Lead the transition and growth of new revenue streams at Petvisor post its restructuring from PetDesk, enhancing business expansion and portfolio development. Conduct comprehensive market research within veterinary clinics to identify and integrate customer needs into product offerings.• Spearheaded the integration of an embedded payment solution, projected to achieve over $2 million in ARR within the first year; based on the customer front desk need to provide modern easy payment solutions to enable a “fear free” checkout experience for pet owners and pets.• Led the development of an intelligent veterinary health record system incorporating VOIP technology, expected to generate $3 million in ARR in its inaugural year.• Drove the strategic launch of three innovative solutions, collectively on target to reach $15-$20 million in ARR by 2025.• Launched innovative veterinary solutions, including embedded payment systems, HIPAA-compliant consent forms, and VoIP communications, seamlessly integrated with existing CRM systems to bolster customer relationships.

In my role as Director of Product Management at PetDesk, I champion proven methodologies and cultivate a culture of collaboration that propels exceptional product development. Guided by a vision to innovate pet care, my strategies directly respond to the nuanced needs of pets, veterinary professionals, and pet parents alike. By creating impactful products, we significantly elevate the care and well-being of pets and their families, reflecting a deep-seated understanding of both user expectations and market demands.Inspired by Marty Cagan's influential methodologies from "Inspired" and "Empowered," I've adopted an outcome-based approach to align our product development with impactful results. My leadership has driven several key projects, including the integration of an embedded payment solution projected to generate over $2 million in ARR in its first year, and the development of a sophisticated veterinary health record system using VOIP technology, which is expected to bring in $3 million in ARR during its debut year. Additionally, my strategic foresight is steering the launch of three innovative solutions, poised to secure $15-$20 million in ARR by 2025.I have also refined our product discovery processes and implemented a coaching methodology across product, design, and project teams. This strategy, focused on planning from desired outcomes, has improved our product deliverables' success rate by 83%. By introducing RICE scoring and enforcing rigorous prioritization, we have enhanced clarity and focus across the company, allowing our teams to concentrate on the most critical initiatives. This structured approach has strengthened our team capabilities significantly, leading to heightened performance and a more robust product pipeline.

As the Group Product Manager at PetDesk, I led strategic initiatives aimed at enhancing the customer experience within veterinary clinics, focusing on streamlining core functions such as booking and reminders. By maintaining clear, consistent communication with key stakeholders, I ensured that all team members were aligned with our initiatives, priorities, and progress. This transparent approach fostered a product-led, outcome-based culture within our organization, directly supporting our mission to save valuable time for our veterinary customers and their pet owners.One of my significant achievements was driving the revenue growth for pet parents from $340k to $900k in Annual Recurring Revenue (ARR) by tackling the friction points during app onboarding. By identifying and addressing these barriers, we reduced the drop-off rates dramatically—from 25% to just 7%—within a single quarter. This initiative not only boosted our revenue but also enhanced user satisfaction and engagement with our app.During the challenging times of the COVID-19 pandemic, I successfully managed the integration of new team members across product, design, and project disciplines, all within a fully remote work environment. This period also included rapid testing and iteration phases that led to double-digit percentage increases in our pet insurance numbers for 12 consecutive months. Through strategic, outcome-focused product management, I was able to convert challenges into opportunities, significantly enhancing our company’s alignment and the success of our products.

In my role, I focused on creating inclusive user experiences by enhancing ADA compliance across iOS, Android, and web platforms. This initiative was aimed at driving consumer business growth while improving accessibility for all users. By enabling personal plan additions to profiles, I worked to ensure that the pet owner experience prioritized the best outcomes for both pets and their caregivers. My leadership extended to mentoring teams and fostering a culture of learning and growth, ensuring alignment with the mission-driven objectives.One of the standout achievements during my time in this role was spearheading "flywheel" initiatives, where I assessed our current product portfolio to identify opportunities for innovation and growth. This proactive approach helped us stay agile in a dynamic startup environment. Additionally, during the onset of the COVID-19 pandemic, I led a cross-functional team to quickly prototype, build, and launch a telemedicine product, "Video Chat," enabling remote veterinary consultations and maintaining service continuity for pet owners.I also developed and launched a consumer monetization strategy that introduced a pet health insurance marketplace, offering affordable health plans for pet owners. Through these mission-focused product expansions, I continually aligned my work with strategic goals, pushing the boundaries of innovation and enhancing user engagement across our product offerings

