Tom Penford
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Tom Penford Email & Phone Number

I help businesses grow their topline revenue through strategy, business model innovation, and value proposition design. at Untitled Concept
Location: Liverpool, England, United Kingdom 10 work roles 3 schools
1 work email found @hotmail.co.uk LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Role
I help businesses grow their topline revenue through strategy, business model innovation, and value proposition design.
Location
Liverpool, England, United Kingdom

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Tom Penford is listed as I help businesses grow their topline revenue through strategy, business model innovation, and value proposition design. at Untitled Concept, based in Liverpool, England, United Kingdom. AeroLeads shows a work email signal at hotmail.co.uk and a matched LinkedIn profile for Tom Penford.

Tom Penford previously worked as Founder at Untitled Concept and Mentor at Northern Triangle Mentor Network. Tom Penford holds Aca from Institute Of Chartered Accountants In England And Wales.

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{first}{last}@hotmail.co.uk
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Profile bio

About Tom Penford

How prepared is your business for long-term growth? What is the future of your industry, and how do you compete in it? Are you clear on where your future revenues will come from? Do you know how to articulate your value proposition today, and are you confident that it will be the same in the years to come? How do you continue to create unique value for your customers? Blending the art of creativity with the science of strategy, I help people answer these questions.When I relocated to the North West, I set up Untitled Concept, a Strategy and Innovation agency. Our tagline is 'between dreaming and doing'. I love to operate in this space, creating clarity from confusion and helping people design better futures for their businesses.I work with ambitious SMEs and corporate businesses who want to ignite and build sustainable growth. People who know that the status quo is not enough, that change is constant and transforming is just as important as performing. Sometimes, doing nothing is riskier than doing something. My approach covers three steps:1. Revisit the vision and aspiration of the business. Why are you in business, and what do you want to achieve? 2. We then reimagine the strategy to achieve this - what does the current/future world look like? Where do we play, and how do we win there? What is our value proposition, and what are our system of capabilities that combine to achieve it?These two combined are essential. Once crafted, they are like the picture box for a jigsaw puzzle. People know what they are building and working towards. 3. When a new picture is created, it often leads to new puzzle pieces. This leads to the third part of my offering, business design. How is competitive advantage won? What is the operating model? What is the capabilities system? What are the commercials and our go-to-market strategy? How do we illustrate this story? What do we measure, and what insights do we need to monitor and take inspiration from continuously? Combining these pieces, I create the blueprint and the playbook for achieving sustainable growth, providing leaders with certainty, clarity, and confidence on how to proceed.

Listed skills include Financial Analysis, Coaching, Football, Management, and 13 others.

Current workplace

Tom Penford's current company

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Untitled Concept
Untitled Concept
I help businesses grow their topline revenue through strategy, business model innovation, and value proposition design.
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10 roles

Tom Penford work experience

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Founder

Current

United Kingdom

Untitled.Concept: a Strategic Innovation agency that creates clarity for leaders on how to grow their topline revenue and maximise their impact.Untitled Concept provides the following services:Business StrategyCreating clarity on where to play and how to win - helping you realise your desired outcomes.Value Proposition developmentTurning concepts and early ventures into businesses that are desirable, viable and feasible.Inspiration & Foresight.Forecasting and navigating future trends to shape tomorrow's opportunities into today's strategic decisions and innovation concepts.

Jan 2023 - Present

Head Of Strategy & Innovation

Oct 2021 - Dec 2022

Senior Manager

Jul 2020 - Oct 2021

Engagement Lead

London, United Kingdom

Innovation and Strategy Consultant within a small startup environment, led small teams to help clients develop and deliver business model innovation and new propositions and ventures. Starting with just a theme or an idea, conducted market analysis, idea generation, proposition development, business cases, proof of concepts.Researched, authored and presented an Ecosystem Strategy Masterclass for the Innovation department of a leading Healthcare Technology company, resulting in increased connections, business leads.Co-executed a strategic review for defence prime business unit and demonstrated a strong understanding of IoT business models, revenue streams and control points. Expertly guided a strategic pivot to the creation of a digital twin of assets, underpinned by IoT. Directed an engagement with FTSE100 marketing function to design and build a new governance process and performance management framework. It has since been successfully implemented.

