Tom Ran Email and Phone Number

The Scout is an online arts and culture insider’s guide to the creative movement in New York City and beyond—identifying and covering visionaries in fashion, architecture, design, and food culture. Created and launched in 2008—developing a steady stream of content for four years and built a loyal following across the website and social media platforms. Story-driven content includes short documentary films, feature articles, and daily blog posts. Built and managed a team of directors, photographers, and writers to create story driven content in The Scout’s vision.

Freelance art director and designer, works independently and with creative teams at Intersect, a digital agency with clients ranging in fashion, beauty and the hospitality industry. Helped designed e-commerce and promotional websites for Partners & Spade, Liz Claiborne, Isaac Mizrahi, Jil Sander, Bobbi Brown, CNN, The Jane Hotel, and wejetset. Worked with marketing teams at Estée Lauder and Kenneth Cole to design Facebook and iPhone apps. Produced short films for Gant by Michael Bastian’s seasonal presentations.

Art director and product design lead for Barnes & Noble’s self-publishing platform, Barnes & Noble Press. Managed a UX and junior designer to overhaul the existing platform while working closely with project managers, engineers, and business analysts. The project includes a responsive design, e-commerce component, and data visualization for sales reports and analytics. Art directed and redesigned SparkNotes’s website. It re-established SparkNotes as the leading study guide, improved the user experience and replaced a separate mobile site with a responsive version. In addition to the site, art directed and designed an online course for SparkNotes.

Worked with J.Crew and Radical Media to develop a series of short films for the brand that focused on its quality initiative. The films capitalized on the growth of digital content and gave an inside look into the brand's operations through entertaining interviews and stories.

Yoxi is a media platform devoted to popularizing social innovation. Responsibilities included setting the creative vision and brand manifesto. Identified and built relationships with featured social innovators to expand the Yoxi network. Lead a team of freelance production companies, directors, and editors in producing a series of short films to deliver the company's mission. Films included a manifesto piece and profiles on founders of Warby Parker, Brooklyn Grange, Alta Bicycle Share, and The Institute of Play. Also produced a series of short films on Yoxi’s Social Innovation Rockstar series.

Art directed and designed promotional sites for MTV shows and award ceremonies as part of the in-house creative department. This included the Video Music Awards, Movie Awards, Pimp My Ride, and Laguna Beach. Also worked with the Ad Sales department designing digital ad campaigns for Converse’s Say Something initiative, XBox’s relaunch, and Pepsi’s VMA’s campaign.

Designed music and movie related websites for artists under Sony Music and Miramax. Assisted a creative team in designing sites for David Bowie and the New York Yankees.

Worked with a team to design a number of sporting good retailer sites that used a proprietary e-commerce engine developed by Organic. Help launched Tommy Hilfiger’s first major website.