Tom Mckay Email & Phone Number

As a member of the Covatic Leadership team, I focus on ensuring our core clients achieve their business objectives through Covatic's innovative data-led solutions while building strategic business-critical initiatives to enable future growth for the company.

Malta

Sweatshirt is a consultancy that aims to pair the comfort and reassurance that comes from experience, with cutting-edge digital knowledge gained from working across global corporations.We specialise in in advising businesses on becoming digital-first with a focus on:Publisher monetisation strategyAd-tech and vendor managementData StrategyProduct Ideation, Development & launch strategyDigital advertising strategyGDPR and PrivacyIncremental Revenue… Show more Sweatshirt is a consultancy that aims to pair the comfort and reassurance that comes from experience, with cutting-edge digital knowledge gained from working across global corporations.We specialise in in advising businesses on becoming digital-first with a focus on:Publisher monetisation strategyAd-tech and vendor managementData StrategyProduct Ideation, Development & launch strategyDigital advertising strategyGDPR and PrivacyIncremental Revenue streamsOperational Strategy Show less

London

A member of the Senior leadership team, I owned Octave Audio's product and was responsible for the strategic direction of its advertising business, focusing on Ad tech, Innovation and Data.Key achievements in role:- Conceptualised and took to market Octave's Smart Contextual product suite, Delivering six figure incremental advertising revenues.- Pioneered IAB gold standard for audio Publishers, becoming the first Audio publisher to be IAB gold standard 2.1 and TAG Brand… Show more A member of the Senior leadership team, I owned Octave Audio's product and was responsible for the strategic direction of its advertising business, focusing on Ad tech, Innovation and Data.Key achievements in role:- Conceptualised and took to market Octave's Smart Contextual product suite, Delivering six figure incremental advertising revenues.- Pioneered IAB gold standard for audio Publishers, becoming the first Audio publisher to be IAB gold standard 2.1 and TAG Brand safety certified.- Successive 'product of the year' award nominations while in role. - Delivered multiple RFP's resulting in six figure cost savings within the business. - Spearheaded Campaign brand uplift study partnership with Veritonic, negotiating contracts and productising our research initiatives- Developed proprietary audio attention and SOV metrics, taken to and received well in market.- Represented the business in public speaking engagements at DMEXCO, AOP crunch, The Publishing show, The Podcast show and multiple industry podcasts. Show less

London, England, United Kingdom

Following the successful launch and running of the Digital branded content delivery team, I was promoted to Head of Digital Account Management. I was tasked with building out a new client focused delivery team, with an expanded remit of Branded content, Paid social and Digital display across The Times, The Sun and Wireless propertiesKey achievements to date:- Successful Implementation of New account management structure across News UK commercial floor- Successful launch of… Show more Following the successful launch and running of the Digital branded content delivery team, I was promoted to Head of Digital Account Management. I was tasked with building out a new client focused delivery team, with an expanded remit of Branded content, Paid social and Digital display across The Times, The Sun and Wireless propertiesKey achievements to date:- Successful Implementation of New account management structure across News UK commercial floor- Successful launch of Youtube Partner ad program- Onboarding of Ozone operations team to News UK commercial- Six figure cost saving implemented by changing commercial branded content adserver across our sites- Implementation of revamped demographic, contextual and emotional data analysis on campaign reporting. Show less

