President
Current
The Vendita Company, Inc.
Vendita helps SMBs move from concept through market analysis, developing go to market and first sale strategies. Launched company to provide advisory on sales strategy implementation, business planning, fundraising, exit strategy, and execute relaunches for businesses in CPG (Essential Bodywear, Sacs of Life, OPPOS), retail (Just Baked), and tech (Pixo VR/Ono One, Snappy Eats, My Fresh Start).● For Bandals International - Led successful fundraising ($700k equity/debt, 35+ shareholders) and served as interim president (2009 - 2013) to lead a startup shoe operation from prototype to market, launching seven product lines reaching $1.3MM in revenue through sales to 150k customers with distribution in 15 countries. Established and oversaw business plan, logistics/warehouse/fulfillment, sales, marketing, production planning, product development, vendor management, and negotiation of licensing agreements. Earned features in the New York Times and Wall Street Journal.● For Excelda Manufacturing – Restructured and led turnaround of the Consumer Products division by merging several brands, reaching profitability within 12 months.● Featured presenter throughout Michigan at the MMIC Best Shot Series, organized and hosted 2015 Southeast MI Venture Roundtable.