As a seasoned Retail Growth Expert, I leverage 15 years of experience in European retail, sales, and e-commerce to drive impactful results. Specialising in analysis business performance, I excel in identifying growth opportunities, optimising brand strategies, and maximising profitability for retailers and brands. From enhancing digital trading platforms to implementing innovative store and staff initiatives, I deliver data-driven solutions that empower retailers to achieve their full potential. Let's connect to explore how I can elevate your retail venture's performance. #RetailGrowth #EcommerceExpert #ProfitOptimization

Promoted to lead the growth, profitability and strategic direction of three industry-leading sites, managing a brand portfolio exceeding 300, with combined revenue of £43m rising to £60m during my tenure. Cultivate and oversee internal and external relationships and accounts, maximising ROI, driving profit, expanding international market penetration and enhancing brand identity. Fully accountable for forecasting and budgeting within my areas, including financial planning with a focus on investment and capital employed. Implemented industry-leading business plans and stock optimisation techniques, achieving significant increases in both margin and contribution margin. Coordinated with marketing teams and external agencies to define brand identity and positioning through a well structured ‘Go to market’ calendar. Built and led a team of 9, fostering their development to achieve personal and business goals, and was entrusted with implementing HR restructuring beyond my department.

Responsible for creation, development, and management of the new business branch, delivering bespoke direct to consumer solutions for premium international brands. Since its inception sales grew to £5m across the 5 European clients in the first year, enhancing availability by 35%, resulting in a 24% increase in stock turn. Implemented innovative business plans to maximise growth and profit, including regional shared stock pools that minimise exposure while maximising availability and operational efficiencies.Leveraging communication skills and relationships to onboard, customise, plan and analyse both B2B and B2C projections effectively. Consulted with clients to broaden international audiences through strategies such as the introduction of influencers, increased social media investment, sustainable packaging and logistical solutions, and European payment methods.

Accountable for the growth, profitability, and account management of the sports department. Achieved a £2.3m increase in revenue while pioneering a vertical program, resulting in a 20% increase in turnover. Collaborated externally with affiliates and marketplaces to enhance exposure in core regions and international markets. Partnered with Marketing teams to formulate an industry-recognised ‘go to market’ strategy. Attended international trade shows and engaged with industry governing bodies to cultivate and establish enduring relationships. Developed and managed a team of four, setting targets and providing tools to facilitate both personal and internal growth. Played a pivotal role in positioning the site as one of the most sustainable retailers in the UK, implementing plastic-free packaging and working alongside charities such as Protect Our Winters and 2minutebeachclean.

Oversaw purchasing functions, including forecasting, site merchandising, and brand identity. Developed and managed key relationships with industry-leading brands to drive growth, profitability, and account management within the sports department. Diversified into trending markets, ensuring that brand identity and customer profiles were maintained and expanded. Sourced and developed vertical products, creating two core brands within the surf market. Conceived and coordinated multiple events in collaboration with governing bodies and charities. Managed two junior staff members, empowering them to take ownership and play pivotal roles in the department’s growth while supporting their personal progression.

Accountable for the purchasing, merchandising and strategic direction of 120 brand across five diverse markets. Collaborated closely with the merchandising team on seasonal forecasting and product life cycle management. Consulted with the own brand department on new products, categories and trends, resulting in the development of two new categories and 35 new product lines. Attended international trade shows, fostering long term partnerships with new and existing partners. Played a pivotal role in marketing campaigns along with assisted in the creation of ‘go to market’ campaigns.