Tom Mccormack

Quick answers generated from the profile data available on this page.

What company does Tom Mccormack work for?

Tom Mccormack works for Playtech.

What is Tom Mccormack's role at Playtech?

Tom Mccormack is listed as CRM Manager with over 15 years experience working within the online gaming industry across casino and sports. at Playtech.

Where is Tom Mccormack based?

Tom Mccormack is based in Watford, England, United Kingdom while working with Playtech.

What companies has Tom Mccormack worked for?

Tom Mccormack has worked for Playtech, Bounce Interactive Ltd, Bwin.Party Marketing (Uk) Limited, and Cashcade Limited.

Who are Tom Mccormack's colleagues at Playtech?

Tom Mccormack's colleagues at Playtech include Andrew Kolesnikov, Rinat Almog, Kristo Kose, Masha Zisman, and Bellamy Dominick.

How can I contact Tom Mccormack?

You can use AeroLeads to view verified contact signals for Tom Mccormack at Playtech, including work email, phone, and LinkedIn data when available.

What schools did Tom Mccormack attend?

Tom Mccormack holds Bachelor'S Degree, Accounting And Finance from University Of The West Of England.

What skills is Tom Mccormack known for?

Tom Mccormack is listed with skills including Digital Marketing, Online Marketing, Email Marketing, Marketing, Online Gaming, Team Management, Customer Service, and Microsoft Office.

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