Elevated California casual apparel and gifts for men and women. Voted best of the East Bay 11 years running! www.venturegoods.com

-Built brand awareness and drove retail sell-thru by creating and executing custom co-marketing programs for retailers and brand partners (e.g., Target, Adidas, Gap, Lands End) including retail POS concepts, employee education materials, and crafting copy for website/catalog/circulars.-Developed successful launch strategy for 8 new product introductions by conducting competitive analyses and consumer research to craft unique and compelling positioning platforms.-Leveraged retail… Show more -Built brand awareness and drove retail sell-thru by creating and executing custom co-marketing programs for retailers and brand partners (e.g., Target, Adidas, Gap, Lands End) including retail POS concepts, employee education materials, and crafting copy for website/catalog/circulars.-Developed successful launch strategy for 8 new product introductions by conducting competitive analyses and consumer research to craft unique and compelling positioning platforms.-Leveraged retail merchandising experience to lead the development and execution of company’s first foray into direct-to-consumer sales of finished goods in both online and retail venues.-Led online initiatives including website, social media and email marketing.-Led planning and design of customer marketing tools for international Business Development organization, including tradeshows, concept videos, product demonstration kits, showrooms and presentation materials. Show less

-Planned annual Retail Marketing strategies to drive incremental consumer traffic and sales for national retail accounts.-Orchestrated involvement of promotions agencies, advertising agency and multiple internal cross-functional partners to fully leverage marketing investments. -Developed financial tracking tools and processes for the brand’s Customer Marketing budget.-Managed the brand's sponsorship of the MTV Video Music Awards, including national sweepstakes… Show more -Planned annual Retail Marketing strategies to drive incremental consumer traffic and sales for national retail accounts.-Orchestrated involvement of promotions agencies, advertising agency and multiple internal cross-functional partners to fully leverage marketing investments. -Developed financial tracking tools and processes for the brand’s Customer Marketing budget.-Managed the brand's sponsorship of the MTV Video Music Awards, including national sweepstakes, reversing negative sales trends to a 93% increase in Women’s and a 51% increase in Men’s during the promotional period. Also generated product presence in the live event, as well as national media exposure through celebrity product seeding and a Levi's post show party.-Led development of the Super Bowl Gold Rush promotion which generated national broadcast and print coverage, as well as 850,000+ new visitors to Levi.com.-Developed and executed a comprehensive campaign centered on the brand's sponsorship of the ESPN XGames including media, on-site presence, retail GWP and celebrity in-store appearance that extended the brand message and increased traffic and sales for our retail partner.-Led development of an unprecedented punk rock festival in LA (including a retail tie-in), garnering national media exposure for the target-right event and realizing incremental sales for our retail partners in Los Angeles.-Led development and execution of youth advertising campaign, reversing negative sales trends to realize positive sales for the critical back-to-school season. Campaign involved TV, Print, Radio and Cinema advertising. Show less

-Successfully developed and implemented promotions and retail marketing programs for three national brands at fifteen national and regional retail accounts. -Provided leadership to promotions agencies to ensure successful program development and execution. -Negotiated for retail participation and coordinate installation of in-store shopping environments at national accounts.-Developed demographic analysis tools used to direct new product introductions and fixturing… Show more -Successfully developed and implemented promotions and retail marketing programs for three national brands at fifteen national and regional retail accounts. -Provided leadership to promotions agencies to ensure successful program development and execution. -Negotiated for retail participation and coordinate installation of in-store shopping environments at national accounts.-Developed demographic analysis tools used to direct new product introductions and fixturing programs.-Developed quantitative analysis tools to monitor return on investment and identify optimal fund allocations.-Responsible for leadership and development of a regional team of in-store Selling Specialists. Show less