Tom Smith

Tom Smith Email and Phone Number

Technology Market Analyst | AI and Cloud @ Cloud Wars (Acceleration Economy)
Tom Smith's Location
Buffalo, New York, United States, United States
Tom Smith's Contact Details
About Tom Smith

Agile marketer with expertise in applying performance metrics to campaigns and content across channels to maximize contribution to revenue, pipeline, and other business goals. Core skills include: * Marketing campaign development, management, execution (including with Hubspot)* Marketing performance metrics (Adobe Site Catalyst and Google Analytics)* A/B and mulitvariate testing * Conversion rate optimization (CRO)* Demand generation* Email marketing and newsletters (Eloqua, Hubspot)* Content development (blogging, news, long-form feature articles, white papers)* Marketing automation, including development of nurture campaigns * Social media strategy, advertising, posting * Search engine optimization -- SEO (BrightEdge and SEMrush)* Web project management* Managing internal, external and contract teams

Tom Smith's Current Company Details
Cloud Wars (Acceleration Economy)

Cloud Wars (Acceleration Economy)

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Technology Market Analyst | AI and Cloud
Tom Smith Work Experience Details
  • Cloud Wars (Acceleration Economy)
    Tech Market Analyst, Content Marketer
    Cloud Wars (Acceleration Economy) Nov 2021 - Present
    Scottsdale, Az, Us
    Manage content strategy, develop content (written analyses, videos) for website and digital events.
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  • Oracle
    Digital Marketing, Performance Metrics, Testing And Optimization
    Oracle Apr 2014 - Oct 2021
    Austin, Texas, Us
    Plan, manage, and optimize digital marketing campaigns that drive thousands of leads monthly through corporate websiteDeveloped and continuously fine-tune content marketing strategy -- curation, promotion and performance analysis – for several of the most highly trafficked pages. Present the corporate “story” that spans cloud services and applications.Created real-time content analytics program to ensure digital marketing strategy meets business goals for awareness and demand generation. Program delivers comprehensive view of worldwide demand-gen performance. Launched and manage A/B/multivariate testing program to optimize engagement and conversion by identifying top-performing content offers, promotional copy, images and placement. Previously managed worldwide SEO and web analytics teams.
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  • B2B Marketing Consultant
    Self Employed
    B2B Marketing Consultant Jan 2013 - Apr 2014
    Consultancy that serves marketing agencies, technology vendors, publishing/media companies through:• Content development spanning white papers, blogs, email marketing in high tech, healthcare and other industries• Development and application of buyer personas based on quantitative and qualitative research• Account-based demand-generation campaigns; multi-touch campaigns• Business development initiatives in the lead-generation market
  • Informationweek/Techweb
    Marketing Services Leader
    Informationweek/Techweb Apr 2010 - Apr 2013
    Developed and managed team of marketing strategists, content professionals and operations experts:• Delivered 800,000 leads per year across thousands of client programs• Developed and applied cross-channel marketing practices (email, social, telemarketing) led by content marketing • Drove marketing automation: managed transition to Eloqua marketing automation, leveraging advanced targeting, behavioral data and real-time analytics; created and staffed organization that delivered multi-touch client campaigns• Built and launched gamification strategy as a loyalty, audience engagement and lead-driving engine
  • Informationweek/Techweb
    Web Analytics
    Informationweek/Techweb 2008 - 2010
    • Launched, managed web analytics strategy that leveraged performance data to drive content and business performance.• Developed company's first mobile-optimized web sites as well as media products for first-generation e-readers.
  • Cmp Media
    Editorial Leader, Content Developer
    Cmp Media 1992 - 2008
    Managed variety of web and print properties, including roles as editor in chief of InformationWeek.com, editor of InternetWeek

Tom Smith Skills

Lead Generation Email Marketing Content Strategy Content Development Web Analytics Analytics Integrated Marketing Direct Marketing Strategy Digital Media B2b Marketing Marketing Strategy Online Advertising Content Marketing Marketing Seo B2b Online Marketing Digital Marketing Blogging Strategic Partnerships Mobile Marketing Content Management Social Media Marketing Social Media Mobile Devices User Experience People Development Marketing Automation Newsletters Digital Strategy Search Engine Optimization Sem Web Products Creative Direction Business To Business

Tom Smith Education Details

  • St. Bonaventure University
    St. Bonaventure University
    Journalism

Frequently Asked Questions about Tom Smith

What company does Tom Smith work for?

Tom Smith works for Cloud Wars (Acceleration Economy)

What is Tom Smith's role at the current company?

Tom Smith's current role is Technology Market Analyst | AI and Cloud.

What is Tom Smith's email address?

Tom Smith's email address is to****@****bel.com

What schools did Tom Smith attend?

Tom Smith attended St. Bonaventure University.

What skills is Tom Smith known for?

Tom Smith has skills like Lead Generation, Email Marketing, Content Strategy, Content Development, Web Analytics, Analytics, Integrated Marketing, Direct Marketing, Strategy, Digital Media, B2b Marketing, Marketing Strategy.

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