As Director of Client Services at HEROFi, I led product leadership initiatives while managing client relationships and team operations to drive innovation and exceptional support. I maintained strong partnerships with major clients like Buffalo Wild Wings and MGM Resorts, ensuring that their needs were met from inception to launch. By focusing on satisfaction, retention, billing, and performance targets, I ensured that all initiatives aligned with the company’s strategic vision. In collaboration with the COO and CEO, I played a key role in forging new client relationships and consistently exceeded expectations during customer presentations.I transformed client requirements into actionable features, turning short-term goals into long-term product enhancements for the engineering teams. As part of the executive team, I was heavily involved in planning and leading product strategy, significantly influencing the company’s overall direction. I also led the client services team, fostering a culture of excellence through effective management, mentoring, and performance evaluations, which helped elevate the team’s performance and deliver world-class results.

I spearheaded the development of a cutting-edge AI/ML marketing automation platform, transforming guest interactions in retail environments. I managed the entire product lifecycle from concept to launch, providing technical leadership for AWS IoT-based digital signage and tablet products. By crafting the vision and strategy for these innovations, I ensured that product launches aligned with market demands while addressing customer needs through gap analyses and strategic solutions. Tools like Trello, Jira, Confluence, and Aha were integral in maintaining and refining the product roadmap.One of my most impactful projects was launching the AWS IoT serverless real-time response product "Watch and Win" across 1,300 Buffalo Wild Wings locations, which led to a 2.5% increase in beer sales and generated $5 million in new revenue. Additionally, I prioritized customer problem spaces using Lean Product principles, driving focused development that delivered tangible results. Working closely with the UX/Design team, I produced wireframes, mocks, and prototypes using Marvel and Zeplin, ensuring that our products met high usability and design standards.

As Global Product Manager at Lenovo, I managed product categories, roadmaps, and vertical launches for AR/VR products, ensuring that both hardware and software requirements met market demand. I partnered with industry leaders like Intel and Microsoft to bring advanced technologies to market, focusing on seamless integration and high customer satisfaction. By defining go-to-market strategies and collaborating with channel partners, I optimized sales reach through targeted inventory management and specialized training, ensuring that our products reached their full potential. I also oversaw supply chain logistics with overseas partners, driving operational efficiency and timely product delivery for successful launches.One of my key achievements was launching award-winning Virtual Reality (VR) and Augmented Reality (AR) devices, generating $2.5 million in revenue within the first 12 months. Additionally, I played a pivotal role in the development and launch of over 20 hardware products, including audio and input devices, contributing to sustained sales and industry recognition through prestigious awards such as the 2017 Red Dot and CES. These accomplishments solidified our market position and showcased Lenovo’s commitment to innovation and excellence.

Executed SaaS hospitality programs and software to ensure maximum functionality of Buzztime products for use by targeted clientele while ensuring the participant’s highest levels of consumer engagement.• Implemented new registration process which increased consumer (end user) return rates 300%.• Developed first new revenue stream in 30 years based on the launch of a technology based live event business. • Engaged heavily in market research and mobile product development to maximize product reach.• Worked in an Agile environment accomplishing iOS & Android app full lifecycle products

Creator and operator for a Live Entertainment company in the Bar Gaming Arena. Responsible for creation of content and innovating gaming mechanics in this space. • Known from coast-to-coast, having hosted over one thousand live shows• Launched ongoing shows in 4 states on behalf of major beer and alcohol brands such as Budweiser, Malibu Spirits, New Castle Brown Ale

Managing partner who created a consulting firm directed towards increasing clients’ public outreach, marketing capabilities and community relations.• Revolutionized approaches through social media to increase feedback and communication on all levels both within B2B and Direct to Client interactions.

Media Specialist, coordinating sales, content and news with current radio platform and new media.

News Producer on weekend morning show. Started as a writer and and worked with the online new media content and was promoted to a weekend producer.

Manager of Television Production for Emmy winning news program "Dialogue with Doti." As the association production manager for over 3 years this role was in charge of the hiring and training of a dozen professional roles in the production of a weekly half hour news magazine program that areas regionally in Southern California.