· Focused against Pet Specialty and eCommerce retailers, delivered category growth rates up to 21 times that of market· Driving 4P optimization & excellence, drove a record setting 11% increase in Nestle shipments to Specialist Retailers ($1.4B+ in revenue)· Developed first ever omni-channel best practices playbook, including BOPIS, search optimization, store-based subscription business models, etc…, resulting in up to 8% household increases and comp store performance improvement of up to 4%· Worked with senior executives globally, such as Coop (Switzerland), PetStock, Pet Barn, and Greencross (Australia), securing first ever category captaincy for Nestle based on Shopper-centric focus and data-driven 4P application· Worked with senior executives & investor groups domestically, such as Petsmart, Pet Supplies Plus, Petco and Tractor Supply, to create & develop shopper focused omni-channel strategies, merger/acquisition analysis & recommendations, and long term strategic plans

- Developed & deployed 58 hours of Category Management modularized certification content for 200+ associates across Sales, Finance, and Supply Chain, resulting in a Nestle organizational restructure and new Category Management work stream/discipline- Led multi-functional team to create, develop and introduce Nestlé’s first ever shopper-based 4P software/toolkit; further, documented/synthesized/deployed 5+ years of revolutionary shopper research into retail & merchandising best practices. Sizeable retailers that adopted the outputs from said work realized category improvement of up to 29%- Led all four work streams in the development of Nestlé’s first ever Demand Signal Repository (DSR), which became the backbone for POS management, store segmentation & clustering, price elasticity/threshold/deflation analytics, and CRM/geo-demographic analyses - Recipient of 29 Business & Customer Excellence Awards

§ Focused against Litter, Treats, and Channel Exclusive Super Premium brands, delivered five year record setting sales ($1.8B+ per annum), a 106 – 112 index versus budget, and first ever achievement of high performance sales targets on Treats & Channel Exclusive Super Premium brands§ Developed shopper-based channel assortment strategies which enabled all five core channels (grocery, mass, specialist, value and club) to grow simultaneously at more than 6% per annum§ Developed first ever integration of planogram financial analysis and shopper-based vendor simplification modeling, resulting in retailers seeing 400 to 600 basis point margin improvement

Vorteil', the German word for 'advantage'. The accelerating rate of change, compounded by the increasing depth of change, has resulted in the retail sector experiencing existential crisis. Through continuous & extensive research, Vorteil leads C-Suite executives how to stay ahead of the changing mega-market factors and evolving trends spanning geo-demographics, economics, and technology.

§ Administered wholesale credit lines totaling $750MM+ for all GM dealerships in Arkansas and Mississippi§ Developed first ever customer-centric inventory approach based on geo-demographics and proximity targeting, resulting in dealerships in the Arkansas & Mississippi area to realize inventory turn 6x that of national rates and 1.4x in profitability§ Developed first ever dealership risk classification process which minimized GMAC financial exposure (loss reduction of 17%) and maximized GMAC revenue (revenue improvement of 6%); process became a best practice and adopted nationwide

§ Developed worker’s compensation mod rate improvement plans for $5MM+ nursing rehabilitation provider§ Performed extensive client profitability analysis and risk management planning across a broad spectrum of clients including Walmart, Hudson Foods, the State of Missouri, and Chrysler Corporation