Tom Smith Email & Phone Number

Olinda, VIC, AU

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

- Head of marketing, communications and product for INEOS Grenadier in Australia and New Zealand, leading the local strategy and execution from the start-up phase through to vehicle launch and beyond- Manage a team of two marketing professionals and hold a leadership position within the company.- Coordinated multiple functions and stakeholders internally.

Melbourne, Australia

- Managed relationship and performance of eight large metro and rural Dealers, working collaboratively on sales versus objective, customer service, marketing activity, processes and compliance with standards and regulations- Supported Dealer partners through COVID-19, ensuring stock levels were optimised across the network- Constructed automated reports to.

Melbourne, Australia

- Redesigned webpages for key nameplates using mobile-first principles, resulting in superior experience, decreased load times, increased traffic rate and average page visit times- Lead project to redefine brochure strategy for all brands, with significant reduction in print costs and workload- Co-developed and launched Ford Performance Club in 2019.

Melbourne, Australia

- Created automated reports for disseminating daily and monthly sales performance to the business, reducing process time from one hour per day to 10 minutes- Forecasted industry volume and segmentation by vehicle and buyer type using economic trends and historical data, presenting analysis and recommendations to senior management- Identified future vehicle.

Melbourne, Australia

- Analysed sales data of Ford's commercial vehicles and their competitors, gleaning insights into performance and forecasting future trends. Accurately created three-year roadmap to Ranger 4x4 segment leadership.- Presented retail and product marketing analysis to management to guide strategic decision making- Prepared and refined reports to communicate.