Tom Stark Email & Phone Number

Barrington Hills, Il, Us

Founded, recruited and led team responsible for marketing and promoting the organization's entire portfolio of 45 brands in the 18 Control States, the second largest business unit at beam Global, delivering $170 million in profit per year.Key deliverables included national program adaptation at a local level, financial plan delivery, channel development, local and state planning and department development. Led a highly motivated marketing / promotion management team working in concert with Beam direct sales force, three seperate broker organizations, 18 state liquor commissions and key independent and chain retailers. * Generating Profit Growth: Deilvered +5.1%, +$8.3 million in 2009 ($170 million, 4.6 million cases) in a challenging economic environment * Leading Strategy: Identified key brands, markets, and channels and agressively redeployed assets leading to increased focus / profitability in 23 key Business Marketing Units, (BMUs), representing +$73 mil.in profit. *Establishing and Actualizing Operating Plans: Identified key sales initiatives and guided the creation and customization of sales tools to support a +23% increase in distribution on key brands, and agressive tactical price increases in select BMSs. Developed and successfully managed a $13.9 mil. A&P budget. *Improving National and Regional Marketing Performance: Continually evaluated and improved A&P spending methods, reducing reliance on price support in the absence of local market funding. Directed the creation and customization of integrated consumer marketing programs. Identified opportunity and spearheaded move to internalize outside agency event / promotion function at a savings of $250,000 / yr. *Building The Organization: Provided leadership to evolve from a case-sales driven outlook to a broader brand building focus. Decentralized and restructured the regional marketing organization to address geographic and brand specific strengths.

Instrumental in the establishment of a tactical marketing arm within the overall Beam organization.Guided the creation of a regional marketing department, operating as a tactical field sales focused asset. Fostered vertical and horizontal communications between marketing, production, sales and the broker / distributor network resulting in increased brand volumes, profititability and share. *Successfully assisted in delivering region profit plan for nine straight years. *Integrated Geyser Peak wine brands into the region brand portfolio from 2002 to it's sale in 2004. *Developed,implemented and monitored Beam and broker / distributor local programming to ensure industry compliance and preservation of brand equity guidelines. Designed numerous successful spirits and wine sales / marketing programs that were elevated to national marketing campaigns. *Created a process to increase involvement of field managers with brand / marketing decisions including POS development and purchasing. *Established local program request ways of working and ROI follow-up. Prepared and presented new product listing proposals to state liquor commissions.