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Tom Merrill Email & Phone Number

Brand Strategist | Marketing Program Lead
Location: Katy, Texas, United States 5 work roles 2 schools
1 work email found @sierradigitalinc.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 86%

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Role
Brand Strategist | Marketing Program Lead
Location
Katy, Texas, United States

Who is Tom Merrill? Overview

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Tom Merrill is listed as Brand Strategist | Marketing Program Lead based in Katy, Texas, United States. AeroLeads shows a work email signal at sierradigitalinc.com and a matched LinkedIn profile for Tom Merrill.

Tom Merrill previously worked as Senior Vice President of Branding & Marketing at Sierra Digital and Team Lead – Marketing Research & Brand Development at Microsoft, Atos Origin, & Independent. Tom Merrill holds Bachelor Of Science, Mass Communication from Miami University.

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tmerrill@sierradigitalinc.com
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Profile bio

About Tom Merrill

The sixth wave of innovation will bring more than AI, cloud analytics, automation, and integration to your doorstep. It will require your total commitment to sustainable practice across task domains, teams, and deliverables. Proving how you’re helping improve the quality of life for humanity, all species, and the planet itself. The movement profoundly affects how we view the world, markets, industries, and brands. My mission is to foster the evolution of brands, assuring they thrive in the sustainable world of tomorrow.With a decade of classic ad & PR agency experience, and 15 more helping edge-tech solutioneers grow, I am a research-inspired, deeply-experienced brand strategist, storyteller, and marketing program director ideally equipped to help reimagine and reposition corporate and product/service brands for the sustainable world of tomorrow. Career spans both client-side and agency-side strategic & creative leadership for B2B clients, tech consultancies, ad agencies, and alliance partners in (or serving) Hi-Tech, Energy, Discrete Manufacturing, Public Sector, Healthcare, and other complex industries. Experienced team lead across brand/marketing domains: Customer Research, Brand/Product Strategy, Creative Innovation, Marketing Planning, Omnichannel Marketing Program Design/Project Management (Print, Digital, Video, Events, Demand Gen), Web Design/Wireframing, Digital Marketing, Measurement, and Reporting.

Listed skills include Marketing Strategy, Advertising, Brand Development, Marketing, and 24 others.

5 roles

Tom Merrill work experience

A career timeline built from the work history available for this profile.

Senior Vice President Of Branding & Marketing

Houston, Texas, Us

• Led rebranding and evolution of SAP AMS partner to become a leading SAP Build partner through the launch of 4 AI-enhanced, SAC-capable BTP product lines, including use case productivity optimization apps for Budgeting & Forecasting, PS/EPPM, DevOps, AR/AP, PRA/JVA, Data Governance, and BTP onboarding. • Created and managed a template-based factory for the rapid packaging and release of LCNC apps, complete with robust sales enablement toolkits, and demand gen campaigns.• Pioneered and pushed to market rapid SAP BTP Code & Data Readiness Assessments, both coupled with Live/Virtual “Bootcamps”, to promote BTP adoption and onboarding. Both programs have attracted SAP global co-sponsorship and promotion and exceeded annual pipeline goals.• Mentored and directed a cross-cultural PMO of 8 (Research, Creative/Content, Graphics, Web, SEO, CRM, Social & PR) to work in seamless collaboration with executive, advisory, and solution development teams.• Created “Peak Performer” customer showcase and published SAP success stories deemed partner-best by SAP’s BTP Center of Excellence, further driving demand. Featured customers included City of Houston, Florida Crystals, Energy Transfer, Hess, Marathon, and NY State Housing & Community Renewal.

Jun 2019 - Jul 2024

Team Lead – Marketing Research & Brand Development

Microsoft, Atos Origin, & Independent

• Provided enterprise PMO leadership for client-based and third-party work teams 10 < 250 to deliver high-value, strategic Brand, CMS, UX, Ecommerce, & Smart Device projects for Atos, Microsoft, and independently.• Pioneered PRISM Methodology (Probe, Realize, Ideate, Systematize, and Measure) to guide SharePoint Intranet CMS implementations; thereafter rolled out across SharePoint Ranger Teams to expand sell-in opportunities. • Led Novus International rebrand and relaunch of Arenus (equine nutritional supplements) digital storefront, optimizing brand worth in advance of spinoff. • Achieved cross-enterprise buy-in and adoption of brand and digital overhaul at Cleveland Cliffs by using C-Suite focus groups to elicit and envision repositioning strategy and intranet/extranet wireframing. • Earned a Masters in Curriculum in order to understand how nex-gen business leaders best learn and achieve; experiential learning theory showcased at AACS 2014 Annual Conference.

Jan 2005 - Jan 2019

Svp, Corporate Communications & Strategic Marketing Practice Lead

• Branded, packaged, and launched world’s first smart device apps for consumption on Blackberry devices in alliance with Research in Motion, contributing to “Crackberry” craze. • In collaboration with Sales and Delivery, achieved successful implementations at Moen, Limited Brands, Victoria’s Secret, NetJets, and FlightOptions. • Named Entrepreneur Magazine “Hot 100” tech firm to watch 3 times for high-growth Business Process, Risk, Application Development, Mobility, and Managed Services practices.

Jan 2003 - Jun 2007

Vice President Of Client Services

Adcom Communications

• Rebirthed agency relationship with Cleveland Clinic and led strategy/creative for Western Region Cancer, Stroke, Maternity, and Orthopaedics hospitals, reversing declining share trends. • Expanded portfolios in Healthcare, High Tech, and Home Improvement; $100<$120M cap. billings in 2 years.

Jan 2002 - Jan 2003

Vp Of Client Services > Account Supervisor > Account Executive

Innis Maggiore Group

• Championed Microsoft’s bid to unseat AOL as North America’s broadband leader as Team Lead for MSN N.A. Direct Marketing Division. Strategy, developed in collaboration with Jack Trout (Big Brands. Big Trouble.), rooted in psychographic marketing against AOL’s demographic-led GTM. Stole AOL’s 80% share in 18 months. • Co-branded launch of Norman Rockwell Vinyl siding with Louisiana-Pacific; sold out Day 1 of IBS show. • 80 full-service pitch wins in Healthcare, High Tech, Home Improvement, and High-Worth Professional Services; $6 to $60M in capitalized billings in 6 years.

Jan 1995 - Jan 2002
2 education records

Tom Merrill education

Bachelor Of Science, Mass Communication

Miami University

Master’S Degree, Curriculum And Instruction

The University Of Akron
FAQ

Frequently asked questions about Tom Merrill

Quick answers generated from the profile data available on this page.

What is Tom Merrill's role at their current company?

Tom Merrill is listed as Brand Strategist | Marketing Program Lead.

What is Tom Merrill's email address?

AeroLeads has found 1 work email signal at @sierradigitalinc.com for Tom Merrill.

Where is Tom Merrill based?

Tom Merrill is based in Katy, Texas, United States.

What companies has Tom Merrill worked for?

Tom Merrill has worked for Sierra Digital, Microsoft, Atos Origin, & Independent, Mirifex Systems, Adcom Communications, and Innis Maggiore Group.

How can I contact Tom Merrill?

You can use AeroLeads to view verified contact signals for Tom Merrill, including work email, phone, and LinkedIn data when available.

What schools did Tom Merrill attend?

Tom Merrill holds Bachelor Of Science, Mass Communication from Miami University.

What skills is Tom Merrill known for?

Tom Merrill is listed with skills including Marketing Strategy, Advertising, Brand Development, Marketing, Strategy, Public Relations, Leadership, and Integrated Marketing.

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