SEMI is the global trade association for the semiconductor and microelectronics supply chain. My responsibilities included:--Supervise and manage SEMI global events, including SEMICON expositions in China, Germany, Korea, Japan, Russia, Singapore, Taiwan and the United States (P&L responsibility for $50 million event business).--Manage SEMI global marketing and sales promotion activities in support of association products and services, including conferences and events, market research, and technical standards.--Manage SEMI global communications--including global issue and product campaigns--in Asia (Japan, China, S Korea, Taiwan, Singapore, India), Europe and US in support of member recruitment and retention-Manage SEMI activities in emerging and adjacent technology markets including LED, MEMS, OLEDs, PV and other areas-Manage and support global industry issues, including market education, public policy, industry standards, and new market development.

e21 is a full service marketing firm with offices in Silicon Valley and throughout Greater China. As SVP of Global Business, my responsibilities included strategic marketing, public relations services, and managing major international clients including Intel, IBM, TI, Sun, TSMC, Microsoft, and AMD. Major accomplishments included:-Managed all IBM events in SE Asia (over 100 per year)-Produced major customer events for Oracle World, Cisco Developers Conference, Sun Network Conference, Brocade Storage World (China)-Managed Intel Developers Forum (Asia) for 4 years; also Developers Forums for TI and IBM.-Managed full-service marketing and PR services for Sun, Acer, Franklin Electronics, Credence Systems, Net.Com, and more

Years before the Amazon Kindle and Apple iPad there was Softbook, the first Internet-connected ebook that set today’s standards for e-reading ergonomics, digital rights management, and electronic ebook distribution. As Director of Marketing, I was responsible for helping make the company famous and valuable (feature stories in NY Times, Newsweek, Time, Wired, etc.). In 2000, after Gemstar TV Guide acquired both Softbook ($330 million) and the rival ebook pioneer, Rocket ebook, I was responsible for consolidating both product lines and transferring all marketing operations to Thompson Consumer Electronics who marketed the products under the RCA brand.

In 1997, nearly the entire photography industry (and most venture capital firms) needed convincing that digital cameras would replace traditional emulsion photography and digital film would be based on NAND Flash memory cards. As Vice President of Marketing, I helped found the company, playing key roles in securing the first rounds of funding and launching the company and early products. In 2001, Lexar Media successfully went public on NASDAQ, later acquired by Micron for over $600 million.

I joined Motorola as International Advertising and Training Manager and left as Director of Marketing Communications for Cellular in Asia. During this time, my major accomplishments included:-Supervised an international advertising budget of over $35 million-Leading contributor to global sales, marketing and channel strategies for wireless in China, Korea, Australia, Japan, Hong Kong and Singapore.-Leading contributor to Motorola global brand strategy-Leading expert and champion of Motorola Internet strategies in wireless products, modem products, and web-based communications.

Omron is the world's leading manufacturer of control components and factory automation products. In a variety of marketing positions, I helped the company grow from approx. $20 million to over $300 million in the United States