Helping brands find and connect with their target audience using data-driven analytics and research

· Lead strategic oversight of accounts with focus on translating strategy into timely development of actionable plans, campaigns and projects to assure client/agency growth and satisfaction.· Provide proactive and detailed communication on client strategic initiatives, including any impending issues so swift action to resolve can be taken.· Thoroughly review data/campaign performance with a keen sense of client expectations in mind, making recommendations to internal teams and client to further business goals.· Deliver projects on schedule and within budget while satisfying agreed-upon customer requirements and specifications within project scope.· Interface with other agency departments (Creative, Media, Operations, Billing) as the liaison for the client.· Responsible for all aspects of financial management of the account including account profitability, budget management, T&E, tracking and reporting, billing, and budget reconciliation.· Confidently and knowledgeably present reporting and results to client teams at all levels.· Lead clients and team members through project discovery process in order to define the goals and criteria for success of the project.· Assist with new business development proposals for strategic planning of campaigns to potential clients.

Responsible for implementing sales development and retention strategies within various Fortune 500 accounts. I was the in-person face of Goodway to our client-partners providing digital education presentations, in-person consultation and long-term strategy review to ensure success for our clients’ digital programs.Responsibilities • Responsible for maintaining all client-partner relationships and providing day-to-day oversight of campaigns.• Create and oversee program development and retention strategies• Work with Regional Account Director on strategy and execution of client-partner education on current and upcoming trends in digital media, performance metrics and success measurement. • Work closely with internal operations team to disseminate client strategy, instructions and feedback to ensure campaigns are moving forward and exceeding industry benchmarks. • Work with internal team to build strategic digital recommendations for client-partners.

Worked with major real estate agencies and St. Louis businesses to target affluent homeowners in the St. Louis DMA through niche print and targeted digital advertising campaigns.

Handled key media accounts in the Greater St. Louis area to effectively execute, manage and analyze digital media strategies. Continuously recommended new tactics in an effort to maximize changing digital consumption patterns based on data. Used key performance indicators to execute appropriate strategies based on individual client goals.

Focused on growing digital ad revenue and new business acquisition for St. Louis' #1 website, Stltoday.com.

Maintained customer relationships through weekly contract maintenance, up-selling and renewals.