I am a multi-disciplinary creative director, designer and art director with over 15 years of industry experience, practising in London.I have had the good fortune to build brands with inspirational entrepreneurs and passionate marketeers, developed design experiences for revered companies and institutions and activated ideas with the most progressive leaders, throughout the world. In turn I've conceived creative businesses and built design departments. I've nurtured talents and led teams with decisiveness, clarity and above all sincerity. I relentlessly pursue the very best possible outcome on all projects, with any client whether start-up entrepreneur or global marketing director. I have always sought to balance insight (the head) with imagination (the heart). I believe you are only as good as your last project. I believe that every detail matters.