Head Of Research And Data Science
CurrentTom Minsel, Head of Research and Data Science, provides more than 25 years of diversified experience in data-driven business strategy, database analysis and marketing, predictive modeling and research design. Having conducted nearly 300 studies during his tenure with Trone, he is an expert in helping clients build actionable business insight. During his career he has built an estimated 250 predictive models for clients across a wide range of over 20 industries in the Consumer, B2B and Public sectors including hospitality, incorporating segmentation analysis and multi-channel testing strategies.The types of studies he designs span all aspects of market research, concept testing, branding, messaging, customer satisfaction, loyalty and retention as well as organizational research.Having a background working with very large databases (e.g., over 1 billion transactions), Tom’s expertise includes data mining, integrating sources of data, extensive use of SAS and related statistical packages, sampling techniques as well as developing data architectures for use in custom and production environments.Tom earned his Ph.D. in Educational Psychology with an emphasis in statistics, measurement and research design from the University of Northern Colorado. He also holds a B.S. in Psychology from Bowling Green State University.
