Tom Scanlon Email & Phone Number

Boston, Massachusetts, Us

Boston, Massachusetts, Us

- Led all B2B communication and marketing plans to generate and educate a funnel of advertising leads for STAT Marketing Solutions.- Audited existing HubSpot infrastructure to find opportunities to streamline and boost efficiency through contact clean-up, dashboard implementation, and workflow optimization.- Launched the Marketing Solutions Stand Up newsletter positioning group as industry thought leaders and provide value to prospective and existing clients.- Educated key audiences through ongoing marketing explainer videos and STAT Business Look Ahead, a quarterly series about the latest editorial initiatives and partnership programs at STAT.

Boston, Ma, Us

- Developed brand voice across all social media channels while growing audience by 83% on LinkedIn.- Built awareness of platform's value proposition to our database of customers and prospects.- Owned end-to-end digital strategy for multi-channel demand and lead generation to ensure we hit lead targets.- Defined SEO strategy to measurably optimize content and technical website performance.- Launched and developed Creator Conversations, a video digest series, and Creator Connections, a podcast series.

Watertown, Massachusetts, Us

Primary account manager for five client accounts in finance and wealth management, retirement services, and fintech.- Created, edited, and managed content including blog posts, press releases, white papers, and other assorted collateral for multiple clients.- Managed social media accounts for several clients, including regular posting schedule and targeted LinkedIn ads.- Refined Powerpoint and Keynote decks for public-facing and sales objectives.- Drafted and edited marketing thought leadership blog posts for Hencove’s company site.

Watertown, Massachusetts, Us

Utilize a diverse communication skillset to turn complex financial concepts into messages that reach target audiences and build brand images in sectors such as wealth management, fintech, and quantitative investing.Results:- Led rebranding campaigns featuring new positioning, messaging and mission statement, logo and iconography.- Planned and implemented integrated communication campaigns for clients, including the largest wealth management firm in Northern New England.- Executed content production, including press releases, market commentary, and blog posts.- Served as day-to-day contact for clients.

Watertown, Massachusetts, Us

As a Senior Account Executive I directly managed key client relationships and utilized a diverse toolkit of marketing and communications skills to deliver exceptional results. I managed day-to-day client activity ensuring the overall strategic direction aligned with each client’s needs and expectations.- Provided strategic counsel to clients in order to achieve their marketing goals. - Oversaw a wide range of marketing and communications activities including: brand development, content development, PR, social, web development, email marketing, and more. - Developed unique marketing and communications plans for clients to address business goals and objectives

New York, New York, Us

As an Account Executive, I supported client campaigns and the agency's Public Relations department. I assisted in the development of strategic PR plans and campaign development — utilizing traditional, broadcast, social and digital media.-Secured an array of high-level media placements for clients.-Developed unique story angles and timely pitches to generate consistent client exposure. -Fostered effective business relationships with key media members.-Assisted internal team members and staff with client, business development, and projects.

New York, New York, Us

As an Account Coordinator I worked directly with senior executives to deliver media relations services, initiatives, and projects for clients within the financial industry. Some of my duties included:-Assisted in the development of strategic PR plans and campaign development -- utilizing traditional, broadcast, social and digital media-Monitored, identified and secured appropriate editorial calendar opportunities for clients-Created and distributed a variety of periodic and ad hoc reports for clients-Maintained various systems to track clients' interviews and media coverage

New York, New York, Us

-Spearheaded nonprofit clients’ campaigns-Executed social media endeavors including tweets, posts, etc.-Authored material for the company blog and news page-Supported the firm’s efforts by performing research and competitive analysis

-Developed media lists and update editorial calendars for potential media opportunities-Consulted with project specialists and other team members daily to support clients of various healthcare accounts -Conducted research on healthcare industry news to give findings to clients-Analyzed clients social media outreach to make sure it is effective

-Drafted press releases, news advisories, and statements from the City of Bridgeport-Collaborated with Mayor’s communications team in informing citizens of various projects and events in the City-Supported press secretary with the management of webpages and social media accounts of the Mayor and City-Prepared weekly newsletter to highlight entertainment options in the City

-Oversaw the marketing efforts for publicizing all events to attract as many people as possible -Scheduled meetings with Marketing Committees to give updates and create marketing strategies -Designed The Toilet Paper, a monthly newsletter, that highlights IRHA’s events for the month -Revitalized the IRHA Facebook, Twitter, and Instagram accounts to increase digital presence

-Handled tickets, pass lists, guests and any active promotions at Division I sporting events -Assisted with mailings, athletic events, banquets, and senior night-Organized on-court contests during halftime and timeouts -Strategized on enhancing the visuals on the Jumbotron, to aid viewer comprehension

Fairfield, Ct, Us

-Conducted campus tours for prospective students and their families -Assisted Admission counseling staff in developing events and recruitment travel schedules -Improved social media outreach-Maintained database for perspective student inquiries -Accompanied Counselors to college fairs and information sessions

Fairfield, Ct, Us

-Guided and acquainted 25 first year students to Fairfield University during Orientation-Served the role of mentor and resource for incoming students throughout the first year-Co-taught the First Year Experience class educating students on academics and transitional issues -Developed lesson plans to encourage discussion and activities

Bachelor'S Degree, Communication

Education record