Tom Schori Email and Phone Number

Recognizing that the only way we could be successful, we set out to differentiate ourselves from competitors. To achieve this objective, we immediately positioned ourselves as being "…. in business to help businesses grow." We're able to do that based upon a predictive model that I developed and described in the scientific literature (which we term our Optimal Brand Positioning Model). It permits us to use customer and prospective customer inputs to identify exactly that on which a company must focus to significantly grow share.

After accepting Country Companies unsolicited offer to return in 1993, I was responsible for conducting research, performing analyses, evaluating programs, developing models, providing feedback, and making recommendations to support management decision making and planning but, most importantly, thinking ahead

Was responsible for all market and consumer research, introducing new products and services, market and strategic planning. Introduced effective telephone prospecting system to the agency force.

MSI had three core strategic business units: agency, agribusiness, and pension. The agency force adopted the target neighborhood concept I proposed which, coupled with prospecting with a vengeance, appeared to be producing great rewards. When I arrived, the target market for agribusiness was not well defined. I helped define the target market for agribusiness and discovered that the potential was much greater than had been believed. I also helped define how agribusiness and pension decision-makers should be approached.