Tom Smith Email & Phone Number

Olinda, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

- Head of marketing, communications and product for INEOS Grenadier in Australia and New Zealand, leading the local strategy and execution from the start-up phase through to vehicle launch and beyond- Manage a team of two marketing professionals and hold a leadership position within the company.- Coordinated multiple functions and stakeholders internally and externally, locally and internationally, to conduct successful marketing activities that ultimately exceeded order targets-… Show more - Head of marketing, communications and product for INEOS Grenadier in Australia and New Zealand, leading the local strategy and execution from the start-up phase through to vehicle launch and beyond- Manage a team of two marketing professionals and hold a leadership position within the company.- Coordinated multiple functions and stakeholders internally and externally, locally and internationally, to conduct successful marketing activities that ultimately exceeded order targets- Utilised my industry knowledge, prior experience and creativity to craft regional marketing plans and budgets that effectively adapted the global brand to local tastes and business priorities- Executed region-wide prototype roadshow events, including venue selection, activation design, invite and registration coordination, and contingency/emergency planning- Developed and directed regional content specifically tailored for unique Australian 4x4 market, including Grenadier Trails series that focused on proving vehicle in harsh local conditions- Prescribed precise partnership marketing approach to ensure all opportunities authentically fit brand- Managed product and pricing strategy for launch and future, utilising this function as another method to convey Grenadier brand as straightforward and different Show less

Melbourne, Australia

- Managed relationship and performance of eight large metro and rural Dealers, working collaboratively on sales versus objective, customer service, marketing activity, processes and compliance with standards and regulations- Supported Dealer partners through COVID-19, ensuring stock levels were optimised across the network- Constructed automated reports to quickly and clearly analyse Dealer performance and stock position, streamlining the amount of reports from four to two

Melbourne, Australia

- Redesigned webpages for key nameplates using mobile-first principles, resulting in superior experience, decreased load times, increased traffic rate and average page visit times- Lead project to redefine brochure strategy for all brands, with significant reduction in print costs and workload- Co-developed and launched Ford Performance Club in 2019, providing Ford Performance customers with gift package and access to club benefits and events- Coordinated key Dealer, agency and… Show more - Redesigned webpages for key nameplates using mobile-first principles, resulting in superior experience, decreased load times, increased traffic rate and average page visit times- Lead project to redefine brochure strategy for all brands, with significant reduction in print costs and workload- Co-developed and launched Ford Performance Club in 2019, providing Ford Performance customers with gift package and access to club benefits and events- Coordinated key Dealer, agency and internal stakeholders to overhaul and modernise Ford's Dealer marketing assets portal, leading to increased engagement- Managed 2019 "They Say" Mustang campaign featuring Tara Moss, along with working on Effie-award winning 2017 Mustang campaign- Successfully launched Ranger, Ranger Raptor and Mustang in 2018 including full-scale campaigns, presented strategy and hero TV Commercial to entire organisation. Show less

Melbourne, Australia

- Created automated reports for disseminating daily and monthly sales performance to the business, reducing process time from one hour per day to 10 minutes- Forecasted industry volume and segmentation by vehicle and buyer type using economic trends and historical data, presenting analysis and recommendations to senior management- Identified future vehicle volumes through analysis of past performance and industry behaviour

Melbourne, Australia

- Analysed sales data of Ford's commercial vehicles and their competitors, gleaning insights into performance and forecasting future trends. Accurately created three-year roadmap to Ranger 4x4 segment leadership.- Presented retail and product marketing analysis to management to guide strategic decision making- Prepared and refined reports to communicate retail marketing activity to a wide range of stakeholders