Re-platformed websites from bespoke platforms to Magento 2 in line with the e-commerce strategic plan for future growth. The re-platforming included expansion from 3 websites to 19 bespoke country websites for international targeting.Delivered e-commerce channel growth of £20 million through re-structuring of in-house digital marketing. Implementation of 3rd party software to improve onsite search functionality + feed management + data management (CMS)Newly implemented e-commerce team structure to include core e-commerce functions.Introduction of campaign planning & site content management leading to 50% growth in conversion rates

Overseeing the following areas as Head of the E-commerce TeamE-commerce Development: Platform improvements Cross device development (Mobile/Tablet/Desktop) Conversion optimisation through UXDigital Marketing: PPC (Google/Bing) Affiliate Marketing Re-targeting Email SEO Display advertisingBudget Management & Forecasting International Expansion: Strategic country targeting Localisation (including carriers & payment methods) Digital marketingMarketing: Campaign Planning Site Content & product catalogue growth Brand Management

Driving growth in 6 of the top 15 revenue generating countries.Implementation of strategic growth plan for North America resulting in £4 million revenue uplift + brand awareness to the North American audience

- Managed 4 of the top 15 revenue generating countries (Norway, Sweden, Denmark, Finland) - Implementation of the business & marketing strategy for the Scandinavian market.- Translation of website/marketing material into Norwegian, Swedish or Danish- Understand various global markets and competitor actitivity to tailor product offering- Budget management. Manage budget for 4 countries to further enhance growth in the region- Develop Google analytics reporting + data capturing to identify trends- Initiate and grow the affiliate program Zanox in Scandinavia