Sr. Director Of Marketing
CurrentOversee marketing programs to support cloud and mobile technology, managed services and consulting services.
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@jjkeller.com
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Tom Reader is listed as Sr. Director of Marketing at J. J. Keller & Associates, Inc., based in Appleton, Wisconsin, United States. AeroLeads shows a work email signal at jjkeller.com and a matched LinkedIn profile for Tom Reader.
Tom Reader previously worked as Director of Marketing, ELDs, Services, Forms at J. J. Keller & Associates, Inc. and Sr. Services Marketing Manager at J. J. Keller & Associates, Inc.. Tom Reader holds Bachelor Of Arts (B.A.), Economics, English from Ripon College.
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• Branding & communications - establish brand strategy and messaging for professional services areas of organization. Services include Expert Advisement, Managed Services, Online Services, and Mobile Technology.• Support service development and launches - identify appropriate marketing channels, communication plan, target markets, collaborate with Product Management and business unit leaders.• Market events - oversee nationwide seminar strategy designed to provide regulatory education to market (c-level decision makers/influencers), and to effectively position services for managing complex and time-consuming work. Tremendous networking opportunities that lead to business relationships.• Sales support - develop sales messaging and collateral to support solution-based selling model. • Copywriting, communications - create copy/messaging with consideration for channel, market, service line.
Listed skills include Marketing, Strategy, Email Marketing, B2B, and 16 others.
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Neenah, Wi, Us
Oversee marketing programs to support cloud and mobile technology, managed services and consulting services.
Focus on strategic planning, brand development, product development.Oversight of following areas:• Product Management - development of marketing plans, new products, market research, pricing, strategic partner program (software developers, government agencies connected to tax filing).• Creative & Design - advertising, online campaigns, catalog, trade shows, client seminars, partner events (user conferences, technical education)• Business Development - development of strategic development partners, primarily tax & accounting software developers involved in tax document filing, specific government agencies associated with tax filing. • Marketing - plan development supporting product & services lines, as well as internal and field saels teams. Launched brands of taxforms.com, filetaxes.com and facilitated ongoing development of strategic partner programs.
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Tom Reader works for J. J. Keller & Associates, Inc..
Tom Reader is listed as Sr. Director of Marketing at J. J. Keller & Associates, Inc..
AeroLeads has found 1 work email signal at @jjkeller.com for Tom Reader at J. J. Keller & Associates, Inc..
Tom Reader is based in Appleton, Wisconsin, United States while working with J. J. Keller & Associates, Inc..
Tom Reader has worked for J. J. Keller & Associates, Inc. and Greatland Corporation.
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Tom Reader holds Bachelor Of Arts (B.A.), Economics, English from Ripon College.
Tom Reader is listed with skills including Marketing, Strategy, Email Marketing, B2B, Leadership, Management, Brand Development, and Strategic Planning.
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