Tom Scanlon

Tom Scanlon Email and Phone Number

Marketing Solutions Director at STAT @ STAT
Tom Scanlon's Location
Boston, Massachusetts, United States, United States
Tom Scanlon's Contact Details

Tom Scanlon personal email

n/a
About Tom Scanlon

Tom Scanlon is a driven PR and marketing specialist with extensive experience in financial services communications. Tom has implemented innovative and successful marketing and PR campaigns for a broad range of companies ranging from asset management firms, brokerages, and fintech providers.

Tom Scanlon's Current Company Details
STAT

Stat

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Marketing Solutions Director at STAT
Tom Scanlon Work Experience Details
  • Stat
    Marketing Solutions Director
    Stat Aug 2024 - Present
    Boston, Massachusetts, Us
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  • Stat
    Associate Director, Lead Generation
    Stat Apr 2022 - Aug 2024
    Boston, Massachusetts, Us
    - Led all B2B communication and marketing plans to generate and educate a funnel of advertising leads for STAT Marketing Solutions.- Audited existing HubSpot infrastructure to find opportunities to streamline and boost efficiency through contact clean-up, dashboard implementation, and workflow optimization.- Launched the Marketing Solutions Stand Up newsletter positioning group as industry thought leaders and provide value to prospective and existing clients.- Educated key audiences through ongoing marketing explainer videos and STAT Business Look Ahead, a quarterly series about the latest editorial initiatives and partnership programs at STAT.
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  • Zmags
    Digital Demand Generation Manager
    Zmags Apr 2021 - Apr 2022
    Boston, Ma, Us
    - Developed brand voice across all social media channels while growing audience by 83% on LinkedIn.- Built awareness of platform's value proposition to our database of customers and prospects.- Owned end-to-end digital strategy for multi-channel demand and lead generation to ensure we hit lead targets.- Defined SEO strategy to measurably optimize content and technical website performance.- Launched and developed Creator Conversations, a video digest series, and Creator Connections, a podcast series.
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  • Hencove
    Senior Marketing Manager
    Hencove Dec 2019 - Sep 2020
    Watertown, Massachusetts, Us
    Primary account manager for five client accounts in finance and wealth management, retirement services, and fintech.- Created, edited, and managed content including blog posts, press releases, white papers, and other assorted collateral for multiple clients.- Managed social media accounts for several clients, including regular posting schedule and targeted LinkedIn ads.- Refined Powerpoint and Keynote decks for public-facing and sales objectives.- Drafted and edited marketing thought leadership blog posts for Hencove’s company site.
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  • Hencove
    Marketing Manager
    Hencove Dec 2017 - Dec 2019
    Watertown, Massachusetts, Us
    Utilize a diverse communication skillset to turn complex financial concepts into messages that reach target audiences and build brand images in sectors such as wealth management, fintech, and quantitative investing.Results:- Led rebranding campaigns featuring new positioning, messaging and mission statement, logo and iconography.- Planned and implemented integrated communication campaigns for clients, including the largest wealth management firm in Northern New England.- Executed content production, including press releases, market commentary, and blog posts.- Served as day-to-day contact for clients.
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  • Hencove
    Senior Account Executive
    Hencove Nov 2016 - Dec 2017
    Watertown, Massachusetts, Us
    As a Senior Account Executive I directly managed key client relationships and utilized a diverse toolkit of marketing and communications skills to deliver exceptional results. I managed day-to-day client activity ensuring the overall strategic direction aligned with each client’s needs and expectations.- Provided strategic counsel to clients in order to achieve their marketing goals. - Oversaw a wide range of marketing and communications activities including: brand development, content development, PR, social, web development, email marketing, and more. - Developed unique marketing and communications plans for clients to address business goals and objectives
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  • Jconnelly
    Account Executive
    Jconnelly Apr 2016 - Nov 2016
    New York, New York, Us
    As an Account Executive, I supported client campaigns and the agency's Public Relations department. I assisted in the development of strategic PR plans and campaign development — utilizing traditional, broadcast, social and digital media.-Secured an array of high-level media placements for clients.-Developed unique story angles and timely pitches to generate consistent client exposure. -Fostered effective business relationships with key media members.-Assisted internal team members and staff with client, business development, and projects.
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  • Jconnelly
    Account Coordinator
    Jconnelly Apr 2015 - Apr 2016
