Successfully managed Watch2day's e-commerce websites and oversaw all online marketing activities.Monitored and analyzed key performance indicators (KPIs) including store visits, conversion rates, marketing budget, ROAS, margins, and EBITDA to measure and improve overall performance.Led a team of five professionals, providing guidance and support in their respective roles within the organization.Implemented an agile way of working, streamlining processes and improving efficiency across the team.Developed and executed new online marketing funnels, resulting in increased website traffic and higher conversion rates.Conducted SEO optimization for the webshop, improving its ranking in search engine results pages and driving organic traffic.Fostered strong relationships with international suppliers, ensuring a reliable supply chain and expanding product offerings.Revamped the customer service process, leading to a 4-star rating on platforms like Google and Trustpilot.Introduced an effective After-Sales process, enhancing customer satisfaction and loyalty.Created a comprehensive marketing calendar to leverage high-traffic events such as Black Friday and Christmas, resulting in increased sales and revenue.Extensive experience in managing marketing budgets, successfully devising and executing strategies to achieve optimal results. Optimized logistic processes, reducing delivery times and costs, resulting in improved customer satisfaction and operational efficiency.Successfully launched the Watch2day online marketplace; https://www.watch2day.de. This new Shopify website was part of the company's international scale-up strategy.

Oversaw TW Steel's worldwide B2B network of distributors, retail partners, and online key accounts, including Amazon and Bol.com.Developed and executed strategies to increase brand awareness and market presence in various countries and regions.Established objectives and collaborated with distributors to implement marketing programs and product launch campaigns.Activated global sponsorships with the Yamaha Factory Racing MotoGP team and Sahara Force India F1 team in local markets, leveraging partnerships to enhance brand visibility and engagement.Provided distributors and retailers with tools, guidelines, and support to elevate the brand's profile and ensure consistent marketing execution.Fostered strong relationships with local distributors, conducting regular visits to exchange knowledge and enhance local marketing capabilities.Represented the company at international trade shows, contributing to the expansion of TW Steel's presence in target markets.Managed online key accounts, such as Amazon and Bol.com, optimising online visibility and driving sales growth.Assisted with day-to-day operational tasks, including purchase order creation, artwork validation, and ensuring smooth B2B operations.Negotiated and managed various B2B deals with companies worldwide, expanding TW Steel's business reach.Monitored and controlled marketing budgets up to 200.000 euros for each region, ensuring effective allocation of resources and maximising profitability