Support Hines Park Ford's and Hines Park Lincoln’s consumer and designated target markets. I am direct responsible for all marketing and eCommerce activities in the core target area and territory. Provide oversight of the Marketing and BDC team to develop tasks, production, and reporting to senior officials. Responsible for B2C Digital Marketing, Email Marketing, Web Development, and Advertising. Develop and Implement Campaigns to grow the company in both sales and brand recognition; using Adobe Creative Suite, and automated digital platforms to Create and Post Content. Lead Social Platform Development and social curation involving social suite. Develop campaign launch plans that unite with Ford Direct and sales objectives. Strategy-Find & Develop Strategic Partnerships to Grow Business-Dealer Marketing Programs-Discover Business Development Opportunities for Sales -Network with Key Industry Partners and Press to Create, Maintain, and Grow New and Existing RelationshipsKey Accomplishments:Developed go-to-market strategy for all new product lines. Merged Business Development Centers between two locations to obtain a more cohesive business approach and match group brand image Streamlined DDC website transition to Inspire platform enhancing a better UI/UX experience across 4 departments and two locations.Negotiate contracts with vendorsPerformance Marketing Transitioned the marketing & sales team to be fully cloud based to ease communication amongst the organizationDeveloped implementation strategy for vendors working on paid search, SEO, landing pages, and eCommerce cart development.

Oversee the business development center (BDC) . As BDC manager, my duties include hiring and training these representatives, setting quotas and appointment goals, driving sales, and tracking results. Campaign strategizing with the team and directing the marketing associates

• Drafted the Articles of Incorporation and incorporated Shoot for Life as a 501c3 nonprofit in May of 2015• Direct strategic planning and annual objectives, meeting with the board of directors each month• Oversee financial operations, including budgetary processes, and ensure that financial controls were in place to come within budget• Supervise efforts to adapt fundraising strategies, tapping into both local and national businesses• Strategically developed advertising methods• Appointed Event Committee Leader and positions• Ensure that Shoot for Life conducts its activities according to non-profit law’s

Support both Vanguard's USA Market and Vanguard's Global Marketing Branches. I was directly responsible for all marketing and eCommerce activities in the USA and Canada. Provide oversight of the Marketing team to develop tasks, production, and reporting to senior officials. Responsible for B2B & B2C. Digital Marketing, Email Marketing, Web Development, and Advertising. Develop and Implement Campaigns to grow the company in both sales and brand recognition; using Canva, Adobe Creative Suite, and Buffer to Create and Post Content. Lead Social Platform Development and social curation. Develop product launch plans. I was responsible within our team for ensuring creative assets met standards in global markets, packaging, and then distributing those assets to local marketing managers around the world for the 78 countries Vanguard serves. Strategy-Find & Develop Strategic Partnerships to Grow Business-Amazon A+ Content-Dealer Marketing Programs-Discover Business Development Opportunities for Sales Key Accomplishments:Developed go-to-market strategy for all new product lines. Create Global partnerships to enhance growth and brand opportunities for each branch Collaborated with Marketing Team members to streamline marketing budget to concentrate marketing spend in greatest areas of return and cut unnecessary spending. Successfully launched 160 new SKUs in 12 months.Streamlined eCommerce transition from Magento to Shopify over 17 domains covering customers in all international markets Vanguard serves. Negotiated contracts with vendors, sponsored television personalities, and social influencers. Worked directly with independent retailers and big box stores to coordinate marketing activities and increase sales. Developed implementation strategy for vendors working on paid search, SEO, landing pages, Amazon enhanced content, and eCommerce cart development.Launched influencer program Globally which resulted in a 10X ROI.

Responsible for B2B, consumer direct sales, and territory oversight, New Dealer Set-Up, and marketing communications. Support National Accounts within defined Territory, prepare sales Reports, Attend sales meetings and Trade Shows. Manage Territory Expenses, ROI for new marketing campaigns, and work with customer service and marketing.Establish relationships with consumers across multiple channelsBuild and execute a territory coverage planTake lead on brand building projects with marketing and collaborate cross promotions with other manufacturers. Monitor Industry trends by conducting regular market research.Develop new Ambassador program(s)E- Commerce Management

• Brand Management• Digital Marketing• Developed a strong working relationship with clients, attorneys, and legal professionals• Conduct legal research and analysis of cases, statutes, and regulations• Increased client volume by 20% to the business.• Built relationships with clients and the community to promote long term business.