Insequence specializes in delivering cutting-edge software solutions and services to Tier 1 suppliers, manufacturers, and logistics firms, focusing on enhancing efficiency, traceability, and synchronization with OEM production schedules and final parts assemblies.Responsibilities:Oversee all financial, operational, and growth aspects of the organization.Achievements:► Increased annual recurring revenue by 52%.► Introduced a strategic plan targeting 60% growth over five years.► Enhanced efficiency and productivity, resulting in a 30% cost saving while optimizing staffing levels.► Improved product and service delivery through operational analysis and reorganization, leading to increased throughput and higher customer satisfaction.► Successfully managed the rollout of a new software version, ensuring widespread adoption across our customer base.► Drove sales, marketing, and strategic growth initiatives, resulting in a 22% revenue increase from expansions in existing stores and new client acquisitions.► Implemented an international growth strategy, expanding into new geographic markets.► Developed Board-level protocols and methodologies to enhance insight and shareholder value.

Specializing in assisting healthcare, manufacturing, and high-growth technology service entities, including Private Equity firms, I address critical business challenges. My expertise encompasses market differentiation, brand valuation hurdles, go-to-market strategy, market awareness and penetration, demand generation setbacks, digital transformation optimization, and strategic positioning for growth or exit.Achievements:► Spearheaded a new go-to-market strategy, successfully repositioning a nationwide healthcare services organization with existing clients and industry stakeholders.► Developed and implemented a digital marketing strategy for a multi-state radiology services practice, resulting in a nearly 300% increase in online engagement.► Launched a market research initiative that identified greenfield opportunities and conducted a SWOT analysis of competitors, guiding the strategy for new product development and launch.► Provided board-level analysis of portfolio organization management structures, pinpointing areas for further investment and alignment.► Devised a strategy to introduce a new consulting business line for a client, driving a 28% increase in revenue growth.► Led M&A due diligence reviews of potential new portfolio companies, contributing to successful acquisition strategies.

A leading provider of electronic health records and healthcare engagement solutions for community-based healthcare facilities nationwide.Responsibilities:Oversaw all aspects of organization marketing, communications and growth strategies.Achievements:► Drove growth of a $70M pipeline by creating and implementing market-based programs that led to increased sales and marketing engagement.► Consistently met EBITDA targets, contributing to corporate goals with improved margins and performance.► Set strategic corporate goals related to growth, partnership, and community, positioning the company as a leading EMR provider for small-to-medium sized health systems.► Expanded the digital footprint to showcase the company’s value proposition, creating awareness and driving inbound demand with a 48% increase in engagement performance.► Orchestrated and led the launch of new solutions focused on population health, patient record access, and medical content.► Spearheaded company rebranding, aligning strategic direction with the corporate value proposition and developing a comprehensive brand and awareness strategy across all channels.► Directed messaging and crisis communications strategy to focus on the uptake of new products and mitigate risks related to privacy and security communications.► Delivered notable marketing excellence, earning recognition as the Chief Marketing Officer of the Year by the Nashville Business Journal in 2014.

A provider of speech and artificial intelligence (AI)-powered solutions that enable physicians to conversationally create, review, edit, and sign clinical notes directly in an electronic health record (EHR), leveraging natural language understanding (NLU) technology for contextual understanding of the patient’s narrative.Responsibilities:Oversaw all strategic marketing functions, communications programs, growth strategies and investor relations.Achievements:► Directed the strategic relaunch of the company after key acquisitions, resulting in a 20% increase in market penetration and a 26% growth in the sales pipeline.► Tailored and led an international rebranding strategy, designing the go-forward product positioning plan and fulfilling a key leadership role for the project, including investor relations, culminating in participation at the NASDAQ opening day ceremony.► Executed a product marketing program that established the company as a leader in healthcare speech and artificial intelligence solutions.► Rebuilt the marketing and strategy team from the ground up, encompassing product marketing, partner marketing, lead generation, public relations, and investor relations.

A healthcare services company specializing in revenue cycle management, electronic health records, health information exchanges, IT solutions, physician services, and payer solutions, generating $600 million in sales across these segments.Responsibilities:Oversaw all strategic growth and marketing initiatives for the healthcare vertical, including partner marketing programs and branding efforts.Achievements:► Led strategy and marketing functions for a key healthcare division with over $600 million in revenue.Directed partner strategy and programs to align with EHR service offerings, supporting healthcare organizations and Integrated Delivery Networks (IDNs).► Integrated new healthcare legislation into a multifaceted marketing campaign and messaging plan, resulting in new service engagement opportunities related to Meaningful Use offerings with EHRs, HIEs, and hosting.► Navigated the acquisition of Perot Systems by Dell, leading the integration of the healthcare division and programs, resulting in a successful unified go-to-market strategy and increased revenue.► Escalated awareness and interest in the company's products and services by developing and directing demand generation programs.► Collaborated on thought leadership programs to better align business strategies with the needs of prospects and customers.

An early stage healthcare IT software company focusing on perioperative processes and anesthesia information management technology.Responsibilities:Oversaw all aspects of company's marketing functions, including sales support throught CRM guidance.Achievements:► Spearheaded the launch of an outsourced demand generation telemarketing initiative, effectively shortening the marketing and sales cycle and reducing new customer acquisition costs.► Enhanced executive decision-making by developing and implementing a comprehensive market research and competitive intelligence program.► Improved internal communication and collaboration by facilitating the development of an intranet and other internal communication tools.► Ensured the integrity of the company’s value proposition through the implementation of a targeted messaging program designed to highlight key offerings and drive demand.

An EDI healthcare software company focusing on revenue cycle solutions through claims management, patient access and back-office processes.Responsibilities:Oversaw all facets of marketing and communications, RFP response, growth strategy, sales support, CRM management and product marketing.Achievements:► Led demand generation programs that significantly built the sales pipeline and increased the win rate of sales-ready leads.► Increased sales wins by implementing a premier client reference program, which decreased sales lead close times and improved win ratios.► Initiated and launched a proactive RFP response program, resulting in a higher win rate of 42% from RFP submissions.► Developed and implemented the company's first five-year strategic plan, which was approved by the Board of Directors.►Launched the company's first market research and competitive intelligence program, enhancing awareness of competitive offerings to effectively counter sales efforts.