Jul 2019 - Feb 2020

Founder And Ceo

Aboveboard

London, United Kingdom

Conceptualised and created this B2B digital marketplace, bringing the sharing economy into the enterprise. Initially built within PwC, before obtaining the IP from PwC’s Executive Board to launch as own start-up.Ideated concept, developed through PwC’s Innovation Accelerator. Developed business case, built proof of concept platform, utilised lean startup methodologies to validate. Received expert pitch coaching, raised £100k funding from Executive Board via two pitching roundsEstablished as a startup in February 2018. Built alpha product, designed brand, performed market research, validated hypotheses. Launched to PwC Retired Partner community in September 2019.

Feb 2018 - Jun 2019

Product Manger - Crowdsourcing Innovation

Pwc

London

Architect of operations framework; defined value proposition, strategy, and mitigated risk aligning legal and brand requirements. Devised and implemented business practices; trained teams on new processes. Expertly led a core team of three and wider project teams of up to 15+ per engagement. Served as in-house SME on crowdsourcing innovation. Managing full lifecycle, from project planning and execution, to community and portfolio management, digital marketing and workshop facilitation.On becoming Programme Lead in 2018, revamped, rolled out, and continually assessed Crowdsourcing Innovation value proposition and go-to market strategy. Generated leads and built relationships that generated revenues £150,000 in revenues in 2019.- Delivered 30+ crowdsourcing innovation engagements across PwC and FTSE 250 clients covering NPD, culture and operational transformation. Captured, evaluated over 3000 ideas, with 100+ implemented.- Directed OneSell, the firm-wide initiative which crowdsourced business leads from employees. Significantly impacted the bottom line; generating £10 million in revenue for the firm over 2 years - Governed the design and launch of an internal iOS One Sell app. Project managed 3rd party developers and internal IT teams. Oversaw rollout in January 2017, with 3500 internal users.

Jun 2014 - Jun 2019

Assurance Disruption Lead

Pwc

London, United Kingdom

Influenced roadmaps for multiple projects, providing fundamental Disruptive Innovation and Emerging Technology expertise to the Assurance and Brexit teams. Originated horizon-scanning methodology to examine the potential impact of emerging technologies and trends on financial statements. Successfully positioned emerging technologies and megatrends for longevity and growth within the Assurance market.- Authored business case for X-LoS International Trade practice post Brexit. Headed preliminary research and writing, conducted interviews and workshops, positioning business case for successful pitch. Secured C-suite permission for secondary phase. Estimated 250K+ of funding in terms of time. - Designed Assurance Disruption methodology that helped distinguish clients in pitch a multi-year contract worth £5million a year globally

Oct 2018 - Mar 2019

Financial/Sustainability Assurance

Pwc

Provided strategic project leadership across a portfolio of retail, energy and manufacturing sectors in financial assurance, sustainability assurance and performance assurance. Ensured time project completion within budget and alignment with client’s needs. Mentored junior members of the team, positioning them for success and ensuring quality assured output.- Exhibited exceptional analytical and reporting skills while directing teams of up to 3 people.

Sep 2011 - Jun 2014

Professional Footballer

Developed significant resilience to thrive in competitive environment, required significant focus and determination. Made 40 first class appearances; captain of the youth/reserve teams.

Jul 2001 - Jun 2008
3 education records

Tom Penford education

Education record

St. Mary'S Menston
FAQ

Frequently asked questions about Tom Penford

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What company does Tom Penford work for?

Tom Penford works for Untitled Concept.

What is Tom Penford's role at Untitled Concept?

Tom Penford is listed as I help businesses grow their topline revenue through strategy, business model innovation, and value proposition design. at Untitled Concept.

What is Tom Penford's email address?

AeroLeads has found 1 work email signal at @hotmail.co.uk for Tom Penford at Untitled Concept.

Where is Tom Penford based?

Tom Penford is based in Liverpool, England, United Kingdom while working with Untitled Concept.

What companies has Tom Penford worked for?

Tom Penford has worked for Untitled Concept, Northern Triangle Mentor Network, Future Arc, Upside, and Intandem.

How can I contact Tom Penford?

You can use AeroLeads to view verified contact signals for Tom Penford at Untitled Concept, including work email, phone, and LinkedIn data when available.

What schools did Tom Penford attend?

Tom Penford holds Aca from Institute Of Chartered Accountants In England And Wales.

What skills is Tom Penford known for?

Tom Penford is listed with skills including Financial Analysis, Coaching, Football, Management, Teamwork, Crowdsourcing, Business Strategy, and Due Diligence.

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