Tom Meston's Location
Pittsburgh, Pennsylvania, United States, United States
Tom Meston's Contact Details
Tom Meston work email
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About Tom Meston
I'm a creative marketing and communications professional with experience in the steel, rail transportation, architecture, engineering, construction, energy, and broadcast services industries. Core competencies: Marketing communications, branding and identity, public relations, strategy, budgeting and planning, event planning, graphic design, speech and script writing, video production, product and service messaging, corporate/employee communications, and process improvement
Tom Meston's Current Company Details
Tom Meston Work Experience Details
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Manager Of CommunicationsAlcosanPittsburgh, Pa, Us
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Manager, Corporate CommunicationsVitro Jan 2019 - Jun 2024San Pedro Garza García, Nuevo León, MxPromoted from my previous position, this expanded role is responsible for communications for employees working across Vitro’s three core businesses in the U.S. and Canada and Europe. Responsibilities and current initiatives included: Redevelopment of the corporate website, in accordance with new brand messaging and graphic identityRedevelopment of a new global intranet site and employee app to further unify the company across regions, drive common high-level messages, and make it easier for employees to find the information and tools they needOngoing development, quality control and deployment of consistent and cohesively-branded communications communications across all businesses for 14,000 employees worldwide Driving elevated leadership communication through regular Executive-level town halls, email communication, video, and internal social channels Creating ongoing content to help reinforce brand messages, company news and successes, and other information to help drive engagementInterfacing with HR, Quality, executive and site leadership and other functional teams to ensure that employees are receiving essential, relevant, and motivational information -
Manager, Employee Communications And EngagementVitro Mar 2017 - Jan 2019San Pedro Garza García, Nuevo León, MxVitro acquired PPG Glass, which resulted in the loss of corporate and employee communications support that was previously provided by PPG corporate communications. I was hired to build the internal employee communications function from the ground up for the Vitro Architectural Glass business unit:Analyzed existing PPG practices, and interviewed a cross-section of employees to determine needs and preferences for receiving internal communications. Identified channels, distribution methods, and approval processes for all internal communications. Identified key projects that were critical to success, considering that resources were cut off after the acquisition, and developed a budget to execute on the strategy. Implemented an updated intranet site, Workplace social communication platform, and a printed quarterly magazine that is mailed to employees’ homes. This was instrumental for reaching the high number of production workers who do not have access to email. Played a key role in the composition and tone of the high number of integration-related communications to all employees. These communications were critical as a broad range of business tools, processes, contacts, benefits, and more were in a constant state of change and transition. Served on the leadership team that was responsible for the Vitro global rebranding, working with a renowned international branding firm. The process was extensive and took one year to complete.
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Director Of Marketing And Corporate CommunicationsNep Group, Inc. Oct 2015 - Mar 2017Pittsburgh, Pa, UsResponsible for leading marketing and employee communications for the largest provider of production, engineering and technical support to television networks and production companies worldwide. Worked with global executive staff, sales and marketing managers to develop strategic communications deliverables and drive brand consistencyDeveloped and executed communication plans to integrate and transform acquired companies into the NEP brand Led the worldwide rebranding across businesses operating in 16 countries. This included the update of business cards, signage, vehicle branding, brochures, presentations, email domains, and local websites.Designed and wrote marketing communications materials including the corporate identity guidelines, brochures, advertisements, videos, press releases, product sheets, and tradeshow displaysWrote executive communications and employee communications, and produced content for the website and social media channels -
Communications ConsultantWestinghouse Electric Company Dec 2009 - Sep 2015Cranberry Township, Pa, UsResponsible for corporate website, digital content development, and marketing video production. Served as the strategic deployment implementation manager for the communications organization, working with stakeholders to define and measure communications goals and ensure alignment with company objectives.Managed the in-house graphic design department for four years and provided creative and project direction to a team of 10 designers to ensure quality and consistency of deliverables.Wrote and produced various print advertisements, television commercials, radio spots, CEO and executive staff presentations, papers and speeches, as well as press releases, media statements and talking points on various business and industry-related issues.Coordinated and facilitated media interviews with executive staff and other employees with outlets such as Business Week, New York Times, PBS, Washington Post, and local and trade media. -
