I am an experienced media professional with valuable insights from working within large scale software development companies and media agencies. With nearly 10 years in the media industry, I have a deep understanding of the advertising and media market, focusing on client needs. My expertise lies in delivering tailored solutions that meet advertising goals and drive business growth 📈.With a versatile skill set and cross-industry knowledge, I bring a unique perspective to problem-solving and creative thinking. I excel at connecting with people, understanding their business challenges, and collaborating on smart solutions to help them achieve their objectives 🤝. My strategic negotiation skills and relationship-building abilities have consistently exceeded revenue targets.My career highlights include building and overseeing the media partnerships team at UM London, where I successfully navigated the media landscape. Currently, I’m part of the Publishing BD team at OpenWeb, introducing publishers to innovative products that boost engagement and foster community growth 🌐. I also help publishers monetise their inventory through our global SSP and email monetisation solutions.I am passionate about continuous learning and staying ahead of industry trends, technologies, and consumer insights 📚. This drives me to seek new knowledge and apply it to my work, ensuring I provide the most innovative and effective solutions.I’ve worked on award-winning campaigns for brands like Just Eat, Amex, J&J, and Honda 🏆