Tom Merrigan Email & Phone Number

Nottingham, England, Gb

Greater Nottingham

Nottingham, England, United Kingdom

- Identify, explore and execute opportunities for consumer products category growth, negotiating commercial terms with best in class partners to bring new audiences to Warhammer, maximise licensing revenue and build the reputation of the Warhammer brand in the licensing industry.- Maintain strong, professional and mutually beneficial relationships with global licensing partners. - Approve all licensed consumer products marketing, working with licensee partners to produce content that excites Warhammer fans.- Provide guidance and support to the wider licensing team and licensee partners.

Nottingham, England, United Kingdom

Responsible for driving revenue and growing the Warhammer brand globally through high quality marketing of physical and experiential Warhammer products and opportunities. - Worked closely with Warhammer licensees on B2B and B2C activations to increase sales and drive brand awareness, including events, social and content creation.- Coordinated and harmonised licensee marketing around key video gaming franchises, increasing their brand reach and commercial impact.- Worked alongside the Head of Consumer Products licensing to identify key opportunities to grow the category in new areas, working with best in class partners to bring new audiences to Warhammer and build the reputation of the brand in the licensing industry.- Built strong support with internal Games Workshop departments to ensure all licensed products and video game updates were marketed effectively to the extensive core Warhammer fanbase.- Managed the creation of all Warhammer Licensing sales materials, including one sheets, sales decks and sizzles.

Nottingham, United Kingdom

Led a creative team managing the design, development and strategic long term growth of a diverse portfolio of world class, multi-million pound selling Warhammer products and brands.- Managed a portfolio of brands including Warhammer Underworlds, Warhammer Quest, Space Marine Heroes (blind-buys) and the Warhammer non-core retailer games (e.g. Space Marine Adventures, Blitz Bowl & Combat Arenal), setting strategy, release schedule, pricing and establishing the tone and imprint of the brands. - Delivered new products to market with ever increasing sales and ROI, whilst ensuring margin targets were met.- Managed and provided creative direction to a team of games designers, illustrators and graphic designers.- Worked with multiple departments across Games Workshop to ensure the effective manufacture, delivery and promotion of products to optimise sales, drive awareness and build long term brand growth.- Delivered customer led play-test teams for key brands, enabling the community to contribute to their ongoing development and to aid rules clarity and team development.- Frequently ideated new product opportunities and then delivered them to market.

Nottingham, United Kingdom

Working entrepreneurially, identified and developed new product formats and opportunities to drive Warhammer brand awareness globally and recruit new customers.- Identified opportunities through new product formats, new sales channels and new markets.- Developed and released multiple products, from blind-buy collectibles and mass market board games, to RPG and collectible miniatures games.- Led the creative process on all product creation.- Project managed new product initiatives from creation to delivery, working across multiple internal Games Workshop teams.- Created a rolling release plan of projects and initiatives with executive and directorial buy-in.

Nottingham, United Kingdom

Recruited and managed the team responsible for generating Warhammer product packaging and assembly guides, and managed the ‘Eavy Metal team that painted all showcase Citadel Miniatures.- Proactively drove process and quality improvements in both teams resulting in step changes in quality.- Relentlessly ensured deadlines were consistently hit, never compromising on quality.- Worked with IP directors to ensure the Warhammer IP was developed appropriately and applied faithfully to painted Citadel Miniatures.- Led creatively on the 'Build+Paint' product range that was released into mass market retail.- Provided pre and post audit analysis to senior management on new Warhammer product releases and used it to create value added product bundles that delivered multi-million annual sales.

Nottingham, United Kingdom

Led the introduction of Games Workshop's global pricing strategy, setting prices in multiple currencies and ensuring it was implemented across the core Warhammer brands. - Managed the core Warhammer product ranges, ensuring the retail, trade and direct ranges continually provided a high value return on their footprint. - Managed the graphic design team responsible for generating Warhammer product packaging and assembly guides, ensuring the delivery of technically accurate and high quality designs.

Nottingham, United Kingdom

Analysed sales and produced management information to assist with range planning, pricing and release performance reviews. Managed the core Warhammer product ranges, ensuring they continually provided a high value return on their footprint.

Nottingham, United Kingdom

Nottingham, United Kingdom

Business analyst in the Citadel Design Studio.

Nottingham, United Kingdom

Operations manager in the Fanatic Design Studio looking after GW specialist brands (Blood Bowl, Necromunda, Mordheim, Epic, Battlefleet Gothic and Warmaster). Responsible for scheduling, project management, commissioning and managing the Graphic Design Team.

Nottingham, United Kingdom

Nottingham, United Kingdom

Bachelor Of Applied Science - Basc, Economic Geography, Honours (2:1)

Education record