• Lead and execute therapeutic area strategy for Neurology, including multiple sclerosis, Parkinson’s Disease, ALS, Alzheimer’s Disease; and for Rare Blood Disorders, including hemophilia and immune-mediated hematology• Oversaw successful launch of new product in hemophilia A in US and Japan, including positioning/branding, market access strategy, patient support, KOL strategy, and supply management, with results exceeding internal and analyst benchmarks• Driving pre-launch preparation for multiple pipeline assets including target product profile refinement, disease state education campaigns, launch readiness, and strategic workforce planning• Member of Sanofi GenAI Board, accelerating AI content generation/adaptation company-wide, and AI and digital patient identification initiatives to accelerate diagnosis/treatment• Serve as company spokesperson with investment analysts and media • Driving core company transformation initiatives for customer engagement and go-to-market model• Co-sponsor, Interfaith Employee Resource Group

• Responsible for global commercial strategy for Sanofi neurology franchise, multiple sclerosis, Parkinson’s Disease, and other genetic neurodegenerative diseases (including ALS, Huntington’s)• Co-chair (with Neurology Development Head) Therapeutic Area Review Committee, responsible for strategy, execution, and governance across the value chain• Manage above-country commercial team of 21 colleagues, with 6 direct reports• Represent specialty care global business unit on Sanofi Marketing Excellence Council

• Responsible for MS commercial operations for Europe and Intercontinental region, including P&L ownership and dotted-line management of business unit heads in local affiliates• Oversee launch planning and performance for Aubagio and Lemtrada, including development and tracking of key metrics, financial forecasting and budget planning, and regional/local implementation of global strategy• Manage and develop regional commercial team• Member of both EMEA region and global MS business unit leadership teams

• Led global marketing, global market access, and global market research/CI teams• Developed global launch strategies, brand positionings, pricing strategy and guidance, core creative materials, message platforms, and life cycle management strategies MS franchise• Established annual brand planning and forecasting processes

• Global Commercial Team Leader for Rebif, Merck Serono’s largest brand, developing market-driven strategies to guide and align the organization• Lead integrated commercial evaluations for the Merck Serono multiple sclerosis franchise, including market environment analyses, scenario planning, and financial valuations • Create and execute annual global marketing plans and franchise strategy, including lifecycle management and brand strategy

• Oversaw all marketing initiatives supporting the EMD Serono Reproductive Health franchise in the US, including all initiatives targeting healthcare professionals, patients, and consumers• Developed and implemented brand strategy, including positioning, core messaging, marketing research, and publications planning• Worked closely with field sales and internal commercial operations colleagues to optimize brand performance• Developed and launched EMD Serono’s first-ever direct-to-consumer marketing initiatives in reproductive health, including television and radio advertising, online marketing campaigns, and relationship marketing programs• Oversaw development, implementation and launch of full-service patient support call center and award-winning consumer/patient educational Web site• Managed, trained, and developed direct reports• Received 2004 President’s Award and 2003 Reproductive Health Marketing Excellence Award• Named a Top 25 DTC Marketer for 2006 by DTC Perspectives magazine

• Led national consumer promotions, Internet promotion and professional marketing for Claritin, Dr. Scholl’s and Coppertone• Developed and implemented national consumer promotions initiatives, including sampling, point-of-sale, eCRM, and experiential marketing programs

• Responsible for strategic marketing planning for clients in telecommunications, health care, universities, utilities and public education initiatives• Oversaw tactical execution, including television, print, radio, direct marketing, Web sites, email marketing programs and long-form video projects• Developed consumer research and brand identity initiatives• Oversaw new business generation. Developed and implemented new business action plans and written responses to RFPs.• Provided public/media relations guidance, including crisis communication and media training• Trained and managed junior account service staff, including three direct reports

Supervised direct-to-consumer marketing initiatives for Schering-Plough • Developed and implemented direct marketing patient acquisition and loyalty programs for respiratory franchise• Oversaw development of educational Web site on asthmaManaged all Bayer Aspirin marketing programs to healthcare professionals• Launched new professional sales force, including all sales/promotional collateral• Wrote comprehensive training manual and scientific background for representatives• Developed return-on-investment model instrumental in project approval

• Acted as primary account service representative in 3-person advertising agency, specializing in direct-to-patient marketing programs for pharmaceutical manufacturers including Novartis and Pfizer• Oversaw strategic development, tactical execution and production for all client work• Developed creative concepts and copy• Managed return-on-investment tracking and project finances

• Oversaw development of advertising, sales collateral and consumer education materials from initial client input through final production and distribution• Launched new product in major cardiovascular category • Wrote training literature for sales force

• Developed and distributed press releases and product background information• Coordinated press conferences, including planning, logistics, promotion and follow-up