Tom Murphy Email & Phone Number

Stamford, Ct, Us

Major Responsibilities:I have been overseeing all aspects of marketing campaigns and related efforts, collaborating with advertising agencies and outside vendors for campaign development, media selection, and placement. I have been devising and executing a comprehensive marketing strategy to achieve Bank's objectives by aligning corporate goals with marketing initiatives. Moreover, I have been identifying areas of improvement and implementing strategies accordingly by conducting Search Engine Marketing, Programmatic Display Advertising, Paid Social, Re-marketing campaigns, and traditional media analysis. I have been leading sales strategy and operations for all prepaid, deposits, payment, and online/digital product offerings.Key Deliverables:• Achieved a deposit growth of $60MM within the first six months of launching the program by enhancing mobile experience from Online Banking to Online Applications through the integration of third-party vendors, process optimization, and online growth in deposit and lending products.• Increased cross-sell rates by 22% within one year by implementing customer relationship segmentation and understanding customer interactions, lifetime value, and next-best product opportunities.• Generated an ROI of over 3K% as well as deployed a Paycheck Protection Program campaign by leveraging benefits of loan compared to digital marketing acquisition costs.

Major Responsibilities:I have formulated strategic marketing plans for clients, including various tactics around the website, social media, digital marketing, and traditional advertising outlets such as TV, billboards, and print advertising. I have designed and evaluated digital campaigns for Search Engine Marketing, Programmatic Display Advertising, Paid Social, and Re-marketing campaigns. I have created comprehensive reporting to provide demographic information on target markets and stronger sales and additional cross-sell promotions creation.Key Deliverables:• Improved customer satisfaction and retention rates by implementing customer loyalty programs and other retention and acquisition strategies.• Optimized costs and enhanced service standards by educating business owners and merchants about the payments industry, including merchant services, payroll, and banking functionality.

Hartford, Ct, Us

Major Responsibilities:I have formulated MCIF data reporting packages to track customer product and service usage, identify growth opportunities, and deploy cross-sell strategies with a focus on improving retention and increasing usage metrics. I have ensured compliance with brand position and current campaign content by managing the design and content of the bank's customer-facing website. I have analyzed marketing and customer data by designing account and service acquisition strategies and executing tactics based on results and implications. I have conducted research studies for business lines to yield actionable insights into business growth drivers.Key Deliverables:• Redefined and optimized Mobile Banking, Online Banking, and Online Account Opening platforms, resulting in $240MM in online deposits within one year in coordination with IT development teams.• Achieved sustainable deposit and customer growth, including identifying customer segments for targeted offers, and executing appropriate programs.• Generated income/new deposits and increased retention for the bank, while tracking and reporting on program ROI.

East Hartford, Connecticut, Us

Major Responsibilities:I have overseen all aspects of integration, management, and analysis of data in Business Intelligence and CRM systems, providing reports and analysis to support Retail division's product sales and marketing efforts. I have provided deposit pricing, forecasting, income forecasting, competitor analysis, and rate recommendations to executive staff and ALCO. I have established and governed predictive analytics capabilities using data from CRM and BI technologies to facilitate institution-wide decision-making.Key Deliverables:• Articulated and employed a CRM and Analytics strategy for Retail Banking that produces actionable insights through data management, reporting, analysis, and statistical models.• Achieved 19% deposit growth and 54% checking acquisition growth.• Developed Business Intelligence Warehouse, which generates monthly and ad-hoc reports related to deposits and loans.

Stamford, Ct, Us

New York, Ny, Us

Stamford, Ct, Us