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Tom Orgeron is a Senior Director at Reason Research. He possess expertise in marketing research, market research, qualitative research, spss, segmentation and 9 more skills.
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Senior DirectorReason ResearchPhiladelphia, Pa, Us -
Senior DirectorReason Research May 2016 - PresentGreater Philadelphia Area -
Director, Global And Proprietary PanelsAlphaimpactrx Apr 2013 - Jan 2016Greater Philadelphia Area-Key client point person on first of its kind project utilizing global iPad-enabled panels-Delivers insights from longitudinal physician panels across twelve countries-Develops research instrument leveraging preliminary qualitative research and client feedback-Works with senior management to balance client demands with feasibility and budget -
Director Client SolutionsImpactrx Oct 2011 - Apr 2013-Responsible for creating insights and recommendations for clients using syndicated and standardized research instruments from both legacy ImpactRx and TargetRx offerings-Internal expert on primary TargetRx offering on sales force effectiveness and marketing quality -
Director, Sales Force Effectiveness Methodology And ApplicationTargetrx May 2007 - Oct 2011- Responsible for sales support for primary TargetRx offering focusing on sales force effectiveness and marketing quality -
Principal Consultant, Client ServicesTargetrx Jan 2005 - May 2007- Responsible for creating insights and recommendations for clients using syndicated and standardized research instruments- Ensured that clients understand and utilize the insights and results derived from both syndicated subscription offerings and one-off primary research projects- Maintained and expanded client relationships within existing accounts- Managed four direct reports across client teams with responsibility for career paths, work flow, administration, and professional development- Led sales and capabilities presentations, and presentations of syndicated and custom research results, including presentations to executive management teams of a top 20 pharmaceutical companies -
Research AnalystTargetrx Apr 2003 - Jan 2005- Chosen by management and sales account manager for lead analyst position, out of ten potential candidates, on largest corporate account, ~$4 million in 2003. Contract was renewed and expanded in 2004- Led both syndicated and custom research projects for multiple client firms with responsibilities including sampling plan, questionnaire design, tab and presentation plans, analysis and client interaction- Responsible for client management on projects including questionnaire and report development, and relationship building- Experience with multivariate techniques including perceptual mapping, regression analysis, proprietary survey-database model, ANOVA, and conjoint analysis- Responsible for two direct reports, and as team lead in charge of managing project work, training and review- Conducted internal quality and process improvement initiatives -
Market Research AssociateEli Lilly And Company 2002 - 2003- Developed quantitative and qualitative research with vendors for message development, segmentation, and strategy projects with responsibilities including questionnaire design, sampling plan, discussion guide and vendor management for pre-launch brand- Analyzed primary and secondary data using the following statistical techniques: discriminate analysis, regression, ANOVA, and other descriptive techniques- Used qualitative techniques to analyze data from focus groups, triads, and individual interviews- Instructed other colleagues on SPSS and statistical methods- Presented segmentation, message development and strategy work to brand team, brand leader and global team leaders- Co-presented segmentation learning session to the Eli Lilly US marketing research department- Partnered with brand associates from four brand teams to refine a message development plan -
Production AssistantDiane Allen And Associates Feb 2000 - Apr 2001• Conducted research for client promotions and advertisements• Conducted online secondary research• Audited media bills to ensure timeliness of advertisements • Created client specific materials for usage on web site• Produced and disseminated various client press releases• Wrote copy and edited various client advertisements• Created promotional materials and onsite promotions
Tom Orgeron Skills
Tom Orgeron Education Details
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Market Research -
Animal, Dairy And Poultry Science, And Advertising
Frequently Asked Questions about Tom Orgeron
What company does Tom Orgeron work for?
Tom Orgeron works for Reason Research
What is Tom Orgeron's role at the current company?
Tom Orgeron's current role is Senior Director.
What is Tom Orgeron's email address?
Tom Orgeron's email address is to****@****trx.com
What is Tom Orgeron's direct phone number?
Tom Orgeron's direct phone number is +121597*****
What schools did Tom Orgeron attend?
Tom Orgeron attended University Of Georgia - Terry College Of Business, Louisiana State University And Agricultural And Mechanical College.
What skills is Tom Orgeron known for?
Tom Orgeron has skills like Marketing Research, Market Research, Qualitative Research, Spss, Segmentation, Customer Insight, Data Analysis, Quantitative Research, Pharmaceutical Industry, Sales Effectiveness, Product Launch, Pharmaceutical Sales.
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