Tom Tanner Email & Phone Number

New York, New York

Oversee strategic planning, execution and financial management of corporate and retail marketing, brand management, new business development, strategic partnerships, affiliate marketing and e-commerce for a global manufacturer and international retailer selling direct-to-consumer via 130+ company owned and operated fine jewelry and luxury watch stores located in more than 15 countries.

Certified Small & Mid-Sized Business Consultant (AASBC) provides strategic marketing and growth management services that optimize the performance, profitability and valuation of privately-owned businesses.Developed a practical approach for producing customized, step-by-step growth plans (roadmaps) that clearly define, prioritize and communicate strategic objectives, tactical actions and individual accountabilities required for long-term growth and reaching full business potential.

New York, New York

Provided strategic leadership, business planning and executional direction for three business units of a global jewelry, fashion and accessories manufacturer. Responsible for nine consumer-facing brands and licenses including Vera Wang, Karl Lagerfeld, Scott Kay, Triton, Keepsake, and ArtCarved across multiple channels of distribution including mass merchants (Walmart, Kohl's), department stores (Macy's), clubs (Sam's, Costco), specialty retailers (Kay Jewelers) and independent retailers (London Jewelers).

New York, New York

Responsible for the development, positioning and business management of one of the highest performing affiliate business models on the Internet (at that time). Generated and delivered millions of pre-qualified referrals/leads to national and regional retailer partners (Macy's, Kohl's, QVC, Kay Jewelers and Zale’s) via consumer-facing portal that attracted over 50 million annual visitors.Started a separate e-commerce business selling excess inventories to employees of global businesses, directly and in partnership with employee benefits providers. Converted unsold, aging inventory into a revenue generating business contributing millions in new sales.

Merrick, Ny

Hired to turnaround a declining family-owned business. Significantly improved financial performance and operational efficiencies of this regional manufacturer. Restructured staffing, increased sales and average order size, modified operational workflow, reduced time-to-market, improved product quality and significantly increase profitability. Successfully facilitated an exit strategy of selling the business and transitioning to new ownership.

New York City Metropolitan Area

Successfully led the ideation, design, production, launch and distribution of a patented consumer product significantly contributing to the creation of a new portable power product category in the automotive and marine markets. Sourced and produced components in China with final assembly in the U.S. Sold via retail, independent sales reps and trade shows (B2C and B2B).

Manhasset, Ny

Oversaw marketing, market research and new business development for a leading global publishing company serving the broad spectrum of builders, sellers and users of technology.Developed advertising and custom content delivered across multiple mediums (print, digital, television, live events) to increase client reach and frequency, while enhancing customer experience and significantly improving conversion.Established new channels of revenue by selling custom market research programs, B2B digital tutorials and micro-site development to engineering and technical teams of global technology leaders (Microsoft, Apple, Cisco, Oracle, Hewlett Packard, IBM, etc) - generating over $5 million in first year.

New York, Ny

Initially hired as a commercial sales representative responsible for growing the NYC territory for one of the largest distributors of cleaning supplies, chemicals and equipment in the U.S. Awarded sales rep “Rookie of the Year” honors for first year sales results.Presented a business plan to expand growth beyond commercial clients by establishing an industrial division focused on servicing larger accounts with more demanding needs. Negotiated and secured exclusive representation agreements with global industrial manufacturers including 3M, Tennant and Advance Cleaning Equipment. Recruited, trained and managed multiple in-house and independent sales reps to acquire and service new, larger accounts throughout the tri-state area. Opened 100+ new accounts including Port Authority of NY/NJ, Empire State Building and Simon Properties.

New York, Ny

Coordinated and conducted CPG market research studies, managed POS audit tracking services and performed competitive analysis in multiple consumer categories including soft drinks (Coca-Cola), appliances (Norelco) and software (Microsoft). Utilized primary and secondary data sources to develop and support market observations and business recommendations.

Rochester, New York, United States

Partnered with family members to develop and manage multiple family-owned and operated businesses, while in high school and college:Tanner's Hamlin Inn - Operational responsibility of a local hospitality & tourism business. Front of house management of a 12-room inn providing lodging, a restaurant and bar. Oversaw all customer touchpoints and interactions, staffing, marketing, promotional events and strategic partnerships.Tanner's Orchard - Financial and operational responsibility for a seasonal family business. Managed and maintained a 20+ acre orchard of apple, pear and cherry trees with my younger brother. Hired 20+ part-time workers each season. Marketed and sold produce and food items to local farm markets, local businesses and processing/distribution centers, including Motts.

Bs Management, Management With Marketing Concentration

Activities and Societies: Business Club, Men's Football Walt Disney Company Internship - one of 400 students selected to participate.

Executive Program, Business Management, Strategic Marketing

Executive Education Program focused on developing advanced business management skills utilizing technology to identify new business.

Advisor: Customer Experience Certification Program

Recruited and selected to participate in a limited, invitation-only advisory position based on professional experience. Work with a team.