Tom Orgeron Email & Phone Number

Philadelphia, Pa, Us

Greater Philadelphia Area

Greater Philadelphia Area

-Key client point person on first of its kind project utilizing global iPad-enabled panels-Delivers insights from longitudinal physician panels across twelve countries-Develops research instrument leveraging preliminary qualitative research and client feedback-Works with senior management to balance client demands with feasibility and budget

-Responsible for creating insights and recommendations for clients using syndicated and standardized research instruments from both legacy ImpactRx and TargetRx offerings-Internal expert on primary TargetRx offering on sales force effectiveness and marketing quality

- Responsible for sales support for primary TargetRx offering focusing on sales force effectiveness and marketing quality

- Responsible for creating insights and recommendations for clients using syndicated and standardized research instruments- Ensured that clients understand and utilize the insights and results derived from both syndicated subscription offerings and one-off primary research projects- Maintained and expanded client relationships within existing accounts- Managed four direct reports across client teams with responsibility for career paths, work flow, administration, and professional development- Led sales and capabilities presentations, and presentations of syndicated and custom research results, including presentations to executive management teams of a top 20 pharmaceutical companies

- Chosen by management and sales account manager for lead analyst position, out of ten potential candidates, on largest corporate account, ~$4 million in 2003. Contract was renewed and expanded in 2004- Led both syndicated and custom research projects for multiple client firms with responsibilities including sampling plan, questionnaire design, tab and presentation plans, analysis and client interaction- Responsible for client management on projects including questionnaire and report development, and relationship building- Experience with multivariate techniques including perceptual mapping, regression analysis, proprietary survey-database model, ANOVA, and conjoint analysis- Responsible for two direct reports, and as team lead in charge of managing project work, training and review- Conducted internal quality and process improvement initiatives

- Developed quantitative and qualitative research with vendors for message development, segmentation, and strategy projects with responsibilities including questionnaire design, sampling plan, discussion guide and vendor management for pre-launch brand- Analyzed primary and secondary data using the following statistical techniques: discriminate analysis, regression, ANOVA, and other descriptive techniques- Used qualitative techniques to analyze data from focus groups, triads, and individual interviews- Instructed other colleagues on SPSS and statistical methods- Presented segmentation, message development and strategy work to brand team, brand leader and global team leaders- Co-presented segmentation learning session to the Eli Lilly US marketing research department- Partnered with brand associates from four brand teams to refine a message development plan

• Conducted research for client promotions and advertisements• Conducted online secondary research• Audited media bills to ensure timeliness of advertisements • Created client specific materials for usage on web site• Produced and disseminated various client press releases• Wrote copy and edited various client advertisements• Created promotional materials and onsite promotions

Masters, Market Research

MMR,

Bs/Ba, Animal, Dairy And Poultry Science, And Advertising

Activities and Societies: Cum Laude with University Honors, Omicron Delta Kappa Leadership Honor Society, Phi Kappa Phi Honor Society.