London, United Kingdom

During my time as Branded content delivery lead, I was tasked with building out a brand new team and process to successfully deliver all of News UK’s digital branded content products. I formed a team of native and social experts and implemented a structure of digital excellence and exceptional performance, the key results being;- 4 years YOY of Branded content revenue growth- Successful in-housing of paid social media buying (from agency)- Six figure cost saving through onsite… Show more During my time as Branded content delivery lead, I was tasked with building out a brand new team and process to successfully deliver all of News UK’s digital branded content products. I formed a team of native and social experts and implemented a structure of digital excellence and exceptional performance, the key results being;- 4 years YOY of Branded content revenue growth- Successful in-housing of paid social media buying (from agency)- Six figure cost saving through onsite and social optimisations- Lead 3 successful RFP’s for Native ad servers- Implemented 2 Adserver migrations- Product launches of Apple news, Pinterest, Snapchat and Youtube- Implementation of commercial paid social and Branded content strategy and four year road map- Implementation/Onboarding of 3rd party Native revenue partner, worth 7 figures in annualised incremental revenue- Lead 2 successful RFP’s for content recommendation partner- Winner Ad-ops team of the year 2020 AOP awards- Shortlisted Rising star at 2019 AOP awards Show less

London, United Kingdom

Responsible for running Performance focused Paid Social, Paid Search and Native campaigns for our partners while effectively optimising towards the businesses Performance Goals. Key Achievements to date:- Creating, Managing and Optimising International Paid Social campaigns for our Global Partners- Implementing the UK paid search strategy across company sites under my remit.- Team Lead on implementing 3rd party tracking and attribution across multiple clients and… Show more Responsible for running Performance focused Paid Social, Paid Search and Native campaigns for our partners while effectively optimising towards the businesses Performance Goals. Key Achievements to date:- Creating, Managing and Optimising International Paid Social campaigns for our Global Partners- Implementing the UK paid search strategy across company sites under my remit.- Team Lead on implementing 3rd party tracking and attribution across multiple clients and campaigns, leading to greater visibility and optimisation capabilities.-Negotiated and secured Access to Exclusive Traffic sources, generating higher revenues and offering new scaling opportunities- Launched new products across several networks to increase customer acquisition Internationally. Show less

Bath, United Kingdom

Post acquisition of ContentclickAchievements and responsibilities: • Day to day running of key accounts, following transition from ContentClick to Revcontent• Responsible for bringing in new business to advertise on the network• Excel at client relationship building, landing key accounts as well as increasing existing budgets due to the personable nature I deal with clients.• Optimisations based on key KPI’s whether Direct response related or… Show more Post acquisition of ContentclickAchievements and responsibilities: • Day to day running of key accounts, following transition from ContentClick to Revcontent• Responsible for bringing in new business to advertise on the network• Excel at client relationship building, landing key accounts as well as increasing existing budgets due to the personable nature I deal with clients.• Optimisations based on key KPI’s whether Direct response related or Engagement• Working with Brands, Affiliates, content sites and Agencies to drive new clients to the network• Personally signed accounts such as The Financial Times, Cornerstone, Jaguar Land Rover, BGO, Thread, Hilary for America and Wayfair.• Personally brought in over 7 figures in ad revenue in the first 6 months of the new business• Helped grow the business to record monthly revenue• Personally managed six-figure ad spends p/month Show less

Bath, United Kingdom

Achievements and responsibilities: • Part of the original team from start-up to the acquisition by a multinational Company RevContent in January 2016• To Develop new business for ContentClick• Extensive account management, including day to day running of campaigns and assisting optimisation team to ensure campaigns achieve their relevant KPI's• Lead sourcing and networking with brands, digital marketing agencies and affiliates to drive new business.• To liaise with… Show more Achievements and responsibilities: • Part of the original team from start-up to the acquisition by a multinational Company RevContent in January 2016• To Develop new business for ContentClick• Extensive account management, including day to day running of campaigns and assisting optimisation team to ensure campaigns achieve their relevant KPI's• Lead sourcing and networking with brands, digital marketing agencies and affiliates to drive new business.• To liaise with clients and potential clients, and assist with LP designs and creative.• Created a client base and revenue stream worth over Seven Figures a year• Consistently within the top 3 revenue earners and new business deals during my employment.• Have achieved positive GP within my first 2 months of employment• Signed key brand clients such as Tennents, Heyland and Whittle, Oxford university press, Babbel, Motoring.co.uk, Tidal and Portal Financial Show less

Bath