Adbetter specialises in innovative digital lead generation that drives measurable business growth.Our award winning team creates custom PPC and paid social campaigns that combine:-> creative design;-> smart ad buying;-> and data analytics... ...to deliver you high-quality leads ready to convert into sales.And we don't just stop at leads.We drive real sales and revenue for your business.No lengthy contracts.No confusing marketing jargon. Just fully done-for-you digital lead generation to rocket your business's ROI.Interested in chatting more? Drop me a DM!
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Director And FounderAdbetterLondon, Gb
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Director & FounderAdbetter Sep 2019 - PresentInnovative digital lead generation that drives measurable business growth.Our expert team delivers tailored PPC and paid social campaigns, seamlessly integrating creative design, ad buying, and data analytics to generate high-quality, sales-ready leads. We have a proven recipe to deliver you sales and revenue – not just leads.No lengthy contracts. No confusing marketing jargon. Just fully done-for-you digital lead generation to rocket ROI for your business.
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Head Of Paid MediaPlanit Lgpm Feb 2019 - Oct 2020London, GbResponsible for the strategy, implementation & delivery of a number of multi-channel direct response campaigns across a variety of verticals and geos: UK / DACH / SE / NL / CZ / HU. Channel & platform experience includes:- Paid Search (PPC - Google Ads / Bing)- Paid Social (Facebook / Instagram / Linkedin / Twitter)- Programmatic Display (Choozle / TTD / Google Ads)- In-App Display (Appsflyer / Firebase / Adjust / Branch / Tune / Kochava)- Native (Outbrain / Taboola / Yahoo Gemini)- Affiliate (Impact Radius / Webgains / Awin)- CRO & Landing Pages - (Unbounce / Instapage)- Technical Integrations (Google Tag Manager / Shopify / Woocommerce)- Reporting (Google Analytics / Google Data Studio / Funnel / Supermetrics) -
Paid Media ManagerPlanit Lgpm Jul 2018 - Feb 2019London, GbDeveloped best-practice processes & strategy for multiple media buying platforms according to client objectives & KPIs - spanning ecommerce customer acquisition, lead generation & content amplification.
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Account ManagerPlanit Lgpm Feb 2016 - Jul 2018London, Gb
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Policy AdministratorSource Insurance Ltd Sep 2015 - Dec 2015Cardiff, Wales, Gb -
FundraiserThe Fred Hollows Foundation Jan 2014 - May 2014Sydney, New South Wales, Au -
Recruitment ConsultantSanderson Recruitment Plc Mar 2013 - Aug 2013Bristol, Bristol, Gb -
Telesales AgentBrightside Group Plc Jun 2012 - Dec 2012Sevenoaks, Uk, Gb
Tom Richards Skills
Tom Richards Education Details
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University Of SouthamptonGeneral -
Hereford Sixth Form CollegeHigh School
Frequently Asked Questions about Tom Richards
What company does Tom Richards work for?
Tom Richards works for Adbetter
What is Tom Richards's role at the current company?
Tom Richards's current role is Director and Founder.
What schools did Tom Richards attend?
Tom Richards attended University Of Southampton, Hereford Sixth Form College.
What skills is Tom Richards known for?
Tom Richards has skills like Digital Marketing, Email Marketing, Management, Performance Based Marketing, Online Advertising, Sourcing, Contract Recruitment, Affiliate Marketing, Pay Per Click, Marketing Strategy, Social Media, Online Marketing.
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