Tom Murphy Email & Phone Number

Stamford, CT, US

• Major Responsibilities:I have been overseeing all aspects of marketing campaigns and related efforts, collaborating with advertising agencies and outside vendors for campaign development, media selection, and.
• Achieved a deposit growth of $60MM within the first six months of launching the program by enhancing mobile experience from Online Banking to Online Applications through the integration of third-party vendors, process.
• Increased cross-sell rates by 22% within one year by implementing customer relationship segmentation and understanding customer interactions, lifetime value, and next-best product opportunities.
• Generated an ROI of over 3K% as well as deployed a Paycheck Protection Program campaign by leveraging benefits of loan compared to digital marketing acquisition costs.

• Major Responsibilities:I have formulated strategic marketing plans for clients, including various tactics around the website, social media, digital marketing, and traditional advertising outlets such as TV, billboards.
• Improved customer satisfaction and retention rates by implementing customer loyalty programs and other retention and acquisition strategies.
• Optimized costs and enhanced service standards by educating business owners and merchants about the payments industry, including merchant services, payroll, and banking functionality.

Hartford, CT, US

• Major Responsibilities:I have formulated MCIF data reporting packages to track customer product and service usage, identify growth opportunities, and deploy cross-sell strategies with a focus on improving retention and.
• Redefined and optimized Mobile Banking, Online Banking, and Online Account Opening platforms, resulting in $240MM in online deposits within one year in coordination with IT development teams.
• Achieved sustainable deposit and customer growth, including identifying customer segments for targeted offers, and executing appropriate programs.
• Generated income/new deposits and increased retention for the bank, while tracking and reporting on program ROI.

East Hartford, Connecticut, US

• Major Responsibilities:I have overseen all aspects of integration, management, and analysis of data in Business Intelligence and CRM systems, providing reports and analysis to support Retail division's product sales.
• Articulated and employed a CRM and Analytics strategy for Retail Banking that produces actionable insights through data management, reporting, analysis, and statistical models.
• Achieved 19% deposit growth and 54% checking acquisition growth.
• Developed Business Intelligence Warehouse, which generates monthly and ad-hoc reports related to deposits and loans.

Stamford, CT, US

New York, NY, US

Stamford, CT, US