Tom Rothrock Email & Phone Number

Indianapolis, Indiana, United States

Greater Chicago Area

Developed and managed the execution of strategic pillar events and marketing activation roadmap for Reyes Coca-Cola pro sports and college athletics properties. Identified key initiatives to support commercial, channel, brand and shopper plans and to further reach and engage consumers. Leverage collaboration with direct and cross-functional teams as well as external brand partners to execute, in alignment with targeted sales and marketing objectives.

Chicago, Illinois, United States

Led the Walmart and Club channel sales team to deliver annual financial and market share goals. Partnered with Walmart regional vice presidents and market managers to develop mutually beneficial merchandising strategies to unlock feature space growth. Exceeded all revenue and gross profit objectives from 2019 through 2023. Received "Exceeds Expectations" in annual performance reviews for three consecutive years (2020-2022). Voting member of the Coca-Cola's CCT for Walmart and Club customers. Continual improvement in sales execution and strong customer relationships led to 2 consecutive Bottler-of-the-Year awards presented by the Coca-Cola Company in 2021 and 2022.Proficient in Walmart systems including Retail Link - Luminate, Item 360, RFID, Madrid 2.0Worked collaboratively with Club buyers (Costco, Sam's Club, BJ's, Jetro) to accelerate sales and drive high in-stock percentages in locations across the Midwest region.

Indianapolis, Indiana

Direct accountability and call point for Kroger Central division during the 'system of the future' transition. Influenced retail strategy within the division and led soft drink sales initiatives with the beverage category managers. Collaborated with local bottler ownership on joint business plan objectives and the smooth transition of customer leadership to the bottler.

Indianapolis, Indiana, United States

Created locally relevant marketing plans that help the sales operations team win every day in every outlet. Connected category and channel teams with brand initiatives in the Indiana and Ohio marketplace. Evaluated brand and package performance to make local recommendations based on channel strategies, shopper insights and customer opportunities. Stewarded the channel brand health and performance of total brand portfolio, including Market Unit specific local marketing efforts. Managed point-of-sale ordering and deployment to support pillar marketing programs across all large store, small store and FSOP channels. Directed the monthly sales capability training sessions.

Indianapolis, Indiana

Managed retail strategy and price package plans for three (3) regional grocery chains based in the Indiana Market Unit. Created a virtual customer team, balancing roles of general manager, sales executive, marketing consultant, budget director, and commercialization manager. Developed and executed successful integrated marketing events to secure sustaining feature activation. Leveraged sales operations to improve service and drive on-shelf availability which ultimately resulted in shelf space gains for both sparkling and still categories.

The Star Press, Muncie, Indiana

Led a high-performance digital sales team in categories of Employment Advertising (Career Builder.com), Automotive Advertising (Cars.com), Consumer Classified Advertising (Starpress.com), Real Estate (Homebuilder.com), Healthcare and Higher Education. Led integrated marketing campaigns for regional advertisers through print advertising, direct mail, and digital advertising on the starpresss.com and Gannett affiliate sites

Indianapolis, Indiana

Built and sold advertising solutions in four (4) metro markets. The advertising network was used by advertising agencies for national and retail advertisers. Exceeded annual sales budget of $2 million dollars.

Indianapolis, Indiana

Successfully started and operated a regional monthly lifestyle magazine with circulation of 50,000 and annual revenue of $1 million dollars.

The Orange County Register

Promoted three times and received Howard Grothe Sales Excellence award in 1997. Exceeded sales revenue goal of $5 million dollars from 1996 through 1999 managing the Telecommunications and Energy categories.

B.S., Public Policy Management

Activities and Societies: Member of Phi Delta Theta fraternity and Cycling Team

Master Of Business Administration - Mba, Completed First Two Years Of Mba Courses