    New York, New York, Us
    As an Account Coordinator I worked directly with senior executives to deliver media relations services, initiatives, and projects for clients within the financial industry. Some of my duties included:-Assisted in the development of strategic PR plans and campaign development -- utilizing traditional, broadcast, social and digital media-Monitored, identified and secured appropriate editorial calendar opportunities for clients-Created and distributed a variety of periodic and ad hoc reports for clients-Maintained various systems to track clients' interviews and media coverage
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  • Jconnelly
    Public Relations And Marketing Apprentice
    Jconnelly Oct 2014 - Apr 2015
    New York, New York, Us
    -Spearheaded nonprofit clients’ campaigns-Executed social media endeavors including tweets, posts, etc.-Authored material for the company blog and news page-Supported the firm’s efforts by performing research and competitive analysis
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  • Pascale Communications, Llc
    Public Relations Intern
    Pascale Communications, Llc Jun 2014 - Sep 2014
    -Developed media lists and update editorial calendars for potential media opportunities-Consulted with project specialists and other team members daily to support clients of various healthcare accounts -Conducted research on healthcare industry news to give findings to clients-Analyzed clients social media outreach to make sure it is effective
  • City Of Bridgeport Office Of The Mayor
    Public Relations/Communications Intern
    City Of Bridgeport Office Of The Mayor Jan 2014 - May 2014
    -Drafted press releases, news advisories, and statements from the City of Bridgeport-Collaborated with Mayor’s communications team in informing citizens of various projects and events in the City-Supported press secretary with the management of webpages and social media accounts of the Mayor and City-Prepared weekly newsletter to highlight entertainment options in the City
  • Inter Residential Housing Assoication
    Director Of Marketing
    Inter Residential Housing Assoication Sep 2013 - May 2014
    -Oversaw the marketing efforts for publicizing all events to attract as many people as possible -Scheduled meetings with Marketing Committees to give updates and create marketing strategies -Designed The Toilet Paper, a monthly newsletter, that highlights IRHA’s events for the month -Revitalized the IRHA Facebook, Twitter, and Instagram accounts to increase digital presence
  • Fairfield University Athletic Department
    Sports Assistant
    Fairfield University Athletic Department Sep 2010 - May 2014
    -Handled tickets, pass lists, guests and any active promotions at Division I sporting events -Assisted with mailings, athletic events, banquets, and senior night-Organized on-court contests during halftime and timeouts -Strategized on enhancing the visuals on the Jumbotron, to aid viewer comprehension
  • Fairfield University Office Of Undergraduate Admission
    Undergraduate Admission Office Intern/ Tour Ambassador
    Fairfield University Office Of Undergraduate Admission Jun 2013 - Aug 2013
    Fairfield, Ct, Us
    -Conducted campus tours for prospective students and their families -Assisted Admission counseling staff in developing events and recruitment travel schedules -Improved social media outreach-Maintained database for perspective student inquiries -Accompanied Counselors to college fairs and information sessions
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  • Fairfield University Office Of Undergraduate Admission
    New Student Leader
    Fairfield University Office Of Undergraduate Admission Jan 2011 - May 2013
    Fairfield, Ct, Us
    -Guided and acquainted 25 first year students to Fairfield University during Orientation-Served the role of mentor and resource for incoming students throughout the first year-Co-taught the First Year Experience class educating students on academics and transitional issues -Developed lesson plans to encourage discussion and activities
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Tom Scanlon Skills

Social Media Teamwork Leadership Marketing Public Relations Microsoft Word Facebook Public Speaking Press Releases Marketing Communications Interpersonal Communication Abilities Event Planning Time Management Social Networking Newsletters Writing Blogging Research Microsoft Office Hubspot Hootsuite

Tom Scanlon Education Details

  • Fairfield University
    Fairfield University
    Communication
  • Verona High School
    Verona High School

Frequently Asked Questions about Tom Scanlon

What company does Tom Scanlon work for?

Tom Scanlon works for Stat

What is Tom Scanlon's role at the current company?

Tom Scanlon's current role is Marketing Solutions Director at STAT.

What is Tom Scanlon's email address?

Tom Scanlon's email address is ts****@****ags.com

What schools did Tom Scanlon attend?

Tom Scanlon attended Fairfield University, Verona High School.

What skills is Tom Scanlon known for?

Tom Scanlon has skills like Social Media, Teamwork, Leadership, Marketing, Public Relations, Microsoft Word, Facebook, Public Speaking, Press Releases, Marketing Communications, Interpersonal Communication Abilities, Event Planning.

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