- Lead CRM strategy for online bingo and casino product in English speaking markets.- Created and developed fully segmented player communication and promotion journey from registration through to third deposit and beyond for newly launched html5 mobile app.- Created monthly player communication calendars including all on and off-site promotional material, signing off on all creative.- Evolved player communication through incorporating additional channels such as SMS, voicemail messaging and dynamic content within emails via third party integration.- Liaised with product team to develop and improve user interface of newly launched mobile app.

- Lead Retention Specialist for online bingo brands Foxy Bingo and Think Bingo.- Created innovative and engaging content and promotions for one of UK's leading online bingo brands.- Segmented database via Optimove software to deliver appropriate content to specific player groups.- Used software to analyse ROI of promotions through performance against control groups.

- Copywriting site and email content for over twenty online casino brands including Getminted, Foxy Casino, Mirror Casino and several white labels.- Creating and fulfilling promotions using WagerWorks backend CRM.- Ad-hoc customer service management.- Took over running of casinos for interim period after Party takeover and subsequent merger with Bwin.