Tom Merrill work email
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Tom Merrill personal email
The sixth wave of innovation will bring more than AI, cloud analytics, automation, and integration to your doorstep. It will require your total commitment to sustainable practice across task domains, teams, and deliverables. Proving how you’re helping improve the quality of life for humanity, all species, and the planet itself. The movement profoundly affects how we view the world, markets, industries, and brands. My mission is to foster the evolution of brands, assuring they thrive in the sustainable world of tomorrow.With a decade of classic ad & PR agency experience, and 15 more helping edge-tech solutioneers grow, I am a research-inspired, deeply-experienced brand strategist, storyteller, and marketing program director ideally equipped to help reimagine and reposition corporate and product/service brands for the sustainable world of tomorrow. Career spans both client-side and agency-side strategic & creative leadership for B2B clients, tech consultancies, ad agencies, and alliance partners in (or serving) Hi-Tech, Energy, Discrete Manufacturing, Public Sector, Healthcare, and other complex industries. Experienced team lead across brand/marketing domains: Customer Research, Brand/Product Strategy, Creative Innovation, Marketing Planning, Omnichannel Marketing Program Design/Project Management (Print, Digital, Video, Events, Demand Gen), Web Design/Wireframing, Digital Marketing, Measurement, and Reporting.
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Senior Vice President Of Branding & MarketingSierra Digital Jun 2019 - Jul 2024Houston, Texas, Us• Led rebranding and evolution of SAP AMS partner to become a leading SAP Build partner through the launch of 4 AI-enhanced, SAC-capable BTP product lines, including use case productivity optimization apps for Budgeting & Forecasting, PS/EPPM, DevOps, AR/AP, PRA/JVA, Data Governance, and BTP onboarding. • Created and managed a template-based factory for the rapid packaging and release of LCNC apps, complete with robust sales enablement toolkits, and demand gen campaigns.• Pioneered and pushed to market rapid SAP BTP Code & Data Readiness Assessments, both coupled with Live/Virtual “Bootcamps”, to promote BTP adoption and onboarding. Both programs have attracted SAP global co-sponsorship and promotion and exceeded annual pipeline goals.• Mentored and directed a cross-cultural PMO of 8 (Research, Creative/Content, Graphics, Web, SEO, CRM, Social & PR) to work in seamless collaboration with executive, advisory, and solution development teams.• Created “Peak Performer” customer showcase and published SAP success stories deemed partner-best by SAP’s BTP Center of Excellence, further driving demand. Featured customers included City of Houston, Florida Crystals, Energy Transfer, Hess, Marathon, and NY State Housing & Community Renewal. -
Team Lead – Marketing Research & Brand DevelopmentMicrosoft, Atos Origin, & Independent Jan 2005 - Jan 2019• Provided enterprise PMO leadership for client-based and third-party work teams 10 < 250 to deliver high-value, strategic Brand, CMS, UX, Ecommerce, & Smart Device projects for Atos, Microsoft, and independently.• Pioneered PRISM Methodology (Probe, Realize, Ideate, Systematize, and Measure) to guide SharePoint Intranet CMS implementations; thereafter rolled out across SharePoint Ranger Teams to expand sell-in opportunities. • Led Novus International rebrand and relaunch of Arenus (equine nutritional supplements) digital storefront, optimizing brand worth in advance of spinoff. • Achieved cross-enterprise buy-in and adoption of brand and digital overhaul at Cleveland Cliffs by using C-Suite focus groups to elicit and envision repositioning strategy and intranet/extranet wireframing. • Earned a Masters in Curriculum in order to understand how nex-gen business leaders best learn and achieve; experiential learning theory showcased at AACS 2014 Annual Conference.
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Svp, Corporate Communications & Strategic Marketing Practice LeadMirifex Systems Jan 2003 - Jun 2007• Branded, packaged, and launched world’s first smart device apps for consumption on Blackberry devices in alliance with Research in Motion, contributing to “Crackberry” craze. • In collaboration with Sales and Delivery, achieved successful implementations at Moen, Limited Brands, Victoria’s Secret, NetJets, and FlightOptions. • Named Entrepreneur Magazine “Hot 100” tech firm to watch 3 times for high-growth Business Process, Risk, Application Development, Mobility, and Managed Services practices. -
Vice President Of Client ServicesAdcom Communications Jan 2002 - Jan 2003• Rebirthed agency relationship with Cleveland Clinic and led strategy/creative for Western Region Cancer, Stroke, Maternity, and Orthopaedics hospitals, reversing declining share trends. • Expanded portfolios in Healthcare, High Tech, and Home Improvement; $100<$120M cap. billings in 2 years.
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Vp Of Client Services > Account Supervisor > Account ExecutiveInnis Maggiore Group Jan 1995 - Jan 2002• Championed Microsoft’s bid to unseat AOL as North America’s broadband leader as Team Lead for MSN N.A. Direct Marketing Division. Strategy, developed in collaboration with Jack Trout (Big Brands. Big Trouble.), rooted in psychographic marketing against AOL’s demographic-led GTM. Stole AOL’s 80% share in 18 months. • Co-branded launch of Norman Rockwell Vinyl siding with Louisiana-Pacific; sold out Day 1 of IBS show. • 80 full-service pitch wins in Healthcare, High Tech, Home Improvement, and High-Worth Professional Services; $6 to $60M in capitalized billings in 6 years.
Tom Merrill Skills
Tom Merrill Education Details
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Miami UniversityMass Communication -
The University Of AkronCurriculum And Instruction
Frequently Asked Questions about Tom Merrill
What is Tom Merrill's role at the current company?
Tom Merrill's current role is Brand Strategist | Marketing Program Lead.
What is Tom Merrill's email address?
Tom Merrill's email address is t.****@****inc.com
What schools did Tom Merrill attend?
Tom Merrill attended Miami University, The University Of Akron.
What skills is Tom Merrill known for?
Tom Merrill has skills like Marketing Strategy, Advertising, Brand Development, Marketing, Strategy, Public Relations, Leadership, Integrated Marketing, Social Media, Management, Competitive Analysis, Email Marketing.
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