Tom Roberts

Tom Roberts Email and Phone Number

Sports Communications Specialist @
Tom Roberts's Location
Guntersville, Alabama, United States, United States
About Tom Roberts

With more than 35 years of experience in the motorsports industry, including substantial stints in most every aspect involving public relations & media relations, in quest of my next challenge. Proven record dating back to early career at racing facilities and stretching through decades of successful professional representation of sponsors, teams and drivers. Solid and credible communications and interpersonal skills.

Tom Roberts's Current Company Details
TRPR

Trpr

Sports Communications Specialist
Tom Roberts Work Experience Details
  • Trpr
    Independent Consulting
    Trpr Mar 2013 - Present
    As independent contractor (TRPR), worked with estate of NASCAR Champion Alan Kulwicki in activities involving the late driver’s associations with UNC Charlotte and UW-Milwaukee. Worked with Milwaukee County Historical Society in promoting The Alan Kulwicki Experience at the MCHS Museum and related activities at the Alan Kulwicki Park and Brooks Pavilion.
  • Penske Racing
    Team Public Relations Representative
    Penske Racing Jan 2010 - Feb 2013
    Responsible for public relations activities for Penske Racing’s No. 22 Shell-Pennzoil NASCAR Sprint Cup Team, working with drivers Kurt Busch, AJ Allmendinger and Sam Hornish Jr. Duties included on-site public relations, media relations and sponsor relations services for every race during the 2010-2012 seasons. Responsible for regular schedule of pre-race news releases and post-race reports. Provided web and social media updates. Worked with national, regional and local media to create exposure. Coordinated driver appearance schedules during race weekends.
  • Miller Brewing & Millercoors
    Public Relations Consultant/Penske Racing Teams
    Miller Brewing & Millercoors Jan 1991 - Dec 2010
    Responsible for public relations activities for Penske Racing’s No. 2 Miller-sponsored NASCAR Sprint Cup Team, working with drivers Rusty Wallace and Kurt Busch. Duties included on-site public relations, media relations and sponsor relations services for all races. Responsible for regular schedule of pre-race news releases and post-race reports. Provided web and social media updates. Worked with national, regional and local media to create exposure. Coordinated driver appearance schedules during race weekends.
  • Mobil Corporation & Exxonmobil
    Public Relations Consultant
    Mobil Corporation & Exxonmobil Dec 1993 - Dec 2009
    Served as consultant with company relative to their sponsorships of NASCAR teams and drivers. Special projects included on-location marketing activities, editorial services and website development/maintenance.
  • Miller Brewing Company & Millercoors
    Public Relations Consultant
    Miller Brewing Company & Millercoors Dec 1984 - Dec 2009
  • Spartan Foods, Basf Corporation, Hooters Of America & Alan Kulwicki Racing
    Team Public Relations Representative/Consultant
    Spartan Foods, Basf Corporation, Hooters Of America & Alan Kulwicki Racing Dec 1985 - Apr 1992
    Consultant for NASCAR Cup teams fielded by driver Alan Kulwicki – responsible for public relations activities for driver Alan Kulwicki and his sponsors throughout his Cup career. Duties included on-site public relations, media relations and sponsor relations services for all races. Responsible for regular schedule of pre-race news releases and post-race reports. Worked with national, regional and local media to create exposure. Assisted with driver appearance schedules during race weekends.
  • Miller Brewing Company
    Team Public Relations Representative
    Miller Brewing Company Jan 1984 - Jan 1985
    Responsible for public relations activities for DiGard Racing’s NASCAR Cup Team, working with drivers Bobby Allison and Greg Sacks; for Stavola Brothers Racing’s NASCAR Cup Team, working with drivers Bobby Allison, Bobby Hillin, Mike Alexander and Dick Trickle (1986-1989); for Blue Max Racing’s NASCAR Cup Team, working with driver Rusty Wallace (1990); for Penske Racing’s NASCAR Cup Team, working with driver Rusty Wallace
  • Nashville International Raceway
    Assistant General Manager & Pr Director
    Nashville International Raceway Jan 1981 - Nov 1984
    Responsible for all track public & media relations activities in conjunction with NASCAR weekly racing series, two NASCAR Cup races, two American Speed Association races, two All-Pro Super Series races and the annual All American 400 ASA/All-Pro race.
  • Atlanta International Raceway
    Public Relations
    Atlanta International Raceway Aug 1977 - Dec 1980
    Assistant PR Director then Director of Public Relations – assisted with all track public & media relations activities at facility before assuming total responsibility for all track public & media relations in conjunction with all events including NASCAR-sanctioned races, NTPA-sanctioned tractor pulls and AMA Motocross races.

Tom Roberts Skills

Social Media Marketing Public Relations Marketing Communications Marketing Strategy Advertising Entrepreneurship Event Management Social Networking Marketing Online Advertising Online Marketing Seo Blogging Copywriting Media Relations Public Speaking Corporate Communications Small Business Event Planning

Tom Roberts Education Details

Frequently Asked Questions about Tom Roberts

What company does Tom Roberts work for?

Tom Roberts works for Trpr

What is Tom Roberts's role at the current company?

Tom Roberts's current role is Sports Communications Specialist.

What schools did Tom Roberts attend?

Tom Roberts attended University Of Alabama, Guntersville High School.

What skills is Tom Roberts known for?

Tom Roberts has skills like Social Media Marketing, Public Relations, Marketing Communications, Marketing Strategy, Advertising, Entrepreneurship, Event Management, Social Networking, Marketing, Online Advertising, Online Marketing, Seo.

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