Tom Moore Email & Phone Number

Saint Paul, MN, US

Tempe, Arizona, US

Wakefield, Massachusetts, US

Minneapolis, MN, US

• CVRx is a private company that has developed proprietary implantable technology for the treatment of Hypertension and Heart Failure. Attained CE Mark in Europe for both indications. Attained HDE approval in the US for.
• Built, developed and led exceptional Account Manager, Field Clinical Engineer, and Marketing teams.
• Delivered accelerated patient enrollment in the BeAT-HF Pivotal Study across 90 centers in the US.
• Significantly exceeded performance goals in Q3 and Q4 of 2017 and all of 2018.
• Built and executed social media campaign for patients suffering from heart failure contributing to over 20% of patient enrollment in last 18 months of study.
• Established strong relationships with physician Key Opinion Leaders (KOL) in Heart Failure, Electro-physiologists and Vascular Surgeons.

Minneapolis, MN, US

• Promoted to senior leadership team. Led clinical study enrollment in the US and commercialization in Europe.
• Achieved CE Mark for hypertension (2012) and for heart failure (2015).
• Developed and executed European hypertension and heart failure commercial launch plans in Europe
• Created market development plan and defined reimbursement pathways per targeted countries. Received ZE code in Germany and CHOP code in Switzerland for Barostim neo HTN therapy.
• Hired, trained, and led US and European sales and marketing teams.
• Created and led implementation of Barostim Center of Excellence for Hypertension and Heart Failure initiatives.

Minneapolis, MN, US

• Promoted to Senior Director of Clinical and Commercial Operations. Responsibilities expanded to lead European commercial and clinical development for Barostim NEO as well as marketing function.
• Worked with R&D and Operations to fast track development of 2nd generation Barostim Therapy
• Rebranded product platform to Barostim NEO: Restoring Sympatho-Vagal Balance.
• Developed and implemented commercial market assessment for Hypertension in Europe.
• Hired and developed country managers for Germany and Italy.
• Initiated relationships with key physicians’ societies in Europe and US.

Minneapolis, MN, US

• Hired, developed, and led the US Field organization. Defined and executed strategies and tactics to drive center recruitment, patient enrollment and the successful completion of the RHEOS Pivotal Study.
• Completed enrollment and implantation of 320 patients in Rheos Hypertension Study 6 months ahead of schedule.
• Successfully changed the field culture to become driven, accountable and results oriented.
• Customized and implemented Salesforce.com as a field-based CRM tool to monitor account level tactics, patient care pathways and implant results.
• Mapped patient referral pathways for clinical centers and implemented key patient acceleration initiatives.
• Led team development of optimizing surgical technique and training to ensure best efficacy with optimal safety profile.

Minneapolis, MN, US

• Medtronic is a global leader in medical technology, services, and solutions.Led 12 sales representatives covering Prostiva BPH Therapy.
• Received President’s Club Award as #1 Regional sales manager in FY07; grew total revenue by 60%.
• Received Regional Manager of Quarter (Q1, Q2, Q4) in FY07.
• Mentored high potential sales and marketing candidates at Medtronic.

Minneapolis, MN, US

• Led 10 sales representatives covering InterStim, Prostiva, Enterra, and Gastro Diagnostic products lines.
• Received High Achiever Award as #2 District Manager (FY05). Grew revenue by 22%.
• Ranked #2 District Manager Q1, Q2, Q3, and Q4 (FY05).
• Achieved #3 ranking of 14 Districts (FY04). Grew revenue 31%.
• Received District Manager of the Year Award (FY03). Grew revenue 45%.
• District Manager of the Quarter (Q1, Q2, Q3) for FY03.

Minneapolis, MN, US

• Developed and responsible for implementing five- and ten-year strategic plans for treatment of Refractory Angina with spinal cord stimulation.
• Achieved 35% growth in revenue ($3.36M) in FYO1 and ($2.4M) FYO1.
• Executed marketing programs included; key customer presentations at Cardiology Congresses (ESC, CardioStim, ICCEP), coordination of Angina Advisory Panels, six accredited therapy training workshops, key therapy.
• Executed channel strategy leveraging Cardiac Rhythm Management and Vascular sales force to increase access to Cardiologist customers
• Managed activities of country level marketing managers.

Minneapolis, MN, US

• Completed and presented the European market opportunity assessment for treatment of Refractory Angina with spinal cord stimulation.
• Assisted in implementation distribution and marketing alliance with Novartis for use of Lioresal in Medtronic’s implantable drug delivery system.
• Developed product superiority campaign for SyncroMed drug pump versus competitive products.
• Managed European revenue reporting and analysis by country for Neurological therapies.
• Promoted to Market Development Manager (1999).

Minneapolis, MN, US

• Led development and execution of reimbursement strategy for neurological therapies in the United Kingdom.
• Worked with customers to develop and submit business plans to establish an implantable device budget or increase an existing device budget.
• Developed key therapy presentations targeted on healthcare audience. Initiated key cost and outcomes studies in the United Kingdom.

Minneapolis, MN, US

• Implemented market research to identify key barriers to adopting coverage for Medtronic’s Chronic Pain therapies.
• Developed key marketing programs focused on Managed Care Organizations including two telemarketing programs and three targeted mailings.
• Worked with targeted customers to incorporate outcomes software programs into their practices. Trained customers how to use data to increase reimbursement coverage.

Bachelor Of Science - Bs, Marketing And Finance

Master Of Business Administration - Mba, Marketing And Finance