I returned to Eurostar following a year's sabbatical, spent travelling.End to end project management of a broad range of CRM Campaigns• Covering the CRM element of larger integrated campaigns, regular newsletters andautomated behavioural retention campaigns• Responsibility for customer experience, and in particular a strategy of personalised,flexible email that is based on a thorough understanding of customer journeys• Ongoing management of agencies, stakeholders and campaign costs to delivermessaging on time and budget• Ongoing testing and results analysis to optimise performance and understand thecustomer better, influencing future strategy• Cross-functional project management on an ad hoc basis• Bringing Eurostar's email work to the edge of industry best practice through singlecustomer view, CRM linked DMP, Movable Ink style dynamic content, segmentationbased on 'big data' techniques, and a clear strategic vision for the future.

• Three month contract while on sabbatical, covering the Senior Marketing Manager• Wrote the strategy for key campaigns, acted tactically in response to marketconditions, with a team of three marketing execs reporting in to me• Final sign off on all costs and channels including CRM

• End to end project management of a broad range of CRM campaigns• Covering the CRM element of larger integrated campaigns, regular newsletters andautomated behavioural retention campaigns• Strong influence on creative development based on changing brand guidelines• Ongoing management of agencies, stakeholders and campaign costs to delivermessaging on time and budget• Ongoing testing and results analysis to optimise performance and understand thecustomer better, influencing future strategySide projects have included managing the marketing of a programme of music events in our business lounges, including their print, email, social media and website promotion.

Managing CRM, Social Media, PPC and Display channels for the UK andInternational Markets (everything except France and Belgium).• Day-to-day campaign management, reporting and analysis, through a mixture ofagency management and hands-on campaign work. Highlights include Eurostar Live(see awards, below), a Music Festival and several high-impact ATL integrations• Result reporting and analysis, leading to strategy development for these channels

Supporting the Digital Marketing Manager on CRM, Social Media, PPC and Displaychannels for the UK and International Markets.• Day-to-day campaign management, reporting and analysis, through a mixture ofagency management and hands-on campaign work. Highlights include supportingEurostar's Olympic sponsorship and live streaming a series of environmental events• Result reporting and analysis and additional ad-hoc project work

A number of routine tasks, involving deployment, reporting and analysis of emailcampaigns. I built a system to automate much of the routine work saving a largeamount of my monthly labour. This meant I could work on more ad-hoc projects

A Summer internship at this Not-For-Profit. I was responsible for analysing current practices and implementing improvements. This meant developing a new CRM strategy, as well as new email templates and print promotion. I also began a relationship with JobCentre Plus North East, and built an RSS feed, which multiplied the number of weekly successful leads the sales team identified.

A Summer internship at this fast-growing sports social network. tasks were wide-ranging, from CRM campaign work to speaking with football and rugby club decision makers. Culminated in a presentation of 20 ideas to improve the sites marketing, based on a combination of brainstorming, study and suggestions from club chairs and online managers.