Tom Sutherland Email & Phone Number

London, United Kingdom

I am an International Cross-Media Buyer and Planner specialising in wholesale financial and institutional media and marketing in both developed and emerging markets. Implementing cost-effective advertising and marketing solutions to practitioners specialising in asset management throughout EMEA and APAC who look to target intermediaries, institutions and end users. I have a strong understanding and experience in coordinating B2B and B2C marketing strategies across various channels and all types… Show more I am an International Cross-Media Buyer and Planner specialising in wholesale financial and institutional media and marketing in both developed and emerging markets. Implementing cost-effective advertising and marketing solutions to practitioners specialising in asset management throughout EMEA and APAC who look to target intermediaries, institutions and end users. I have a strong understanding and experience in coordinating B2B and B2C marketing strategies across various channels and all types of media; including mobile, display, programmatic, social, traditional print and OOH.An integral part of an ever developing web performance team with responsibilities including client management, analysis, implementation, and research. With the duty to closely manage client’s digital media portfolios and consistently optimise them across world-class brands in industry leading contexts and verticals, Display, PPC, SEO, Social, content delivery systems, social and community managed media, CRO and RTB (across a variety of trading desks). Confident in formulating insights by aggregating and analysing data to drive more precise and efficient targeting and improving campaign growth and efficiency across all aspects of the marketing program: creative execution, optimization, rate negotiation, customer segmentation and result delivery.Responsible for identifying new media opportunities and technology partnerships for the agency and its clients alike. Planning not only on a campaign basis but integrating quarterly, year-long and 3-year media strategies and marketing plans in line with the client’s requirements and business targets. Primarily managing key clients across international regions throughout EMEA and APAC, including United Kingdom, Germany, Austria, Switzerland, Spain, Italy, France, Japan, Hong Kong and Singapore. Show less

London, United Kingdom

“Tom worked with MC&C as an intern for three months during the busiest time of our year as a media agency. His contribution to the agency during this time was outstanding. He was enthusiastic, personable and intellectually engaged in the task in hand. As a result we rapidly learnt that we could trust him with tasks, and not only to complete tasks but to excel in them, often identifying new commercial opportunities for the agency. Indeed, Tom’s passion for commerce and business shone through… Show more “Tom worked with MC&C as an intern for three months during the busiest time of our year as a media agency. His contribution to the agency during this time was outstanding. He was enthusiastic, personable and intellectually engaged in the task in hand. As a result we rapidly learnt that we could trust him with tasks, and not only to complete tasks but to excel in them, often identifying new commercial opportunities for the agency. Indeed, Tom’s passion for commerce and business shone through. This resulted in Tom helping the agency begin to develop a new social media strategy for B2B activity, contribute first rate research for new business pitches and assist in ground breaking research currently being undertaken by MC&C into the media marketplace. Without doubt we would happily recruit Tom to the MC&C team if a role becomes available in the future and I whole heartedly recommend him to potential employers.”Jamie Cregan - Research and Planning Director, MC&C Show less