Tom Sturgeon Email & Phone Number

Rueil Malmaison, Paris, FR

• Working inside the Data Center and Secure Power division we support our Sales, Marketing, Strategy & Pricing teams with relevant information to make data driven decisions. Deploy our analytics suite of Alteryx &.
• Developed a model that predicts partner inventory levels and recommends purchase quantities to avoid overstock or understock scenarios
• Lead team that created a strategic marketing platform measuring critical KPIs and Marcom ROI from Web Analytics through Marketing Automation into Lead Conversion and Revenue measurment
• Developed a multi-sourced investment adviser tool which assisted marketers in establishing the proper campaign investment levels in 58 countries
• Building a team of Pricing analyst to help automate price performance reporting so we can pro-actively identify appropriate price actions.

Rueil Malmaison, Paris, FR

How do we better understand our end markets? What does the competitive landscape look like? How can we leverage the vast amount of data that lives outside our company to better answer these questions?These are the questions my team and I are currently working to answer so our leadership can make more informed strategic decisions. To achieve this we are.

Rueil Malmaison, Paris, FR

• Collaborating with strategy and business development the business analytics team helps identify growth opportunities using internal and external data sources. In addition to traditional business intelligence activities.
• Designed an analytic data mart from the ground up tailored for advanced analytics
• Launched Tableau to our Sales & Marketing organizations creating a self service data discovery platform
• Collect, organize, then analyze market data, macro-economic and competitive activities
• Created a ‘fail fast’ culture that empowered data analyst to experiment, learn and grow
• 2014 President's Club winner

Rueil Malmaison, Paris, FR

• The analysis team acts as an internal data consulting firm to our sales, marketing, and service operations leadership within North American IT Business Unit. The team works in a fast paced environment creating reports.
• Support the annual quota and account selection process for 50+ channel and enterprise sales roles then measure performance to quota during the year.
• Produce revenue reports from CRM, ERP, and Channel POS systems to comprehend business performance for a sales organization that sells indirect to end customers through a complex value chain
• Support the Quarterly Business Reviews and Monthly Performance Reviews for all sales & marketing segments
• Collaborate with Finance, Global Sales Operations and IT Department
• Measure marketing lead conversion rates and overall response rates specific to data center prospects & customers

• MarketModels leverages their vast B2B & B2C data assets to help clients maximize returns on their marketing spend by targeting prospects most likely to convert to customers. As Director of Data Production I managed a.
• Partnered with data science team to support development of customer ‘look a like’ models
• Direct interaction with customers during all phases of the project life cycle
• Managed expectations for both internal and external stakeholders in a fast paced environment
• Hired and trained a team of 5 during a time of double digit revenue growth
• Took on the role player / coach as needed for high value projects and customers

• Performed match and append, B2B /B2C list extracts, and developed custom data hygiene solutions using Alteryx
• Acted as a sales engineer and helped our account managers close opportunities
• Integrated customer data with multi sourced database to build profiles of our clients top customers