Tom Suttle Email & Phone Number

Research and analysis in emerging areas of digital advertising. Focussed on:Retail MediaEuropean Ad SpendCompany filingsCTVProgrammatic

A maternity cover role at Google. I was responsible for:Analyse of performance with advertising agenciesCadence and tracking of team performanceProcess improvementSOW analysisImproved pipeline tracking

Achievements include:- Helping transfer Guardian from Berliner to Tabloid format. This meant an analysis of our pricing strategy, sales strategy and ensuring minimal loss in revenue. Being part of a successful team which has won both mediaweek and campaign sales team .And being at the Guardian for the first time it has broken even in 24 years. Duties include:Revenue operations and management - Monitoring daily sales, setting team targets, attending management meetings, forecast financial performance, and maximising sales opportunities. Trading Deal Management - I help drive our trading strategy, negotiate terms and revenue ambitions for our deals, which combined are worth over £20 million a year in revenue. Data management - Manage a database which contains all our internal sales data using powerpivot and building dashboards to present data and drive performance of our sales team. Collating industry data to benchmark ourselves against and providing analysis against this.

London Area, United Kingdom

Responsible for the financial reporting of the department - weekly, monthly, quarterly forecasting and revenue target settingCreating Business Intelligence for the Revenue team and the wider business regarding Inventory & Pricing and Trading operations to drive governance and inform decisionsTo contribute relevant data, insight and commentary to reporting across the wider business related to revenue performance of the departmentEnsure that business intelligence on agency trading, revenue performance, pricing and external indicators is well managed and effectively analysedTo manage and govern pricing of all inventory by working closely with Revenue Managers To meet regularly with trading and sales managers to gain feedback and other market intelligence and to develop appropriate pricing policies with them.

London, United Kingdom

- I was the youngest person at any national newspaper setting daily supply figures. I had strong exposure to the senior people in the company; including directors and newspaper Editor. - Analysing market trends and building management information collateral. - Managing our bulk contracts and account management for bulk suppliers. This responsibility covered over 70,000 printed copies a day. - Managing our wholesale account managers to encourage best practice. Ensuring maximum sales efficiency. For a title printing over 400,000 copies a day. - Helping transfer all our data from one company to another. Moved to pursue a career in digital media.

London, United Kingdom

The Independent print publication closed shortly after joining and I was transferred across to Johnston Press to continue working on the i newspaper as part of TUPE.

Bournemouth, United Kingdom

A fast paced analytical role in magazine publishing, I was responsible for managing six magazine titles and one bookazine series.Key responsibilities: Setting the print run for each issue of the magazine. Maximising both profitability and sales through analysing a variety of key metrics. Forecasting of future supply/sales figures based on internal budgets. Creating the strategy of each title to drive circulation of the magazines, by increasing store listings and looking for new opportunities in the industry. Other roles include ensuring the smooth running of production/delivery of the magazines to retail, and creating weekly and monthly reports for senior management.

Bournemouth, United Kingdom

This was a temporary position originally taking inbound calls from solicitors/brokers/customers on daily queries with mortgage valuations. Moving on to analysing data and helping produce MI. In the role I also progressed to managing the appeals and audits of valuations and complaint logging.

France