Senior Communications SpecialistWestinghouse Electric Company Aug 2006 - Dec 2009Cranberry Township, Pa, UsManaged and organized all aspects of the company’s worldwide tradeshow and conference participation. Responsibilities included: Writing various white papers, presentations and speeches for the CEO and other executive staffDeveloping graphics, videos and other communication materials to promote products and services at conferencesEnsuring that messages are appropriate for the particular market and aligned with business unit objectivesOverseeing the logistics, shipping and site labor for both domestic and international eventsAttending conferences to staff the booth and answer questions about Westinghouse activities and respond to media inquiries
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Marketing DirectorMcf Architecture Jun 2005 - Jun 2006Pittsburgh, Pennsylvania, UsThis position reported to the firm’s principals and advised the board of directors on issues related to marketing, communications and media relations. Responsibilities included: • Business development • Writing and graphic design of project proposal materials and client presentations• Writing and design of brochures, project sheets, event displays and print advertisements• Media relations, including writing press releases and interfacing with trade publications• Management of company website -
Manager, Marketing CommunicationsHitachi Rail Nov 2002 - Jun 2005London, England, GbResponsible for all marketing communications and public relations initiatives for an international company that serves the rail transportation industry. Responsibilities included:Development and implementation of strategic marketing communications plansWriting, production and project management of all corporate advertising, literature, video and multimedia productionsManagement of company website, advertising schedules and public relations activitiesCompany spokesperson and interface to the media and trade journals; interfaced regularly with local and trade press as well as CNN, CBS News, New York Times, and other high profile outletsProduction of company product catalog Coordination of 8-10 tradeshows per year in the United States, Europe and Asia Managed website development and redesign, database and e-mail content deliveryInterfaced regularly with nationwide sales team to determine needs and deliver tools to help them sell, such as customized presentations and literature -
Marketing Communications ManagerTenova Aug 1997 - Nov 2002Castellanza , Lombardy, ItResponsible for the marketing, advertising and public relations functions for Tenova’s U.S. and European operations, a division of a $7 billion international engineering and construction firm.Responsibilities included: Conducting market research and analysis and using data to develop strategic business plansDesign and production of all company communications materials, including presentations, videos, newsletters, brochures and product sheetsWriting, design, placement and management of worldwide advertisingPublic Relations activities, including writing, distribution and media relationsManagement of all trade show functions, including concept, design and implementationPlanning and management of the U.S. and European budgets and schedules -
Marketing CoordinatorTenova Sep 1994 - Aug 1997Castellanza , Lombardy, ItResponsible for all marketing communications activities for the thermal processing equipment division. Responsibilities included design, writing, planning and scheduling of advertising, brochure writing and design, tradeshow design and coordination, corporate video production, public relations and media relations, strategic planning, and annual budgeting for marketing and advertising.
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Sales EngineerTenova Sep 1992 - Sep 1994Castellanza , Lombardy, It
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Sales ManagerManagement Science Associates, Inc. Dec 1990 - Oct 1991Pittsburgh, Pa, Us
Tom Meston Skills
Marketing Communications
Advertising
Graphic Design
Corporate Communications
Media Relations
Video Production
Public Relations
Music Production
Copywriting
Project Management
Creative Direction
Marketing
Press Releases
Branding And Identity
Management
Graphics
Energy Policy
Film Scoring
Songwriting
Newsletters
Social Media
Social Media Marketing
Video
Tom Meston Education Details
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Duquesne UniversityCommunication -
Upper St. Clair Hs
Frequently Asked Questions about Tom Meston
What company does Tom Meston work for?
Tom Meston works for Alcosan
What is Tom Meston's role at the current company?
Tom Meston's current role is Manager of Communications.
What is Tom Meston's email address?
Tom Meston's email address is tm****@****inc.com
What is Tom Meston's direct phone number?
Tom Meston's direct phone number is +161537*****
What schools did Tom Meston attend?
Tom Meston attended Duquesne University, Upper St. Clair Hs.
What skills is Tom Meston known for?
Tom Meston has skills like Marketing Communications, Advertising, Graphic Design, Corporate Communications, Media Relations, Video Production, Public Relations, Music Production, Copywriting, Project Management, Creative Direction, Marketing.
Who are Tom Meston's colleagues?
Tom Meston's colleagues are Dajah Dudley, Roberto De Jesus, Lauren Czerwien, Lou Mellinger, Willard Jefferson, Larissa Hoover, Mindy B..
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