Tommie Shields Email & Phone Number

London, United Kingdom, Gb

• Spearheaded marketing initiatives as a subject matter expert, enhancing brand visibility and engagement.

London, United Kingdom, Gb

• Marketing specialist, and subject matter expert, contracted as a consultant.

Houston, Texas, Us

* Spearheaded marketing initiatives in collaboration with sales and operations, resulting in a 99.8% increase in sales while SEO traffic decreased by 54%.* Orchestrated retail and digital marketing strategies that doubled PPC calls from July 2022 (the lowest point) to a record-breaking high in July 2024.* Reengineered the website’s performance, growing organic traffic by 588.5% per store while reducing PPC spend by 50%.* Devised comprehensive marketing plans, including SWOT and competitor analysis, and developed buyer personas to align campaigns with measurable business goals.* Led a team of 12, providing mentorship and professional development to foster a culture of innovation and growth.* Optimized a $731k marketing budget (under 1% of gross revenue), reducing costs while increasing conversions through a multi-channel advertising approach.* Enhanced website traffic by 249%, contributing to the highest sales in company history by July 2024.* Streamlined operations by creating SOPs, job descriptions, and optimizing staff capabilities without increasing headcount.* Revamped the brand identity to maintain consistency across platforms, enhancing the company’s market position and perception.

* Negotiated contracts with top brands, including Red Bull, Monster Energy, and Kawasaki, for motocross athletes like Austin Forkner, Jett Reynolds, and Sean Cantrell.

* Directed major annual event from conception to completion, managing PR campaigns, social media presence, and stakeholder relationships.* Supervised a staff of 20, ensuring the seamless execution of events.* Managed hundreds of relationships for B2C and B2B to drive PR and social media campaigns.* Oversaw audio/video production for Live YouTube streaming.* Negotiate contracts with vendors and sponsors.* Designed and oversaw all branding and assets for the event.

* Won the Promoter of the Year Award (2015) and was nominated in 2007, 2008, and 2015.* Increased venue revenues by 100% within two years through targeted marketing and strategic partnerships.* Managed the top-rated website in the motocross industry, driving online engagement and business operations.* Composed articles for web and media outlets with strong written skills to create dominance in SEO.* Strong verbal skills in speaking to large crowds (60k patrons).* Event Director for AMA Pro Motocross: 1 of 12 events that accommodated 25K patrons.* Grew a series to the largest amateur motocross 5-round series in the US.

Pickerington, Oh, Us

* Led key initiatives in the motocross community and was awarded Promoter of the Year in 2015.

* Coordinated delivery and installation of products and equipment, ensuring seamless service for clients.* Evaluated creditworthiness of prospective customers to facilitate smooth transactions and minimize risk.* Recommended products tailored to customers' specific needs and interests, enhancing customer satisfaction and driving repeat business.* Engaged with regular and prospective customers to demonstrate product features, explain benefits, and solicit orders.* Consulted with clients post-sale to address issues, provide ongoing support, and strengthen long-term relationships.* Estimated and quoted pricing, credit terms, contract details, warranties, and delivery dates to meet customer expectations.* Supplied customers with product samples and catalogs to facilitate informed purchasing decisions.* Prepared detailed estimates, and bids aligned with customers' specific requirements, ensuring competitive offerings.* Addressed customer inquiries regarding products, pricing, availability, and credit terms, fostering transparent communication.* Prospected new clients by leveraging business directories, networking, and attending trade shows and conferences, expanding the customer base.* Monitored stock levels and reordered merchandise as needed to ensure optimal inventory management.* Drafted sales contracts and order forms to formalize transactions and secure customer commitments.* Developed and managed four racers, significantly increasing exposure and promotional opportunities for the dealership.

* Negotiated and secured new contracts with high-profile venues, including Texas Motor Speedway, significantly expanding racing operations and increasing brand visibility.* Managed Road Racing Performance Motorcyclists (RPM, Inc), the South-West affiliate of WERA, driving operational growth and strengthening the organization’s regional presence.* Led recruitment and hiring of event staff, ensuring optimal team performance and seamless event execution.* Developed and implemented detailed itineraries for three-day race weekends, enhancing event logistics and ensuring smooth operations for participants and staff.